An Investigation Into The Market For "Western Music" In China

2978 words - 12 pages

AbstractThe survey investigated some areas of the current situation of the western music (western European, north American, and Australian music ,but normally recognized as western music by Chinese )market in China and Chinese customers' behavior with the purpose of giving some advice for companies which want to enter or explore the market.30 Chinese students were asked to complete a questionnaire, which displayed their familiarity of the music, their preference, how they access and the factors that influence their decision to buy. A great preference for pop and rock music was found from the result, focus on music itself and the obvious preference for low price products were also shown in the study. The possible reasons for these phenomena were discussed later, followed by a comparison of findings and the assumptions as well as the implication for future research.Introduction1. General Information on ChinaChina, (People's Republic of China), is the thirdLargest country in the world, next to Canada andRussia, it has an area of 9.6 million squarekilometers, or one fifteenth of the world's landmass.There are 23 provinces, 5 autonomous regions,4 municipalities and 666 cities in China.2. Basic facts on ChinaFigure 1 the statistic of Chinese Economic in 2002 and 2003Economic indicators 2002 2003Value Growth (%) Value Growth (%)Gross Domestic Product (US$ bn) 1,233.7 8 1,406 9.1*Urban per capita income (US$) 928.1 13.4 764.7 9.0Rural per capita income (US$) 298.3 4.8 217.1 3.8Fixed assets investment (US$ bn) 373.7 17 417.1 29.6Consumer goods retail sales (US$ bn) 492.9 8.8 495.2 8.9Exports (US$ bn) 325.6 22.3 438.4 32.9Import (US$ bn) 295.2 21.2 412.8 39.1Foreign currency reserves (US$ bn) 286.4 34.9 403.3 40.8*real growthThe real GDP grew markedly by 9.1% in the year of 2003 after recording an 8% growth in 2002. The government expected real GDP growth at 8% for 2004. Growths in disposable incomes of both urban and rural residents are being contributed to the steady increase in retail sales.In 2003, China's external trade reached USD851.2 billion, exports grew 32.9% while imports increased by 39.1%. The imports of foreign-invested enterprises grew by 44.7% to USD231.9 billion, representing 56.2% of China's total. (The data come from International Exhibition for Musical Instruments and Services, Shanghai New International Expo Centre (SNIEC) in October 20-23, 2004)3. The background of Chinese marketAs the third largest country in the world and with a population of more than 1.3 billion, China has a huge market.The Chinese market is becoming more and more sophisticated, particularly in coastal cities such as Shanghai, Tianjin, Guangzhou and Beijing. Consumers are becoming more discerning, and are developing their own tastes- quality products are sought after, and Chinese manufacturers who want to sell in their own markets are increasingly aware of this. While competitive prices are important, Chinese consumers are still willing to pay more for good...

Find Another Essay On An Investigation into the Market for "Western Music" in China

Market Analysis for Juice in Singapore This is Market Analysis for a potential entry of an Australian juice company called "Nudie" into the Singaporean Market

1211 words - 5 pages economy with signs of continuous prosperity which will allow for consumers to purchase Nudie in the future (CIA 2008).Consumer trends in Singapore has seen an opening for Nudie to enter the market by the 'growing health awareness encouraged by public health bodies', in addition to 'being one of the key trends influencing the soft drinks industry in Singapore' (Euromonitor 2008).The current competitors operating in Singapore have recognized the change

An Investigation into the Usefulness of Twitter for Enhancing Delegate Experience

1652 words - 7 pages communications tool. Whilst the researcher is not suggesting that technology is capable of changing traditional conference scenarios, further investigation is proposed in order to ascertain the possibilities and limits of the social media channel. More specifically, the researcher shall conduct an investigation into the usefulness of Twitter for enhancing delegate experience in a conference setting. 1.2 Aims and objectives As a result of this gap

An investigation into the presentation of food science in a variety of non-fiction texts

2201 words - 9 pages Halliwell is “internal defences are far more efficient than the antioxidants we gets from food” The reason for the multiple aspects and statements of professionals is to afford a readable perspective of the topic from different areas of the subject. Which is needed for an audience interested in scientific field, due to their desire to broaden their insight into the matter. Text D uses 1st person when explaining a point “with the help of our liver

An investigation into the technology and techniques available in film and presentation production

1124 words - 4 pages TechnologySound is used in nearly all of the modern day films, for music and dialogue. The use of the sound has many advantages. The Diegetic sound is a sound that comes from a visual source in the screen. Like a radio or a T.V to make t he audience aware where the sound is coming from. The Non-diegetic sounds you cannot see, but they help to create an atmosphere and mood. Now days video and sound is recorded together already synchronised, which

