Analysis Of Aflac

701 words - 3 pages

4-18) AFLAC should not, and does not, use the same advertising campaign in both the United States and Japan. As the article suggested, I searched YouTube for AFLAC commercials in Japan. These commercials feature softer scenes than the American commercials do. One Japanese commercial features a young man reading what appears to be a medical journal, while the AFLAC duck is in the garden. At the end of the commercial, the duck places a flower in a vase, and the boy pets its beak. In contrast, an American AFLAC commercial features a wrestling match where the AFLAC duck shouts "AFLAC!" many times. The cultural differences in Japan and the United States give rise to these different commercials. For example, Japan's culture is more serious, where humor isn't as attention grabbing or appropriate as it is in the United States. Because of this, the AFLAC commercials in Japan are light-hearted, but they are not the entertaining and humorous commercials present in the United States. Some benefits come from having identical advertisements in both countries. There would be lower advertising costs and the brand would be recognized with the same characteristics in both places. However, being adaptive to a country's culture will pay off more in the future. AFLAC should not introduce the maneki neko duck in the United States. The United States consumers would not understand, and it is the brand could lose some value as consumers would likely make fun of a maneki neko duck. AFLAC should continue their separate advertising campaigns.4-19) It is highly important for AFLAC to be adaptive to Japan's business practices. Because Japanese people have the cultural concept of "Wa", they have a much more collectivism orientation than the United States. With "Wa" comes the idea of lifetime employment to foster strong associations. The article stated that AFLAC did indeed adopt this principle initially. While in Japan, AFLAC should act more Japanese. AFLAC providing stock options to some employees could serve to motivate them because Japan has a very aggressive goal orientation. However, AFLAC must be careful not to offend others because of the collectivism...

Find Another Essay On Analysis of AFLAC

Revolutionary Work of Art Essay

1890 words - 8 pages criticism, there would be more opportunities for screen actors to increase their products to the masses. In final analysis, Benjamin argues that the loss of aura through technological reproducibility and capitalism is a positive thing as time progresses. The loss of authenticity might be a way of making people free and create new access for art to expand its knowledge. Cinema, which could be a radical new art form, can provide the masses with an

Enlightenment Thought in New Zealand Schools

1594 words - 6 pages New Zealand Curriculum Framework and associated curriculum documents for the seven curriculum areas. These dictated what must be taught in schools. This allowed the central government to have full control of what was taught in each and every classroom. McCulloch (1992) states that “during the 1980’s the curriculum became the focus of explicit and often fierce contestation at a national level, political analysis of ‘ what counts as knowledge

Psychological Egoism Theory

2240 words - 9 pages The theory of psychological egoism is indeed plausible. The meaning of plausible in the context of this paper refers to the validity or the conceivability of the theory in question, to explain the nature and motivation of human behavior (Hinman, 2007). Human actions are motivated by the satisfaction obtained after completing a task that they are involved in. For example, Mother Teresa was satisfied by her benevolent actions and

How Celtic Folkore has Influenced My Family

1587 words - 6 pages Every family has a unique background that influences the way they live and interact with other people. My parents, who emigrated from Ireland to the States with my three brothers in 1989, brought over their own Celtic folklore and traditions that have helped shaped the way our family operates and lives. One aspect of folklore that has helped shape my family dynamic is the Celtic cross—both its background and what role it has played in our lives

Julia Margaret Cameron

1406 words - 6 pages At a time when women were looked upon as being homemakers, wives, mothers and such the late 1850's presented a change in pace for one woman in specific. Photography was discovered in 1826 and soon after the phenomenon of photography was being experimented with and in turn brought new and different ways of photo taking not only as documenting real time, but also conceptualizing a scene in which an image would be taken. Julia Margaret Cameron will

Evaluation of School Improvement

1403 words - 6 pages climate of the organization. Dr. Hunter indicated the learning environment should be positive, inviting, friendly, clean, and safe. Visitors should feel welcomed as they enter the school building. Dr. Hunter noted positive learning environment celebrates the diversity of the school population. The positive learning environment reflects the culture, belief, and values of the community, which is woven into the fabric of the school curriculum

