Research In Motion Essay

4025 words - 16 pages

Untitled

Oportunidades y Amenazas para RIM

Barreras de Entrada y Salida

Muy Poco Atractivo

Poco Atractivo

Neutral

Atractivo

Muy Atractivo

Barreras de Entrada

Econom�as de Escala

Peque�as

Grandes

Diferenciaci�n del Producto

Poca

X

Mucha

Identificaci�n de Marca

Baja

X

Alta

Acceso a Canal de distribuci�n

Amplio

X

Limitado

Necesidades de Capital

Bajas

X

Altas

Acceso a Nueva Tecnolog�a

Amplio

X

Restringido

Acceso a Materias Primas

Amplio

X

Restringido

Protecci�n Gubernamental

No Existe

X

Alta

Efecto de la experiencia

No Importante

X

Muy Importante

Coste de cambio para los clientes

Bajos

X

Altos

Barreras de Salida

Especializaci�n de Activos

Alta

Baja

Coste de Salida

Alto

X

Bajo

Interrelaci�n estrat�gica

Alta

Baja

Barreras Emocionales

Altas

X

Bajas

Restricciones de Gobierno

Altas

Bajas

Implicaciones Sociales

Altas

X

Bajas

BARRERAS DE ENTRADA

Econom�as de Escala.

FALTA MAS INFO AL RESPECTO

Diferenciaci�n del Producto.

Se ofrece una alta gama de variedad de productos con atributos diferenciadores que implicitamente satisfacen la necesidad de comunicaci�n m�vil.

Identificaci�n de Marca.

Las empresas en esta industria tienen marcas y clientes identificados con estas, existe lealtad de ellos.

Acceso a Canal de distribuci�n.

El acceso a un canal mayorista y minorista es amplio, pues muchas empresas ofrecen sus productos directamente (RIM) y algunos presentan intermediarios ().

Necesidades de Capital.

La inversi�n es alta para el acceso a nueva tecnolog�a y para acciones de publicidad en un mercado competitivo.

Acceso a Nueva Tecnolog�a.

Las empresas tienen que acceder a patentes, licencias de SO, protocolos, etc; lo cual es accesible con el pago de estos, esta inversi�n se convierte en algunas en adaptaci�n a una tecnolog�a espec�fica.

Acceso a Materias Primas.

FALTA MAS INFO AL RESPECTO

Protecci�n Gubernamental.

Algunos gobiernos tales como el Venezolano, Israel� o hind�, tienen restricciones de ingreso a los dispositivos m�viles porque no va acorde a sus pol�ticas de seguridad, de importaci�n, etc.

Efecto de la experiencia.

Las empresas que...

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