This website uses cookies to ensure you have the best experience. Learn more

Analysing An Advert Essay

1670 words - 7 pages

Analysing an Advert

The first thing my eye is drawn to in the Fujifilm advertisement is
the girl. The fact that she is staring out at you with her blue eyes,
red lipstick and bright coloured clothes draw my eye to her. Her stare
portrays her as being confident and direct. Her facial expression
implies that she is pleased and knowing as if we are with her on the
joke and it shows that she is in control.

She is a pretty girl that seems sophisticated and smart from the way
she glows with radiance. She looks as though she cares for herself in
a way every woman should.

She is wearing a bright orange top with a printed picture of a cartoon
girl. The girl on the top is shown as sporty and the large number next
to her is also very athletic which is what a stereotypical man would
wear. The cartoon character also has a cheeky grin on her face which
is like the smug look on the girl in the advertisements face. She is
also wearing a pair of blue sporty trousers. They are rolled to just
below her knees which implies a comfortable feel. She is sitting on a
luxurious fluffy sofa in a confident pose with her finger in a
lavishing gold box of chocolates. She also seems rather flirtatious
with us which is inviting to the audience.

The second thing that my eye is drawn to is the naked man in the
Pinafore and the Marigolds in the background. He is not looking at us
to get our attention but at the girl to try and get hers, although she
is dismissive of him which then makes us ignore him too. He also seems
smart and sophisticated like the girl, although the beard makes him
look rough. His mouth is open implying that he is talking and can make
him look desperate and shut out from the way in which he is placed in
the advertisement. A pinafore is usually worn with a dress by women of
an older age for household chores, but this man is wearing it on its
own and doing the washing up. This is shown as to be sexually related
and a joke due to part of his bottom being revealed and also makes the
man seem vulnerable.

These two people are a young sexy couple that are aspirational and are
people that the audience could imagine knowing. They are white, middle
class and fairly affluent. They are young and fashionable but also
stereotypical of other people. However I feel that the girl should be
in the kitchen where she belongs but was plucked on to the sumptuous
sofa with the luxurious cushions and box of chocolates which therefore
implies that Fujifilm is accessible to all.

The third thing that my eye is drawn to is the visual text. The
Fujifilm logo consists of white writing and a green background in a
box which is dominant. It is rather retro in a post modern way. It is
positioned in a sexually suggested place. However the slogan is in
white which doesn't stand out that much except for the word...

Find Another Essay On Analysing an Advert

Effectiveness of the Citroen C4 Robot and Ice Television Advertisements

1472 words - 6 pages looks menacing suggesting that the car is in control and when you are driving the car you feel powerful and dominate, feline like a jaguar is an aggressive animal. After reviewing the two advertisements, and analysing the effects on the targeted audiences, I think the ?Robot? advert is the most effective in appealing to its target audience, first time car buyers, because all of the devices and techniques used attract the audience very well. The

Analysis of Two Advertisements

1747 words - 7 pages mentioned before, there is a quote from someone who has already tried the product. This makes it more convincing and gives a strong effect to the advert. Advertisers offer their female target this beauty product as an answer for an improved social life and being a more attractive person. The second advert I have chosen is aimed to a male audience. Advertisers here are trying to sell a sports item as it includes the ‘adidas

Developing a Site for Business Purposes

5714 words - 23 pages * Introduce new products into the market The aims of my advertising will be: * Increase sales * Compete with other shops * Create an image Informative advertising Currently, the biggest spender on this form of advertising is the government. This advertising is used to pass on information to the public. The passing on of this information is very important in any advert. Persuasive advertising

Body image dissatisfaction

791 words - 4 pages advertisements surrounding society, normal concerns about how one looks, is becoming an obsession. Despite, the advert being positive for the makeup industry, it still influences peoples’ actions towards unattractiveness. With the help of technology, images are another tool used by the media to better spread their message into society. Although the beauty company incorporates a stunning model in their advertisement to capture the audiences’ attention

Communication Studies

1115 words - 4 pages distance between the message (advertisement) and the destination(customers).Another form of noise could be if the audience misinterpretates the advert causing them reinforce a negative view, for example in my advert the lack of colour could cause to lose the interest of a large number of the colour loving audience .The last concept of the Shannon and Weaver’s model is ‘destination’ where the message is intended to have an effect(e.g. on the state of mind/behaviour of the intended audience ) .Basically if the message sent out goes through the process without the interference of noise then the main objective and aim of the information will be fulfilled.

