This website uses cookies to ensure you have the best experience. Learn more

Analysis Of Carrefour

1696 words - 7 pages

ABOUT CARREFOUR :

In 1959 Carrefour supermarket company is set by Fournier, Badin and Defforey families Who run discount supermarket in Annecy.
Carrefour is a French retailer headquartered in Boulogne Billancourt in France.
It is one of the largest hypermarket chains in the world, the second largest retail group in the world in terms of revenue, and the third in profit.
Carrefour operates in Europe, Argentina, Brazil, China, Dominican Republic, United Arab Emirates, Qatar and Saudi Arabia. also it has markets in North Africa and Asia.
Carrefour means "crossroads" and "public square" in French.

 PLANNING IN CARREFOUR :

Carrefour planning makes a manager realize what he actually wants to achieve. He cannot direct his subordinates to the right direction if proper planning is not made. A manager cannot be confident, clear and concise enough on how to achieve their goals without having a well-defined plan. Planning will help him realize whether his course of action for achieving goals is right or not.

 ORGANIZING IN CARREFOUR :

1. Organizational Structure :

- Under the authority of the Chief Executive, Carrefour's management is organized as follows:
a. The Executive Committee, which contributes to the definition and implementation of the strategic and operational plan and make sure about roll out of projects
b.The Executive Committee ensures the teams' Assortment and the dissemination of management and leadership principles.

2. Organizational Culture :

- To understand the organizational culture it's important to know the values of the group. These are presented in the mission, vision and goals of Carrefour.

- The company has three important values:

a. Commitment : they think that they are committed to professionally and also as members of the community.
“We constantly strive to exceed everyone's expectations by providing better value and finding new solutions for a better quality of life”

b. Carrying : they take care for their customers and also for their employees.
“We are receptive to their needs, each and every day. We welcome them to our stores and meet their needs with kindness, warmth and attention to detail”

c. Positive thinking : they want to rise and reach the level of the challenge with energy and enthusiasm and also with new ideas.
“We help brighten the lives of our customers and our consumers. For them, for our employees, for the planet, we want the best, both today and tomorrow”

- Members Of The Board Of Directors :
1. Georges Plassat " Chairman and Chief Executive Officer "
2. Sébastien Bazin " Vice-Chairman of the Board "
3. Amaury de Seze " Referent Director "
4. Bernard Arnault
5. Nicolas Bazire
6. Thierry Breto
7. René Brillet
8. Jean-Laurent Bonnafé
9. Charles Edelstenne
11. Diane Labruyère-Cuilleret
12. Mathilde Lemoine
13. Bertrand de Montesquiou
14. Georges Ralli
15. Anne-Claire Taittinger

- Mr. Robert Halley is Honorary President of the Board of...

Find Another Essay On Analysis of Carrefour

The Economy of Albania Essay

1381 words - 6 pages An analysis of the Albanian economy in the past, current, and future demonstrates how an economic structure fluctuates with the type of government present at the time. Albania, a newly found member of the European Union, is a midst its battle to stabilize its vigorous economy that has had trouble since before the 1940’s. An explanation of this instability can be found looking through Albania’s history, government structure, currency and exchange

The Competitive Advantage Study of Retailing Industry in Turkey and USA

9030 words - 36 pages these three firms; Migros, Carrefour and KipaTesco can be said to have parallel point of views about the corporate culture and similar firm structures.For instance, all of them is the part of "a giant" group of companies and this provides them a strong stance in the retailing industry. Although, it will be deeply analyzed in the Porter's analysis of the firms in the external analysis part of the project, it is necessary to emphasize here that this

International Marketing: Internationalization theories

2323 words - 9 pages Internationalization is the strategy that has been developed during the second half of the twentieth century. Nowadays, every company, whatever its size, has to deal with internationalization requirements.The goal of this essay is thus to analyze and describe the many paths towards internationalization that the firms use, with three theories, the Uppsala model, the transaction cost analysis model and the Network model.Prior to drawing analysis

Wal-Mart

5892 words - 24 pages Wal-Mart PAGE \* MERGEFORMAT 1 Table of Contents31.0 Executive Summary 52.0 Situational Analysis 52.1 Company History and Background 62.2 Wal-Mart Performance 73.0 Market Analysis 94.0 Competitive Situation 104.1 Target Market 104.1.1 Target Market Demographic Segmentation 14.1.2 Target Market Lifestyle/ Psychological Segmentation 014.1.3 Target Market Geographic Segmentation Description 0114.1.4 Target Market Behavioral Segmentation 14.2

Wal-Mart Dominating Global Retail

1775 words - 7 pages over 11% which amounted $6.4 billion US dollars. The earnings of the Wal-Mart are far ahead of its French competitors Carrefour although it is having its branches in 32 countries it earning and saving far behind. With wide range of suppliers the Wal-Mart has it has been one of the successful retail chains in the world today. CASE ANALYSIS EXTERNAL ANALYSIS 1) Industry The Wal-Mart is doing its business in the retail marketing and

