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Analysis Of Amazon

1196 words - 5 pages

Amazon continues to grow, expand, and improve the goods and services the company provides through strategic mergers and acquisitions. In recent years Amazon has focused on acquiring a variety of companies that bring with them technologies from fields such as: robotics, education, voice recognition, and e-reader displays. One of Amazon’s most significant recent acquisitions came in March 2012 when Amazon purchased Kiva Systems, a Massachusetts based robotics company. The deal worth $775 million dollars was made in hopes that Amazon will be able to improve profit margins though the use of the robotic packing system produced by Kiva System’s. The robotics created by Kiva allows companies to manage inventory and streamline the order fulfilment process. This move comes after Amazon’s serious push of the Prime service which promises members two day shipment for the cost of $70 a year. This decision was also driven by the fact that Amazon plans to add more warehouses to better service its customer base. Kiva’s systems will also ease the difficulty associated with tracking and filling orders in a company the size of Amazon. This acquisition was the second largest acquisition in company history after the 2009 purchase of Zappos.com. (Rusli, Evelyn)
Another acquisition would occur in March of 2013 when Amazon would announce its intentions to purchase the book social networking website Goodreads.com. While the amount Amazon paid for the deal was not disclosed it adds a new layer to Amazon’s e-book services. The Goodreads website allows its 16 million members to review and catalogue books and creates a social environment in which book lovers can interact. Like many of the other social networking sites users can create friends list and interact with individuals who have similar tastes in literature. This social interaction about literature is something that Amazon had been missing. While Amazon’s customers have had the option to leave a customer review they have never had the chance to interact. (Geron) The developers in Amazon’s Kindle Division worked on adding a Goodreaders feature to the Kindle line. Currently the app can be used on the Kindle, Kindle Paperwhite, or the Kindle Paperwhite 3G when the devices are connected to a wireless network. (Amazon.com)
An additional area where Amazon has been making strategic acquisition maneuvers is in the educational field. The first educational company Amazon would acquire is the Seattle based company of TeachStreet. Amazon did not disclose the price it paid for the company. TeachStreet’s interface allows users to find local tutors and variety of online classes that include subjects from music to culinary arts to academia. TeachStreet’s websites provide a valuable link between students seeking actives and teachers providing lessons for the sought after activities. At the time of the purchase TeachStreet had over 15,000 classes in cities on both the west and East Coast. (Lamm) The next...

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