Analysis of an Advertisement
Every woman wants diamonds because they are beautiful, rare, and are a symbol of success. There is something about diamonds that make every woman want one. Diamonds make a woman feel bold, sophisticated, and powerful. Something magazine recently published a diamond ad for A Diamond Is Forever.Com. A Diamond Is Forever . Com is a website that does not sell diamonds, but displays all the new styles of diamonds and how to purchase or create the perfect diamond for a customer. In this ad they are advertising a new style of diamond ring called the right hand ring. The advertisement is of a young, beautiful woman staring directly at you with a seductive look. On her right had she is wearing a bright, sparkling diamond ring that stands out. Underneath of the woman are pictures of four different styles of the diamond right ring. In the middle of the four pictures is the text “YOUR LEFT HAND LOVES CANDLELIGHT. YOUR RIGHT HAND LOVES THE SPOTLIGHT. YOUR LEFT HAND DECLARES YOUR COMMITMENT. YOUR RIGHT HAND IS A DECLARATION OF INDEPENDENCE. WOMEN OF THE WORLD RAISE YOUR RIGHT HAND.” After those words are the company’s slogan “A Diamond Is Forever.” The pictures, text, and slogan of this advertisement work together to make it one that affectively captures the audiences’ attention.
The purpose of an advertisement is to sell a product. Clearly, a person flipping through the pages of a magazine will be captured by the sparkling diamond and bold text. The advertisement is simple rather than one that is complex and difficult to understand. And the designer of this ad knows this. There is nothing more appealing to a woman than a sparkling diamond. The sparkling diamond catches the eye, which then draws you into reading the text. The background of the ad is in dark colors making the light colored text and sparkling diamond stand out. The woman in the picture has a look confidence on her face showing her empowerment of wearing a diamond ring. Although there are many words in the text, the slogan “A Diamond Is Forever” makes diamonds seem sophisticated and extraordinary. There is no extra emphasis on these words so the simplicity of the ad remains untouched by them. The simplicity of this ad as a whole gives its audience no choice but to look.
While the ad is simple, it is also bold. The ad is primarily black with a spotlight on the diamond making is shine brightly in the center of the page. The intensity of the diamond, which is the brightest object on the page, immediately reveals what the ad is for. The contrasting colors in the ad encapsulate the audiences’ attention immediately. The words at the bottom of the page are written in all capital, bold letters. These bold features all work together to make this ad one that practically jumps off the page and into your mind.
The unique text of this advertisement also plays a role in...