Animal Testing in the Makeup Industry

2539 words - 11 pages created. 2. Methods to Influence Attitudes 2.1 Elaboration Likelihood Model (ELM) When looking at how to influence attitudes through persuasion, the elaboration likelihood model (ELM) of persuasion, developed my R. Petty & J. Cacioppo (1986) can be used. The ELM suggests that there are variations in levels of persuasion depending on the elaboration/ attention given to an advert. Elaboration is placed on a continuum with the central root is at

Analysis of Two Advertisements

1152 words - 5 pages Analysis of Two Advertisements I will be analysing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling as a cruise holiday. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; Ciudadela, Menorca, is to

Roland Barthes developed a range of semiotic tools to analyse the cultural meanings that are conveyed in advertising images, in a particular context.

2390 words - 10 pages standing at the side of the road, it means they want a lift, and in scuba diving it means you want to go up to the surface. In his essay, “Rhetoric of the Image,” Barthes established a method for critically analysing images. This method quickly became widespread and fundamental to semiotics and linguistics. Barthes writes about how the word ‘image’ poses us the question “can a copy produce true systems of signs?” (Barthes, 1977, p. 32) An image of

Staff Recruitment and Selection

1302 words - 5 pages advertisement it must say the means of application e.g. application forms, C.V. letters. Before writing an Advertisement the employer (manager of Admissions) must have looked carefully at the person specification - what type of person is required and the job description what the person will be required to do in the job. By looking at these documents the employer will be able to combine them and will be able to write a brief advert. In the

Market Segmentation – How & Why

1089 words - 4 pages segment the population according to Geography, people from “the North” drink more Irn Bru than those from the South. This can be measured by the success of advertising, an example being the Jamie Oliver advert for Sainsbury’s was less successful in the north. Demographics. This is where segmentation is done by using personal characteristics of the population; Age, gender, income, stage in the family life cycle etc. Socio Economic

Factors to be Considered When Planning to Fill a Vacancy and Carrying Out Interviews

1367 words - 5 pages of mediums so that their position gets as many applicant as possible so that there is more chance if the right person for the right job. A few if the mediums that they could place it in are the newspapers, job centres, job agencies, the Internet, radio, and internal notice boards, in order to get as many people as possible to apply for the post. The advert should include the hours of work, pay and fringe benefits e.g. a

Similar Essays

Comparing Two Advertisements Essay

1917 words - 8 pages wide range of target audience which gives the product more chance of selling, as the advert is aimed at more people it gives a product more chance of selling. So after analysing these adverts I would say they are very good in their own right. They basically do what an advert should. Their interesting, they show a product, they have a target audience, they appeal to an image making readers relate and want the product and most importantly they do what

Analysis Of An Advertisement

1153 words - 5 pages Analysis of an Advertisement In this piece of writing we will be analysing adverts published by Guinness. Guinness itself has, according to one of its adverts, been around since 1759. If this is true then this would make Guinness one of the oldest drinks around today, except, of course, water. What really matters for us is that Guinness has been at the forefront of advertising since the 1920s. Guinness' adverts have

The Popularity Of Advertising Essay

2183 words - 9 pages decent, legal and clean. All adverts have to be checked for this by the Advertising Standards Authority and the Independent broadcasting Authority. If you watch the Television any night of the week, you will definitely come across a great selection of adverts, most of which would be advertising cars. I will be analysing two Television adverts, a Volvo and a VW. The Volvo adverts opening frame is of a long shot showing a dark

Investigating How The Presentation Of An Advertisement Target Its Audience

1511 words - 6 pages thinking about the product and maybe find out where they could purchase it. The second advert I have analysed is the “Hello Mr. Chips” advert for Hellman’s mayonnaise. The image used on the advert is one of an unusual concept. This started off in Mainland Europe and was not fully embraced by the United Kingdom and the United States until it was pontificated upon in the cult classic “Pulp Fiction”. The image is that of a