This website uses cookies to ensure you have the best experience. Learn more

Analysis Of Advertisement

1668 words - 7 pages

Analysis of Advertisement

The first advert is of 'L'Oreal', is evidently publicizing an item for
coloured hair. It is a famous and an eminent company, that aims to
sell its' wide range of products to women who are sophisticated,
intellectual and interested in fashion, and who also probably have a
high disposable income.

The brand name takes up about 15% of the advert, which highlights its
importance. 'L'OREAL' is written in large bold, block letters so as to
familiarize the customer with the brand name immediately. The capital
city, 'Paris' is written on the bottom line of 'L' in 'L'OREAL' and
underneath the brand is the term 'PROFESSIONNEL', bold and white
against a jet black background. It is spelt in French which again,
emphasizes the significance of the country it originates from, and in
this case, France. France is known to be the capital of cosmetics and
beauty. The company is clearly shining light onto this fact so
customers are more encouraged and lured on to buy the item.

Below is the phrase "The greatest hairdressers use a unique hair care
system for colored hair". It is in bold and is spaced out across the
page, taking up two entire lines. This is done to catch the customer's
eye. "Greatest" and "unique" add to the effect and persuade the
customer that their products are indeed the best, and one of their
kind. This strongly encourages the customer to buy the product.

Below the phrase, is an image of the product. It is apparently
enlarged, so as to glow out its significance. The silver cap and the
bronze skin of the product shine out from the beige background. "Don't
leave the salon without it" is almost like a command to the customers
to buy the product. It is as big as the phrase above it which shows
that it is just as imperative. Light is reflecting off the bottle,
livening up the image and making it seem more genuine. The brand is
once again displayed to the customer at the top of the bottle. The
read lettering beneath it is vibrant and seems to be the only rich
color in the whole advert. The bottle seems to be floating in mid-air,
which further reinforces the idea of power. This idea of power is what
almost hypnotizes the customer into buying the product, making them
perceive that after the usage of the product, they will indeed become
powerful.

"Your hairdresser will tell you: 'colored hair needs extra care to
stay beautiful'" At this point they are very confident and have
convinced the customer, which blows away any doubts they may have.
When they say 'will' it seems as if they know what they're talking
about. The text beneath the quote is relatively small and plain. The
continuous use of 'you' and 'your' makes the advert seems more
personal as if the advert is intended towards the customer themselves,
and not to an entire bunch of readers. 'Serie...

Find Another Essay On Analysis of Advertisement

Analysis Of Crown Royal Advertisement

600 words - 2 pages To: From: Date: January 30, 2002 Subject: Analysis of Crown Royal advertisement.The memo in which I have included is an analysis of an advertisement for the alcoholic beverage Crown Royal, which was found in the issue of Maxim magazine dated December 2001.PURPOSE The purpose of this advertisement for Crown Royal is to persuade males of the average drinking age that drinking its product will make one feel better as far as mood and you should

Analysis of an Xterra Advertisement

1280 words - 5 pages Analysis of an Xterra Advertisement With red letters one and a half inches tall, this advertisement screams “Couch for sale.” In this advertisement, the advertisers want the consumer to sell their couch. It is an automobile they are trying to sell me. Why would I need to get rid of the furniture in my house? In smaller white text across the bottom of the two pages, the ad goes on to explain that the only enemy of the Nissan Xterra

Rhetorical Analysis of an Advertisement About Obesity

1892 words - 8 pages 3[Type text] [Type text] [Type text]1Horn Paige HornEnglish 5Razo21 October 2014Rhetorical Analysis AssignmentWhat is a rhetorical analysis? A rhetorical analysis is a type of criticism in which you look at the factors that affect a rhetorical situation such as: the purpose the author is writing, who the intended audience is, the stance or persona the writer is taking, the genre or text that the information is presented in, and the context or

Critical Analysis of a Åoréal Paris Advertisement

817 words - 3 pages The advertisement for this Åoréal Paris' hair product persuades young, white adults in college to purchase the product through the use of sexual suggestion which is an effective strategy. The target audience is led to expect sexual attention from the opposite sex though the use of this product. This advertising tactic proves that advertisers use many levels of psychological stimuli to manipulate potential consumers into desiring the

A semiotic analysis of a made up advertisement ('Silken Vodka')

2332 words - 9 pages VIC120: Introduction to Semiotics and CommunicationCourse Assignment - An Analysis of an AdvertisementAugust 6, 2002The advertisement is one for 'Silken Vodka' (a made up company). The Vodka bottle was taken from the 'Smirnoff' website and the model for the ad was taken from 'Cosmopolitan' magazine (June 2000 issue). Additionally, the slogan was taken from the 'Find Your Voice' campaign for 'Virginia Slims'. The meaning that is being sent out is

