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Analysis Of The Famous Mitsubishi Case Under The Light Of Men Women And Japanese American Intercultural Communication

2485 words - 10 pages

IntroductionIt was my first day in high school. Standing alone in the middle of the play ground looking for anyone I know or can talk to, my eyes was searching all over the place. A pretty blond girl standing alone was a scene that, for sure, attracted my attention then. The moment my eyes saw her, my mind started thinking of ways to talk to her. After some time wasted thinking, I saw a girl I know approaching the blond. Not willing to waste such opportunity, I marched forward toward them. We had a nice chat through which I got to know the blond girl. She turned out to be a very nice and friendly French girl who just arrived to Egypt few days ago. Not being able to forget her for the rest of the day even before I sleep, I kept thinking how I would ask her out the next day. After long night hours, morning finally came and I was off to school. Although I though the lines I would open my conversation with her many times, I kept hesitating whether to approach her or not when I saw her the next morning. To my surprise, the moment she saw me, she actually called on me, walked towards me saying hi while giving me a kiss on the cheek. With this, I understood that she actually likes me too and she wouldn't reject my invitation for going out together. However, I was astonished when she replied "I have a boyfriend". That was just confusing. To me, the kiss on the cheek was a clear message that I adore you. It was only years later that I understood that for the French, a kiss on the cheek is just saying hi. This kiss just meant totally different things for both of us.Unfortunately, this intercultural miscommunication does not only happen in personal relationships; it also occurs in many international deals with millions of dollars on stack. One such example is the famous case of Mitsubishi Motor Manufacturing in America. In this paper, I will try to analyze the Mitsubishi case as a consequence of intercultural miscommunication between American men and American women cultures, and the Japanese and American cultures.Mitsubishi Case SummaryMitsubishi Motor Manufacturing of America (MMMA) started in 1985 as a $500 million 50-50 joint venture, called Diamond-Star, between Chrysler Corporation of the United States and Mitsubishi Motors Corporation (MMC) of Japan. According to the case, MMMA purpose was "to produce subcompact cars at a plant that would be located in Normal, Illinois." In October 1991, MMC bought Chrysler 50% and assumed full responsibility for the Diamond -Star Company whose name changed to MMMA later in 1995.In April 1996, the US Equal Employment Opportunity Commission (EEOC) brought a suit seeking damages of as much as $300 thousands per women on behalf of 300 female plant employees. The suit came after 15-month investigations of several sexual harassments complaints at MMMA.Men vs. WomenThe idea of different subcultures for males and females, although they live in the same country, taught the same values, and eat the same food, is not new....

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