An investigation into the presentation of food science in a variety of non-fiction texts

867 words - 4 pages with a brief and condensed explanation “Saturated-containing so much solute in proportion to solvent that no more dissolves” the condensed explanation suits the need for an educational text due it is straight to the point, making it easy to understand and clear to the teenage audience. Text D is the most complex and doesn’t explain any lexical items. For example: “one study found the level of organochlorines in blood shot up”. Is stated as a term

An Investigation Into The Depiction Of Innocence In Dylan Thomas’s Poetry

3177 words - 13 pages are constant references to spring and the "summer sun", even though it is clearly auterm. While this is confusing on the purely physical level, on the metaphysical level it makes sense "" and it is my belief that in this obvious flaw in the physical interpretation, Thomas is trying to give even the most casual reader an insight into the deeply metaphysical nature of his poem. It is spring when he sets forth from the harbor (the spring of his life

An Investigation into the Enthalpies of the Combustion of Alcohols

5145 words - 21 pages An Investigation into the Enthalpies of the Combustion of Alcohols ================================================================== Planning My aim for this experiment is to see the energy produced from different alcohols. This investigation involves burning alcohol in the air. ‘GCSE Chemistry’ by B.Earl and L.D.R Wilford says that "alcohols form, another homologous series, with the general formula Cn H2n+1OH ". The alcohol reacts

Stylometry: Quantitative Investigation Into the Characteristics of an Author's Style

2261 words - 9 pages applied his method to many authors including the 19th century English novelists Austen and the Bronte sisters where he achieved remarkable results indicating that the way in which authors use large sets of common function words seems to be distinctive. A good example of the application of principal components analysis through the selection of key words is Burrows’ (1986). The study is an investigation into Jane Austen’s style by surveying the modal

An Investigation into the Meaningfulness of Religious Language

2644 words - 11 pages as meaningless?The same kinds of problem are apparent in statement 2. On the one hand, we would be very likely to agree as to what is meant when someone says that he or she has been grounded for an evening, but, on the other, would be much less clear about what was being said by someone who told us that they had been ordered to do something by God. We might interpret this statement in a variety of ways and our interpretation might be exactly what

The Bond Market in China

2872 words - 12 pages developed as in some Western countries. One of the biggest problems limiting its growth is that ordinary investors don’t really have access. Most of the bond market in China is only open to banks, insurance companies and other institutional investors. China needs to develop a retail bond market to provide investors with an alternative to placing their money on deposit with the banks or investing in opaque wealth management products sold by banks

The True Cost of Female Infanticide: An In Depth Investigation of Female Infanticide in China and India

2464 words - 10 pages . said. "But when the one-child policy came into effect we began to see in the wealthy areas of China, what had never been done before in history — the killing of little girls" (Infanticide, Abortion Responsible for 60 Million Girls Missing in Asia). Not only is it the “killing of little girls” but many times it is their mothers that carry out the killings (Mungello 42). This is because, along with pregnancy and child birth, the sex of a baby is

Similar Essays

An Investigation Into The Housing Market

1143 words - 5 pages An Investigation into the Housing Market Economics Describe and analyse the changes of housing in the local area over the last 5 years The housing market is one of the most talked about topics in the news. I assume this is due to the high influential potential it holds to the rest of the economy. In this essay I will focus on the causes in house prices. I will investigate how prices have changed nationally and locally. I

An Investigation Into The Factors Affecting Osmosis

3536 words - 14 pages reliability of the experiment for example at extreme temperatures the cells of the potato may die and at less extreme temperatures the experiment may be speeded up. To keep this from happening, all the test tubes will be kept in the same place and at the same time of the one-hour experiment.Safety procedures:Safety is an important aspect in every experiment, even if the experiment seems to be very harmless. This is why I'll be taking this into

An Investigation Into The Biggest Loser

2035 words - 8 pages these mentioned forms of media are the most is common way that the manipulating media influences their audiences. In addition, the citizens of this woeful world are forever reproducing so why not implement this tactic at an early age? It has been identified that children absorb through both visual and sound messages. The main target audience would be predominately children for they still have the opportunity to experience and learn new innovative

An Investigation Into The Effect Of Enzyme

2633 words - 11 pages visit http://www.iizukakei.com for free bogusmail.fake mail and book reviews and more! An Investigation Into The Effect Of Enzyme Concentration On The Rate Of Catalase Activity Equation: 2H2O 2 2H2O + O 2 Catalase is used to catalyse this reaction as hydrogen peroxide takes too long to decompose on its own. The source of catalase which I will be using will be from potato.Hypothesis: I believe that as the concentration of enzyme is increased, the