Analysis Of The Article Dot.Com? Don’t Bother!

1191 words - 5 pages

Analysis of the Article "Dot.com? Don’t bother!"


Posted recently by T.J. Straith on a British website titled I-resign.com- a kind of online financial resource that offers information and services to individuals in the modern workplace –the article "Dot.com? Don’t bother!" provides a somewhat comical yet focused, criticism-based look into the pitfalls associated with investing in today’s tech-related startup companies- the kind that base future earnings, market demand and overall success on guestimation and facts from the current market.

Designed to serve as a massive attack against the idea of investing in newly developed or developing tech companies, the article in itself -through the use of objective facts, detailed descriptions of the market, example situations, and even personal experience based on the author’s own investment in a failed tech-company- provides the reader with enough information to understand the truths behind the market, accomplished in an almost completely objective fashion, and then calls for modern investors to place value in realistic goals and not the “the hyperinflationary world of dotcom valuations.”

As an opinion article, Straith’s intent is obviously to educate the reader in such a way that brings the person to his level of understanding- a level at which the hype behind new tech companies should be taken with a pound of salt. In general, the author relies heavily on denotative language to hold the article together, which essentially holds the audience in place. “The dotcom craze infected whole economies.” Deep reflections on society, religion, philosophy, or anything else representative of connotative language clearly have no real place in the article- it’s designed to inform, and so it does in an easy-to-comprehend fashion.

Straith’s focus is based on a solidly ethos appeal, exhibiting what seems to be an interest in the financial welfare of the reader while demonstrating that he is well learned on the topic discussed- factors that support the article throughout, and subtly add to his credibility. The delivery is considerably lengthy, Straith seems to leave no stone unturned in his pursuit to inform readers of the vagaries of investing in start-up tech companies. As mentioned, the brunt of the article is based in denotative language, using information which directly appeals to business-oriented readers, but is not so complex that those unfamiliar with business terms, or the area of the market with which Straith deals, might feel left out.

Cleverly, he uses some connotative language at the beginning of new sections in the article, which do the job of holding the reader’s attention while building renewed interest in what is being discussed. There also exist some examples of humor, which do just as good of job at holding the readers’ attention: “The dotcom craze infected whole economies. The contagion spread as gushing news articles, glamorous profiles of Internet luminaries and...

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