Analysis of an Advertisement

957 words - 4 pages The ad that I choose to write about in my analysis is a car ad. The reason I choose this ad is because as I was flipping threw the pages it caught my eye. It looked like an expensive car, but I realized it was a Mazda and that the price of the car was not expensive what so ever. In this ad what stands out is a car and the design of the car along with the different features. One would never have realized it was a Mazda.The ad that this magazine

Analysis of a Television Advertisement Aimed at Raising Awareness on the Issue of Road Safety

1305 words - 5 pages Analysis of a Television Advertisement Aimed at Raising Awareness on the Issue of Road Safety In order to analyse the advertisement, it is necessary to look at the different techniques used throughout. The advertisement has been created in order to promote road safety, and is from a series of advertisements called ‘THINK!’ The specific advert I am to analyse is called ‘Backwards’, and deals with the decision of whether or

Stylistic Analysis of an Advertisement

2065 words - 8 pages The text I decided to analyze is an advertisement taken from British edition of Cosmopolitan magazine (11/2007). The advertisement introduces new cosmetology product for men.Advertisement is a genre of newspaper style proper. Main purpose of advertisement is to sell the product and to make money. First they inform you they are introducing new product and they try to persuade you indirectly to buy it by using headline, emotionally colored words

Analysis of Arby’s Sports Illustrated Advertisement

1742 words - 7 pages with their use of sexual imagery. Arby’s Roast Beef Restaurant took such a creative approach with its full-page advertisement in the 2009 Sports Illustrated Swimsuit Issue. The ad featured two of Arby’s soon-to-be released Roastburger sandwiches covered by a model’s crossed arms. The burgers were positioned side-by-side in the upper third of the ad, with the model’s arms crossed at the wrists at about the center of the ad. The model’s

Rhetorical Analysis of a Cigarette Advertisement

1692 words - 7 pages people, business men, women and men. Having the beautiful woman in the advertisement draws in both women and men to consider smoking Camel cigarettes, it can also be labeled as ethos, pathos, logos along with intended audience. Beautiful women are regarded by other women to have some authority. Of you are well liked by other women then you hold some clout as to what is fashionable to wear, say, or smoke. Seeing a beautiful woman in an ad, also

ESSAY QUESTION: Use a semiotic analysis to discuss the ways that gender is represented in one of the images provided (Nescafe advertisement)

740 words - 3 pages Semiotic analysis is useful for examining texts, to "unravel structures of meaning beyond mere presence or absence" (Van Zoonen: 74). In this essay semiotics will be used to discuss ways that gender is represented in a Nescafe advertisement published in CLEO. The idea of first, second and third orders of signification, as outlined by Liesbet Van Zoonen, can be used as one way to analyse this advertisement, by describing the literal elements of

Similar Essays

Analysis Of An Advertisement

1159 words - 5 pages Analysis of an Advertisement Every woman wants diamonds because they are beautiful, rare, and are a symbol of success. There is something about diamonds that make every woman want one. Diamonds make a woman feel bold, sophisticated, and powerful. Something magazine recently published a diamond ad for A Diamond Is Forever.Com. A Diamond Is Forever . Com is a website that does not sell diamonds, but displays all the new styles

Analysis Of An Advertisement

2035 words - 8 pages Analysis of an Advertisement The intention of doing this treatise is to deconstruct and scrutinize a cake advert called ‘Death by chocolate’. In this treatise I will try to explain the importance and intent behind the different techniques used to sway the reader to buy the product. Finally I will give my own

Analysis Of An Advertisement

1153 words - 5 pages Analysis of an Advertisement In this piece of writing we will be analysing adverts published by Guinness. Guinness itself has, according to one of its adverts, been around since 1759. If this is true then this would make Guinness one of the oldest drinks around today, except, of course, water. What really matters for us is that Guinness has been at the forefront of advertising since the 1920s. Guinness' adverts have

Analysis Of Peta Advertisement

2147 words - 9 pages Semiology is a useful tool in the analysis of media texts and allows the deeper layers of meaning to be revealed. According to Rayner, Wall and Kruger “semiology is an attempt to create a science of the study of sign systems and their role in the construction and reconstruction of meaning in media texts” (Image Analysis, 2004). The text that will be analysed is advertisement for PETA featuring Pamela Anderson, which aims to sell an ideology of