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Analysis Of China

1931 words - 8 pages

1. Introduction1.1 PurposeThe purpose of this report is to provide a detail analysis about all of the important environmental and market factors in China. This analysis, finally, will lead into a recommendation of whether it is good or not for the company to enter the country (China) in the purpose of international expansion.1.2 BackgroundBuster Food Inc. is a company that has a history of almost 10 years. Now, as one of the leading company for food product in Canada, Buster Food Inc. is seeking international expansion, and, one of the target countries for this expansion is China. That's why, prior to do the expansion, the company wants to look at some analysis about all of the important factors in China.1.3 ScopeChina, to some extent, is a very big country and has a lot of environmental factors; therefore, it is almost impossible to analyze all those factors in this report. Thus, in this report, all the factors that will be analyzed are only those that have strong correlation with the company's plan to do international expansion.1.4 MethodologyThe type of data that were collected for this report includes speeches made by important people, text books/hard copy, journal articles, and also some data/information from the internet.1.5 AssumptionIn this report, it is assumed that all the data collected were correct at the time of this report being written or at the time when the sources of the data being written.1.6 PlanThis report's plan firstly is to analyze all the important macro environmental factors in China, then the business/market environment, and last, to give a solid recommendation based on all of the analysis above.2. Competitive Advantage of Buster Food Inc.Buster Food Inc. is a company that has a history of almost 10 years. It started when its founder Edo Buster invented a new type of snack called "Booster". At that time, in Canada, "Booster" was easily recognized as a new favorite snack because of its different and unique taste from the other snacks. In addition, "Booster" and some other Buster Food Inc.'s products were able to gain the biggest share market in snack products not only from kids and teenager consumers (which usually are the main target market for snack), but also from adult consumers.Today, Buster Food Inc., through numerous developments and new inventions has grown to become the Canada's leading food (snack) company. Moreover, as one of Canada's largest industrial companies, Buster Food Inc. carries more than 50 product names and it products are sold in all over Canada.Then, in relation with China's market, to some extent, Buster Food Inc. already has a quite good experience/knowledge. This knowledge comes from the Chinese people that live in Canada and become the consumer of the company's products. This can be reckoned as a quite good knowledge because the number of Chinese people in Canada is the third largest between all races in Canada. In detail, Chinese people are accounted for 2.9% of the total population of...

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