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Analysis Of Apple's Steve Jobs Personality Traits

3783 words - 15 pages

Steven Paul Jobs is the co-founder and current CEO of Apple, Inc. (formerly Apple Computer, Inc.), a public listed company which designs, produces and markets personal computers, portable digital music players and mobile communications. He also co-founded Pixar Animation Studios, which created popular animated films such as Toy Story, Monsters, Inc., Finding Nemo, The Incredibles, Cars and Ratatouille. Pixar has since won 20 Academy Awards and its films have grossed more than $4 billion at the worldwide box office to date. Pixar merged with The Walt Disney Company in 2006 and Steve Jobs now serves on Disney's board of directors.According to the Apple Museum, a non-commercial online project at, Steve Jobs was born on 24 February 1955 in San Francisco, California. One week after his birth, he was put up for adoption by his unmarried mother who could not afford to keep him as she was attending graduate school. Paul, a lawyer, and Clara Jobs, an accountant, adopted him as an infant. He grew up in the apricot orchards which later became known as Silicon Valley, and currently still lives there with his wife and three children.While studying at the Homestead High School in Los Altos, California, Steve Jobs attended lectures at Hewlett-Packard in Palo Alto and was later hired as a summer employee. That was when 16 year old Jobs met 21 year old Stephen Wozniak, a University of California at Berkeley dropout with a passion for inventing electronic gadgets, who was also working at Hewlett-Packard and with whom Steve Jobs would later found Apple. After graduating from high school in 1972, Steve Jobs enrolled in Reed College, a private college in Portland, Oregon but dropped out after six months because he was still unsure of what he wanted to do in life and could not see how an expensive education, which was draining his parents' life savings, would help find his life's work.After dropping out of college, Jobs worked as a video game designer for Atari for a few months before using his savings to travel to India to search for spiritual enlightenment and returning to California to briefly live in a communal farm. At meetings of the Homebrew Computer Club in Palo Alto, California, Jobs crossed paths again with Wozniak, who was then tinkering with a telephone "blue box" that will allow anyone to make phone calls for free.Jobs sensed that there was a huge potential in the market for a personal tabletop computer and asked Wozniak, a genius who loved solving engineering problems, to help him build a personal computer. To raise funds to start their own company, Jobs sold his Volkswagen micro-bus and Wozniak sold his Hewlett-Packard scientific computer. With US$1,300 in hand, they obtained credit lines with local electronics suppliers and started work on Apple's first production line - in Jobs' parents' garage. The name was chosen based on Jobs' favourite fruit and the colourful logo depicting a bitten apple was chosen to play on both the...

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