Radio Frequency Identification

815 words - 3 pages prepare it for storage or use. •     Middleware- plays two critical roles in deployment and use of RFID. First, it connects readers to enterprise systems and data repositories. Second, most middleware vendors are developing tools to assist in filtering data more effectively. •     Processes and Systems- before any RFID project can kick off, the initial stage of analysis will include the study of

Wal-Mart Business Report

1898 words - 8 pages Table of Contents EXECUTIVE SUMMARY 1 COMPANY HISTORY 2 BUSINESS DESCRIPTION 4 PRODUCTS AND SERVICES 4 BUSINESS METHODS 5 FINANCIAL ANALYSIS 6 COMPETITIVE ANALYSIS 7 CONCLUSION 8 Works Cited 9 EXECUTIVE SUMMARY The purpose of this business report is to gain familiarity with Wal-Mart and to learn about the different aspects that make Wal-Mart a successful company

Wal-Mart SWOT Analysis

1070 words - 4 pages Evaluate the general environment of Wal-Mart using the framework in Chapter 2. What are the key opportunities and threats facing Wal-Mart? (This is the "OT" of a SWOT analysis)The opportunities for Wal-Mart are tremendous. This huge retailer began with an idea from Mr. Sam Walton in 1962 in a small town in Rogers Arkansas. The Wal-Mart Chain had evolved from a chain of stores called Ben Franklin stores that Mr. Walton and his brother operated

Assess the challenges and opportunities facing foreign investors seeking to invest in China

2519 words - 10 pages their anger to French multinational companies, such as Carrefour. Chinese people organize spontaneously to against Carrefour, people claims that, they would not go shopping in May Day holiday, which is 7 days holiday. In order to avoid risk from this campaign, other French companies change their original plan or promotion activists, for example, LVMH, the Paris-based luxury goods group, have also changed business plans for fear of attracting

Marketing Plan for Fair-trade Products

4865 words - 19 pages the external environmental factors. It has discussed situational analysis in which organizational strategy, porter's five forces, customers, SWOT analysis and marketing effectiveness review has been described. In the objective piece of the marketing plan, mission, vision, corporate objectives and marketing objectives have been discussed that are based on SMART pattern.In the section of marketing strategy, segmentation, targeting and positioning

Managing Financial Principles and Tecniques

1348 words - 5 pages is this that the profit exceeded £3 billion, became the third largest global retailer based on revenue after Wal-Mart and Carrefour. Tesco PLC is the largest retailer business which employees 4, 70,000 people and owns over 4340 superstores. The annual sale for the year 2008 was 58.1 million pounds and the sale for year 2009 was 59.4 million pounds. These results show the exact position and health of the organization with the remarkable progress

Similar Essays

Marketing Strategies Of Carrefour In Poland

1407 words - 6 pages MARKETING STRATEGIES OF A SUPERMARKET CHAINChwastowicz Bart"omiejNr. ID 1509/KIntroduction.In 1963, Carrefour invented the hypermarket1 concept and opened the first store of this type in France. Carrefour now serves more than 2 billion clients per year in its more than 9,000 stores, which are present in more than 26 countries spread across 3 geographic zones. The supermarket chain employs more than 240 thousands2 people. The group also operates

Carrefour: Abandoning Russia Essay

1347 words - 6 pages Only few months after opening its first stores in Russia in June 2009, Carrefour announced that it would be leaving the country. This withdrawal was a shocker and is a setback for international retail development in Russia. Carrefour’s group sales resulted in a 2.9% drop for the 3rd quarter of 2009. The strongest sales decline comes from the companies operations in Europe. The only regions that resulted in positive growth were Asia, with sales

Carrefour: Abandoning Russia Essay

1268 words - 6 pages Carrefour: abandoning Russia Only few months after opening its first stores in Russia in June 2009, Carrefour announced that it would be leaving the country. This withdrawal was a shocker and is a setback for international retail development in Russia. Carrefour’s group sales resulted in a 2.9% drop for the 3rd quarter of 2009. The strongest sales decline comes from the companies operations in Europe. The only regions that resulted in positive

Marketing Research Of Big Store Retailers Essay

3816 words - 15 pages 2004HDMM109 Marketing Research INTRODUCTIONBackground:Nowadays the big store-chain retailing has become a major part of Shanghai's burgeoning retail infrastructure. They began by sprouting up throughout the Puxi districts of central Shanghai and are now expanding throughout the city and its suburbs. Besides the Century Mart, Hualian GMS, NGS, Hymall and Carrefour; the biggest store-chain retailer in America---- Wal-Mart has also appeared on