An Alternative To Traditional Elderly Care

1481 words - 6 pages

Traditional elderly care attempts to provide residents with the ability to reach and maintain their "highest practicable physical, mental, and psychosocial well-being" (Klauber, 2001). For many of today's elderly, this just isn't enough. The mission of our Retirement Community is to provide independent residents with an option of spending a portion of the year on a luxury cruise line that incorporates many of the features found in a traditional Continuing Care Retirement Community, CCRC along with the opportunity to travel to different parts of the world without a lot of additional expense.The enterprise we have designed will reflect the life aboard a world-class cruise line, while providing many services commonly found in a CCRC. We would carry three features similar to a traditional CCRC; purpose-built housing, as in a dedicated cabin aboard our cruise line, social and leisure activities, and on-site care facilities. Our plan is to pair up with an existing cruise line, expand the medical services offered and offer residents an alternative to living in a land CCRC. We believe with the influx of baby boomers entering the age of retirement, the time is ripe to offer alternatives to retirement care.One of the advantages of teaming up with an existing cruise line is to better ensure the safety of our clients. "Ocean-going cruise ships of U.S. registry must meet a comprehensive set of Coast Guard safety regulations and be inspected annually the Coast Guard to check for compliance" (USCG, 1998). The Coast Guard examines all security plans and can require improvements anywhere that security measures are not up to par. All baggage is screened and sometimes searched before being allowed onboard. Sanitation is very important onboard a ship and especially important when providing healthcare. A Cruise line that is already established will have already taken all the necessary steps to ensure the ship is ready to sail with United States citizens. This will enable our staff to concentrate on serving our clients needs and allowing the regular cruise ship staff to focus on the needs of the vessel.The marketing team will utilize tools such as targeted telephone and mail surveys to individuals who may be interested in our healthcare product and services that we plan to provide. After this data collection process, the information gathered from the surveys will be used to ensure we are meeting our customer's needs. We would also advertise to prospective customers through radio stations such as, "oldies" and "big band music", as well as television commercial partnered with an existing cruise lines such as Carnival Cruises. A user friendly website would be developed that contains interactive links, with current video clips of our cruise line facilities that anyone could view right at home. We would not only provide information about our services but also seek to educate the customer on some health related issues and financial concerns that occur during the golden...

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