Case Study: The Benefits of Animal Testing

1757 words - 7 pages Nine year old Amy has already had a rough start in life. She was born with an abnormal heart that hinders her everyday activities. Amy is unable to keep up with kids her own age because she often tires out easily. As a consequence, she has very little friends and is often alone. Amy is forced to take different medications everyday just to survive. Amy’s life consists of medicine, doctors, and constant hospital visits. However, Amy is due for a

Myth and Magic: Realism in "One Hundred Years of Solitude"

1531 words - 6 pages “He enjoyed his grandmother's unique way of telling stories. No matter how fantastic or improbable her statements, she always delivered them as if they were the irrefutable truth” (Wikipedia, 2011). Experiences are particular instances of one personally encountering or undergoing something and in these moments of time life changes for the best or the worst and memories are formed. These recollections such as riding your first bicycle, going to

Adiponectin: a Novel Indicator of Malnutrition and Inflammation in Hemodialysis Patients

2384 words - 10 pages includes two laboratory markers: serum albumin and transferrin. Each component had four levels of severity, from 0 (normal) to 3 (severely abnormal). The sum of all 10 MIS components ranges from 0 to 30; a higher score was indicative of a more severe degree of malnutrition and inflammation (11). Statistical analysis Data were evaluated using SPSS, version 11.5 (SPSS Inc., Chicago, IL). All the data were assessed for normality of distribution, using

The Congo Free State: A Legacy of Apathy, Exploitation and Brutality

2298 words - 9 pages brutally exploited the inhabitants of the Congo, while at the same time robbed Congo of wealth, as the rubber was “sold” to the Europeans at prices far below what the rubber was actually worth. Only when others, specifically the British and the Americans, revealed the horrible conditions of the Congo, did the Belgian government reluctantly take over control of Congo, but the damage was done. Scholars, such as Martin Meredith, state that Leopold

Selective Exposition in The Lottery, by Shirley Jackson

1073 words - 4 pages Usually when someone hears the word “lottery” the first thing that comes to mind is a large sum of cash that people compete against highly impractical odds to win. Shirley Jackson’s story The Lottery might imply a similar conception based on the title alone, but the story is filled with unknowns never revealing exactly when and where the story takes place, or why the lottery exists; even what the lottery is isn’t revealed until the very end. Yet

Similar Essays

Bait And Switch By Barbara Ehrenreich

1672 words - 7 pages probable job offers but only one possible one from the insurance company Aflac. This material is used to argue her point that it isn't just a few people with college degree's that are unemployed, it's 20 percent of 1. 6 million people that are unemployed and currently seeking employment. Ehrenreich's point is that these people are desperate for just one job offer and are willing to jump through hoop after hoop of career coaches silly tests, puppet

Australia Survey Studyng Vietnammese Essay

3011 words - 12 pages Appendix B to Chapter 2 Chapter 3 The Triad and International Business 63 65 68 72 72Objectives of the chapter • Active Learning Case Boeing versus Airbus 73 Introduction 74 Reasons for FDI 75 Increase sales and profits 75 • International Business Strategy in Action Aflac 77 Enter rapidly growing markets 78 Reduce costs 78 • International Business Strategy In Action Lafarge and Cemex: concrete multinationals 79 Gain a foothold in

When The Bubble Burst Essay

1539 words - 6 pages By the time I arrived state side from my second tour in the Middle East the housing bubble had already burst. I noticed a drastic change in the way that many of my friends and family were living. Several of my friends that worked in real estate had sold their boats and seconds houses. My own stock portfolio had lost a third of its value. My sister and her husband had defaulted on their home mortgage leaving them scrambling for a place to live. I

Phase Diagram Essay

4456 words - 18 pages 348.8 K Relative Error 3.4 7.7 0.6 0.1 1.2 Table 1 Summary of results. A = Naphtalene, B = Durene Figure 1 Phase diagram of (Naphtalene/Durene) system via thermal analysis Figure 2 Phase diagram of (Naphtalene/Durene) system via visual analysis Figure 3Experimental data vs fitted data for runs (1 to 6) Figure 4 Experimental data vs fitted data for