This website uses cookies to ensure you have the best experience. Learn more

Analysis Of Giordano Holdings Limited

5271 words - 21 pages

Executive SummaryGiordano Holdings Limited is a leading high-quality discount clothing manufacturer and retailer based in Hong Kong. The company has a striving geographical growth program with recently successful operations in several Asian countries. An emphasis of customer service is the basis of Giordano's competitive advantages. Combined with intense staff training regimes and a unique managerial approach, Giordano is also a market technological leader with highly efficient distribution channels. The contents of this strategic plan predominantly focus on Giordano's prior and proposed strategic operations in the Hong Kong apparel market at large. The relatively stable future predictions of the Hong Kong economy provide a certain level of planning confidence to marketing planning. The Sino-British Joint Declaration in 1997 may, however, carry with it room for uncertainty and a possible economic downturn. The Hong Kong apparel industry is becoming increasingly competitive, driven by the free nature of the Hong Kong trade system. Giordano essentially aims to exploit the recent rise in disposable incomes to promote a higher-quality brand image primarily through improved product quality, increased pricing, store development and a 'trendy' advertising campaign. Through these means, the company aims for a 30% increase in sales turnover by 2007, aligned with a substantial 10% gain in market share.Company DescriptionThe Giordano label was introduced to the Hong Kong clothing retail market in 1981 as a relatively high-priced clothing retailer by the now well renowned marketing entrepreneur Jimmy Lai. Since 1987 the company has undergone a corporate makeover to position itself as a high-quality retailer of casual discount clothes. The company has also undergone substantial geographic expansion from Hong Kong, into other geographic markets including Taiwan, China and Singapore. The company has built a solid reputation for friendly, helpful service in a region where retailers frequently dissuade the customers from trying on clothes. Since applying computerisation, a tightly controlled menu, frugality and value pricing to its corporate strategy, total sales have surged to over HK$2.8 billion in 1994 (Ang 1996).Intensity of competition is quite high resulting in a need to determine and exploit competitive advantages through core competencies. Up to date, Giordano has been successful by excelling in customer service, minimizing production costs, and applying the latest software technologies to link its stores with its factories. Such corporate facets are the driving force behind an ambitious vision to become the best and biggest world brand in apparel retailing, and the mission to make people 'feel good' and 'look great'.Marketing Goals & Objectives* Horizontal integration - By expanding market share in existing markets Giordano will be able to enjoy the competitive advantages associated with economies of scale. We aim to increase market share 10% by...

Find Another Essay On Analysis of Giordano Holdings Limited

SWOT analysis of Shouldice Hospital Limited

3430 words - 14 pages Issues/BackgroundShouldice Hospital limited was started in 1940 by Dr. Earle Shouldice for treating Hernia. The method of surgery adopted by Shouldice Hospital was unique in a sense that it introduced the concept of flow shop in carrying out surgeries alongwith simplicity in surgery. Because of this uniqueness and simplicity, the demand for surgeries at Shouldice increased and Shouldice has reached a point where it has to increase its capacity

An Analysis of Financial Statement of Mandya Milk Union Limited

1465 words - 6 pages . Objective of the study: The main purpose of the study is to analyze the financial statements of the organization • To assess the financial performance. • To analyze the profitability of an organization. • To find out the accurate financial result of an organization. Title of the project: “An Analysis of Financial Statements of the Mandya Milk Union Limited” (MANMUL). Research methodology: This study conduct based on the

Analysis of the Internal Environment at Qantas Airways Limited

1320 words - 5 pages , Qantas also operate a range of synergistic subsidiaries including Q Catering, which provides food and beverage services of all its airline business along with Q Freight, Australia’s largest independent air freight services Supporting the airline operations is the investment or partnership in a range of infrastructure holdings, including terminals and passengers lounges throughout the world (Qantas Airways Limited, 2014). Qantas has maintained a

SWOT Analysis of Ryanair Holdings PLC

1200 words - 5 pages This report is based on Ryanair Holdings PLC which was established in 1985. “Ryanair obtains permission from the regulatory authorities to challenge the British Airways and Aer Lingus' high fare duopoly on the Dublin-London route. Services are launched with two (46-seater) turbo prop BAE748 aircraft” (Ryanair, ND). Ryanair Holdings PLC is an Ireland based airline which is the largest low fare airline with 32 bases & over 800 low fare routes

Fundamental Analysis of a Firm: The Case of BHP Billiton Limited

1921 words - 8 pages is BHP Billiton Limited (BHP), the world’s leading diversified resources companies that major commodity businesses contain minerals probe, manufacture (predominantly iron ore, coal, copper, etc), and considerable interests in gas and oil. It was officially listed on ASX on 13 August, 1885(ASX, 2014). The following report will discuss the analysis of firm, financing, risk and performance, investments, sustainability and long term viability and

