‘Fashion Hits’, is a magazine article for females (14-30) on the history of fashion and how it can be styled in modern society.The description of the clothes is highly important, the overall look stated in the article, shows it is clear that the target audience is young females interested in fashion and celebrity lifestyle. My primary objective was to entertain the reader, but to inform the reader of how fashion trends have developed to fit the modern world.
For the entirety of my magazine article there is a switch from first person to second person. I have established that a first person narrative technique is to be used in the magazine article in the sentence ‘we don’t really think about it’, ‘we’ being the main indicator of the first person. This technique allows me to convey the writer’s thoughts and feelings, enabling the writer to give out information on the reader. However, it is switched to second person narrative in the form of an interrogative to refer to the audience, in the sentence ‘can you believe leg makeup was the trend?’. ‘You’ immediately informs the reader of the intimate tone of the writer, and supplies a personal sense of shock. I have also written in present tense, as opposed to past tense, as I feel this creates a sense of immediacy, as well as making the reader feel involved in the current season’s fashion trends.
I have opened by developing a shock factor for the audience by using a declarative mood, ‘Last year it was a dress made from raw meat’, which gives information to the reader, setting a clear image in the mind of the audience. The writer of the magazine article talks about his/her personal opinion, asking the question’ why not try animal prints that's shout sexy?’. This shows the change of the declarative mood to an interrogative mood, using harsh sibilant sounds to draw the reader into the article.
Women are represented more dominantly in magazines rather than men, for obvious reasons because this is a women's magazine. However they represent women’s independence and strong figures for their readers. I have used a lexical set of Fashion Icons by involving mentions such as ‘Audrey Hepburn’, ‘Twiggy’ and ‘Courtney Love’, who feature in the article, showcasing their own individual style that has become a huge sensation in the fashion world. They represent what a strong female who knows what she wants. Males however feature dimly in the magazine,one male icon featured that being ‘John Lennon’ is a symbol to sell...