Food Inc. and the Media use the tools of social psychology to persuade and make its point. Documentary films are influential media tools that can be used to inform, persuade, and convict the public on many social topics on a continuous spectrum of troubles and struggle of the world. Some well-made documentaries have made impacts on people who watch them, and this is what the movies are they meant to do. The filmmakers have done their job if the movie has given a voice to a problem and a face to the issue that needs to be known.
Eric Schlosser one of the film’s co-producer said it best in Food Inc., “The industry doesn’t want you to know the truth about what you’re eating, because if you knew, you might not want to eat it” (Pearce, Schlosser & Robledo, 2008).
He reports that farms do not raise our food but actually, it is raised in factories. These multinational companies do not want the public to know how they manufacture our food.
What does this movie and my own self-concept have to do with each other? As I explained in my first paper and in my class presentation on self-concept: “Who am I?” I stated, this exploration of my true self is an on-going process. Being able to attend school has given me an opportunity to learn new subjects and concepts and allows me time to spend with a group of other students with the majority being young adults. I am now proud to say that I am actively engaged in exploring my new social world. These generations of students I have been attending school with have been raised on the social media sites of Google, Facebook, Twitter, YouTube, and a zillion others. The important key here is that all of these sites have unlimited subjects about the world and what is happening in it. The information is available and the door is wide open for all to see.
When I became more exposed to the World Wide Web, I received and embraced the revelation that I too could learn about other parts of the world with a computer and a keyboard. I learn so much about a subject that I may have heard about from the television or radio news, a newspaper, in a conversation or even in the classroom. I have spent hours on a subject matter that I may have never heard about. This is a part of my self-concept of finding me. The factor that influences my self-concept is, the social identity I am forming (Myers, 2010). I am searching for a more educated identity that cares about where my food comes from, who grew it, and what was used to help it grow. Food Inc. was made I trust to inform the public about a social dilemma in our country, which the government and “a small group of multinational corporations who control our entire food system from seed to the supermarket; they’re gaining the control of food” (Roush, 2008).
Farmers who are contracted with these corporations are raising chickens in coops with no windows, no room to move they are being raised in half the time due to growth hormones. Scientists have...