Analysis Fo Advertisement For The Campaign To End Obesity

965 words - 4 pages

This advertisement was released by Campaign to end Obesity, more commonly known as the Obesity Campaign. Is a company that was founded in 2007 made up of alliances with leaders from Administration, Congress and federal agencies on legislation and polices to prevent obesity. Their priorities consist of recognizing obesity as a disease that can be treated and bring into line support from the federal. The federal will help with food programs with nutritional guidelines and making healthier foods affordable. Another thing is they try to get Americans active and be fit, for a better a life style. Their mission statement being, “We support and encourage the adoption and enactment of U.S. ...view middle of the document...

From the message, the life meter, and the McDonald’s brand, this ad is really hard to keep an eye off.
The image automatically grabs my attention where it has McDonalds as a life meter, because it uses the "M" from McDonalds' and it is trying to say something. Since it really is eye catching because of its color, it brings to allot of attention and the majority of people well read it. The image itself is trying to be sarcastic about when eating at McDonalds'. The creator is really trying to get that attention from everyday people who eat at the place. He also wants to let viewers know what can happen when eating there. There are many claims and facts that can prove why this can be true. Some facts the campaign to end obesity says that "Today two-thirds of adults and nearly one-third of children struggle with overweight and obesity."(). The image can target to certain people that actually see this and think about their health. The Obesity Campaign also predict that by the year 2030, about 51% of Americans will be obese if these rates continue.
What also catches my attention is the text that is being shown in the ad, "I was lovin' it". Of course this could be a controversial text because of its not the real slogan. It reverses McDonalds "i'm lovin' it" to a who different perspective of how people see McDonalds now.
Just that text can make people ponder and see what they get out of it, for example. for me was that at one point one could love McDonalds and then down that road that person could had a health problem. The text tags along the image so well that viewers could understand it in about five seconds. The text could not be support without the image, so it can back up what the image was trying to...

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