An Introduction To Marketing Essay

8675 words - 35 pages

Introduction to Marketing Assignment Jake SmythScenarioI work for business link and I have been asked to produce a report that will help local businesses market their products more effectively.Task 1a - What is marketing? (P1)In order to answer this assignment, I will give a number of marketing definitions and comment on them.Here are a few definitions that I was able to find on the internet" Marketing is the social process by which individuals or groups obtain what they need and want through creating and exchanging products and values with others. " , Kotler.I think this is a good, solid definition. It explains that it involves the exchange of goods as well as services between many different groups and people." Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably. " , The Chartered Institute of Marketing .This definition goes into more depth about market research. It does not explain that it involves the exchange of goods, but it does explain the principles of market research which is crucial for a business to succeed in a market." The right product, in the right place, at the right time, at the right price. " Adcock .I think this definition is a bit too vague. It only explains (some of) the constituents of the marketing mix but does not go into any detail about the process of marketing.After analysing these definitions, I have decided to develop my own definition for marketing. I will use the basic principles from many definitions to create a compact and detailed definition. Here is my attempted definition:Marketing is the concept of building mutual relationships with customers and other businesses within a market and the process of analysing the current requirements, anticipating future changes in market needs and adapting to a changing economic climate.I believe "Adapt(ing)", is a big keyword in this definition, and it is vital to marketing.Task 1b - Identify the broad aims of organisations within the public, private and voluntary sectors. (P1)Organisations within the private, public and voluntary sectors will have different aims and goals. I will attempt to list their main objectives in the table below. Also, I will list some features of the sector such as who owns and controls it.
Sector

Aims/Objectives/Features

Public

Main objective is to provide a service to the public. It is a not-for-profit organisation and is usually run at a loss. Owned and controlled by the government (national) or local council (local).

Private

The main objective of a private organisation is to make a profit for the owners and/or shareholders. They may also have objectives such as; sell more products, expand and attract new customers. Owned and controlled by private individuals.

Voluntary

Voluntary organisations are set up to provide a service and raise awareness to a cause. They are not run predominantly for profits, although they can make a profit which has to be re-invested into the business...

Find Another Essay On An introduction to Marketing

This report describes the Introduction to Marketing and its purpose

713 words - 3 pages The Webster's definition of marketing is " (1) The act or process of buying and selling in a market. (2) The commercial functions involved in transferring goods from producer to consumer." The comprehension of the functionality and need for marketing is a good starting point in understanding what's the purpose and how it interrelates in an economy and enhances consumer awareness. If one has a good understanding of future trends, then a person

"Introduction to Marketing" Definition Why is it studied How it is done

1092 words - 4 pages is to know and satisfy target customers with competitively superior offers. This process takes place today in an increasingly global, technical, and competitive environment.What is Marketing?Marketing is not only restricted to selling and advertising as is perceived but is More than it advertising it is Identifying and satisfying customers needs it functions revolve around wide variety and range of tasks and activities mostly termed as functions

Introduction to Marketing Study Notes for Test

757 words - 3 pages Marketing Study NotesTarget Market - to whom will you target the product.Developing Starategic Marketing Plan- identify, evaluate & select the market- when market is selected, develop & implement a Marketing Program designed to target choosen market.Market - people with willingness to purchase and authority to buy.Types of Markets:CONSUMERR GOODS - products & services purchased by consumer for personal use.INDUSTRIAL GOODS - products

An Introduction to Globalization

2364 words - 9 pages , Faculty Club International, McWorld Culture, and Evangelical Protestantism. Each of these faces is represented by a different group of people and, although I will not go through each of them here, when you read the essay try to identify their common features. One of them, as it is probably not be surprising to you, is the implicit (in some faces explicit) assumption that those forces are led and determined by the dominant West, especially Americans. Well, I hope this brief introduction on the topic was of help to you. Globalization is an inexhaustible subject and thus we will always have something else to learn!