Analysis of the Limited Household Participation in the Stock Market Phenomenon

2813 words - 11 pages Contents Summary 3 Situation analysis 3 Research on portfolio theory 4 Variables explaining stockholding 5 Factors for trying to explain the phenomenon 7 Conclusion 11 References 12   Summary At the very basis of this paper is the analysis of the limited household stock market participation phenomenon. The relevance of the issue is discussed through the perspective of the theories of finance with special regard to the Model Portfolio

Tabcorp Holdings Ltd: The main purpose of this project is to let you apply the valuation principle learned in this subject to conduct the fundamental analysis on the share value

2378 words - 10 pages intrinsic share value of TAH: All assumptions are shown in Appendix 4.Valuation date: 30 June 2004The share is valued as at 30 June 2004. This is because the valuation was determined using the 2004 Financial Statements. Valuating at a later date would involve incorporating the following issues:· TAH's bid to acquire Tab Limited, as this bid closed 13 August 2004· Continued integration of Jupiters Limited· The Victorian

Analysis of Asian Paints Limited

855 words - 4 pages Asian Paints Limited is an Indian chemicals company which manufactures a wide range of paints for decorative and industrial use. Its vision is “to become one of the top five decorative coatings companies world-wide by leveraging its expertise in the higher growth emerging markets. Simultaneously, the company intends to build long term value in the industrial coatings business through alliances with established global partners.”2 Asian Paints is

Analysis of Cadbury Brother Limited

991 words - 4 pages Cadbury Brother Limited is a prototype of personal capitalism which was run by their owners. In the 1960s, Cadbury became a public limited company that shares are traded on the London Stock Exchange. Also, they became a true multiple divisional company. Therefore, they merged with Schwepps and formed Cadbury Schweppes which is a diversification strategy. Cadbury transformed to operate as managerial capitalism (Rowlinson,1995). In the 1970s

Giordano: value for money, high quality products and innovative

2351 words - 9 pages Background"We are a totally customer driven company with a very simple mission- to make people feel good and look great. We also follow the latest in technology to manage our distribution system effectively and ensure prompt response to customers" Peter Lau, Chairman and Chief Executive of Giordano International Giordano, International Limited founded by Jimmy Lai in 1981 in Hong Kong, today is a leading International retailer of casual men's

Elba Holdings Case Study Analysis

6987 words - 28 pages 1.0 EXECUTIVE SUMMARYA detailed analysis has been carried out on a Malaysian incorporated company: Elba Holdings Bhd. Basically they deal in the manufacturing and retailing of garments and they carry three brands: Elba, Edwin, and Adax. The analysis was done by using the following theories:The PEST analysis was studies to give a better understanding as to how the external macro environment affects the company. There are many external risks

Similar Essays

Analysis Of Bb Holdings Limited

1260 words - 6 pages BCB Holdings formerly BB Holdings Limited is a company incorporated in Belize under the International Business Companies Act of Belize. It is a parent company that solely holds no other business operations or assets other than that of its investments in it subsidiaries of intercompany balances, services to individual, holdings cash and cash equivalents, and corporate customers in the Caribbean region. The Company primarily operates financial

The Vision And Mission Statements Of Kingdom Financial Holdings Limited

960 words - 4 pages INTRODUCTIONKingdom Financial Holdings Limited is a Zimbabwe based financial services firm serving its clients in the areas of money, equity, capital and foreign exchange markets.The Company is also involved in investment banking, portfolio management, company research and advisory services.The Holding Company has the following principal subsidiaries: -KINGDOM ASSET MANAGEMENT (PVT) LTDThe company manages institutional and private client's funds

Analysis Of The Limited, Inc

4956 words - 20 pages Analysis of The Limited, Inc. History The Limited, Inc. was founded by Leslie H. Wexner on August 10, 1963, beginning with one store located in Columbus, Ohio. During its first year in operation, this store achieved sales of $157,000. His strategy was to provide a "limited" assortment of quality, fashionable sportswear at medium prices. The "limited" concept worked well and by the late 1970s, Wexner began a twofold strategy of market

Analysis Of Takeda Pharmaceutical Company Limited

2722 words - 11 pages , boundary objects, and the categorical structuring of discourse: Evidence from frame analysis of business model public talk, 1975-2000’, Working Paper Northwestern University, April 2002. GlobalData (2013) Takeda Pharmaceutical Company Limited (4502) – Financial Strategies SWOT Analysis Review [Online]. Available at: http://www.globalcompanyintelligence.com/ (Accessed at: 15 December 2013) Inagaki, K. (2013) ‘Takeda Taps Glaxo Executive as