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Analysis Of Apple, Inc.

1445 words - 6 pages

Apple Inc. (Apple or "the company") is engaged in design, development and marketing of personal computers (PCs), media devices, and portable digital music players. The company also sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The company primarily operates in the US. It is headquartered in Cupertino, California. Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, personal computers, computer software, and commercial servers, and is a digital distributor of media content. Apple's core product lines are the iPhone smart phone, iPad tablet computer, iPod portable media players, and Macintosh computer line. Founders Steve Jobs and Steve Wozniak created Apple Computer on April 1, 1976, and incorporated the company on January 3, 1977, in Cupertino, California. For more than two decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but it faced rocky sales and low market share during the 1990s. Jobs, who had been ousted from the company in 1985, returned to Apple in 1996 after his company NeXT was bought by Apple. The following year he became the company's interim CEO which later became permanent. Jobs subsequently instilled a new corporate philosophy of recognizable products and simple design, starting with the original iMac in 1998.
Two of Apple Inc.’s strengths would have to be its customer loyalty and its strong brand image. Customer loyalty is a big factor in making sure that the customers that you have keep buying from you and not any other competitor. Apple Inc. does a good job in this as you can see from the long lines of people that just wait outside their retail stores just to buy the latest iPhones. They are very unique when it comes down to their customers. They say that the soul of Apple is the people basically how they are hired, trained, motivated, and taught to communicate with the customers to create a new experience for them. Apple is more interested in how much you care about the customers more than how much you know about a device. The Apple employees are taught that they are doing something bigger than just fixing someone’s computer or phones. The Apple Store has developed this method of training its employees to communicate with customers and to make those customers feel empowered, engaged, happy and receptive. Many companies don’t have the same customer loyalty as Apple does. Many companies just train their employees to convince the customers to buy that product.
This strength is considered a distinctive competence because Apple builds relationships with their customers by doing that it creates an emotional connection. This enables them to gain the customers trust and makes it more likely for the customer or potential customer to buy or keep buying products from them. Not every company has good customer...

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