Introduction to Starting an Independent Record Label

682 words - 3 pages The purpose of establishing an independent record label is to capitalize on the growth of the music business - an industry that continues to grow despite the sluggish state of the world's key economies. Music has become the most popular form of entertainment. Some current statistics which have contributed to this, include the fact that Americans spend more money buying prerecorded music and videos than they do going to the movies or attending

An Introduction to Autism Spectrum Disorder

2329 words - 9 pages Introduction to Autism Spectrum Disorder Autism spectrum disorder has become the most common neurological and developmental disorder diagnosed in children today. The United States Centers for Disease Control and Prevention (2012) estimate that 1 out of every 88 American children have been properly diagnosed. There is no known cure for autism, and the inconsistencies of the symptoms of autism in each case make it difficult to target a

An Introduction to Access Control Mechanisms

2739 words - 11 pages working prototype which is a security strategy is designed, developed and evaluated for an organization according to the scenario described which contains the challenges or threats and present security mechanisms used in the organization. Finally a security strategy is developed which can help the organization in protecting their information assets and private data from inside and outside attacks. Introduction: Databases contain sensitive

An Introduction to the 3 Idiots, an Award Winning Film

2578 words - 10 pages An Introduction to the 3 Idiots, an Award Winning Film It is from this context that the film 3 Idiots comes. 3 Idiots was a “superhit film” (3 Idiots Triumphs) directed by Rajkumar Hirani and released in 2009. The 3 Idiots is an award winning film with many awards were given specifically for its sound design. 3 Idiots has won more than 20 awards including best sound recording and best sound re-recording from the International Indian Film

Sikhism: An Introduction to a New Religion and Culture

2161 words - 9 pages Sikhism: An Introduction to a New Religion and Culture Throughout the past several years and as a member of a very small religious group, I have made a point to study world religions and their corresponding cultural groups. As such, I feel that I have a decent grasp on the basics of the major world religions -- at least from an outsider’s viewpoint. However, one group I feel I have the least amount of knowledge on is the Sikhs. The tidbits

The Blur Planet (2nd Edition) “An Introduction To Earth System

592 words - 3 pages The Blur Planet (2nd edition) "An introduction to Earth System Science" 1998. BJ Skinner, SC Porter, DB Botkin For millennia mankind has inhabited the third planet from the sun; the planet that supports life and is known to us as Earth. Although there has been life on Earth for quite sometime, it is only in the past few centuries that man has come to learn about what makes up the interior of this planet.The English scientist, Isaac Newton

Maps of Time: An Introduction to Big History

957 words - 4 pages Maps of Time: An Introduction to Big History by historian David Christian explores big history by propagating a “modern creation myth” (2). Christian discusses the history of everything, from the big bang theory to modern day, in a technical and historical narrative. He believes that big history is a new, yet important, area of history ignored by historians. Christian tells us big history is “a coherent story about the past on many different

Similar Essays

An Introduction To Marketing In Leisure

1564 words - 6 pages An Introduction To Marketing In LeisureThe aim of this assignment is to understand the terms 'marketing' and 'selling' and their role within a large organisations, to find the difference between product and customer orientated approaches and to define the differences and similarities between products and services.Definitions of marketing and sellingMarketing;-The Chartered Institute of Marketing (CIM) provides the first definition:&middot

Introduction To Marketing Essay

667 words - 3 pages teh marketplace19-the evolution of marketing-sales orientation stage-marketing orientation stage20-the marketing concept21-the societal marketing concept22-reletionship marketingAn attempt to build personal, long-term bonds with customers.Relationship marketing has expanded to include all groups an organisation interact with: suppliers, employees, unions, government, and even competitors.23-marketing vs. selling24-the holistic marketing concept25

Introduction To Marketing Essay

1817 words - 7 pages Marketing - The process of creating, distributing, promoting and pricing goods services and ideas to facilitate satisfying exchange relationships with customers in a dynamic environment.•Marketing is the business philosophy that centres on the needs of the buyer...•Marketing is the management process of identifying and satisfying customer needs,, (to meet the firms objectives/profitably)..•Marketing is the way in which an

Introduction To International Marketing Management Essay

2769 words - 11 pages goods that require explanation or description rely heavily on personal selling. But company must attention; some countries are against door-to-door selling, such as France.Pricing is the variable in the marketing mix that most directly affects the firm's revenue. Too high a price may mean no business, while a lower price may lead to an unprofitable operation. In more case, the firm's discussion of export prices will begin with its domestic prices