Analysis Of Google

1451 words - 6 pages

Google’s Mission Statement:

"To organize the world’s information and make it universally accessible and useful."
How is the search engine industry changing?
The search engine industry is commonly known to have started in 1990 with the release of Archie, a tool used to search the (pre-web) Internet, allowing people to find specific files (Buganza, T., Valle, E.D. Search Computing. In The search engine Industry. Edited by Ceri. S & Brambilla. M.). As the evolution of search engines continued, the development of the most popular search engines today came about; Yahoo, Google, MSN and Bing. According to a recent study; Google remains the most used search engine in the world with an average of ...view middle of the document...

As more and more mobile devices with internet services are coming out, Google is pressurized in competing with Yahoo and Bing by trying to offer the different mobile devices the mobile search or Google applications. Mobile devices pose a challenge to Google and other search engines because advertising is not the same on mobile phones as it is on desktops or laptops. The smaller screens make it difficult to read adverts and place as many adverts as possible.
Another trend that has resulted in change in the search engine industry is the introduction of Google TV’s. Google TV is a smart TV that includes all the applications and features that any Google or Android phone offers. This enables users to perform the same actions on your desktop, mobile device and laptop; on your TV.
All of the above can be seen as bringing about major change to the industry in the next few years. Changes in technology can help the search engine industry to improve their efficiency and effectiveness of providing goods and services that appeal to customers.
What are the company’s key resource strengths and competitive capabilities? What competitive liabilities and resource weaknesses does it have? What opportunities exist? What threats to its continued success are present?
Strengths & Competitive Abilities
 Google is by far the most popular search engine in the world, receiving more than 200 million search enquiries per day. Google’s range of services and features make it a leader in the search market (Information on Google. Available from: http://www.stevenforsyth.com/google/so-why-google.htm (Accessed 12 April 2014).
 Advertising forms part of Google’s main business activities. Google has dominated online searching advertising with 79% of market share and 51% market share in overall mobile advertising. This contributes to Google being the leader in the search advertising market (Travlos, D. (20 October 2012). Worried about Google? Story Stronger for Long Term. Available from: http://www.forbes.com/sites/darcytravlos/2012/10/20/worried-about-google-story-stronger-for-long-term/ (Accessed on 12 April 2014).
 A large percentage of customers in the market are aware of Google, which influences users to make use of Google’s search engine when requiring information. This means that users or consumers have a high brand awareness of the search engine.
 The variety of tools, features and programme’s offered by Google help businesses succeed on and off the web. This provides Google with a competitive advantage over its’ leading competitors; Yahoo, Bing and MSN.
 Google’s financial position is as strong as its products. Over the past few years, the company’s revenue has been growing by 20% or more and analysts predict the same pattern of growth in the next few years. This means that Google is financially stable, making it a company that is worthwhile to invest shares in (Hurley, D. (2012). Google: Large and Growing but still not evil. Available from:...

Find Another Essay On Analysis of Google

Google Corporate Analysis

2046 words - 8 pages billion which is breaching success records. Google allows its employees to implement whatever creative idea they think approached. Employers are given freedom. This has created an environment where everyone is together to innovate. Moreover the regular survey of employees is done with the managers; this survey decides who is going to be the teacher for next year. The worst manger is given training and coaches, (He, 2013). SWOT Analysis

Google: Strategic Analysis

1402 words - 6 pages I. Industry AnalysisCompetitionThe web search industry is characterized primarily by an oligopolistic competition within Google, Yahoo, Microsoft, and AOL. The Big 4 serve the entire market and share similar basic infrastructures and activities. So they compete in such segments as market share, technology and methods used, revenue, and share price.High barriers to entry. Consolidated market with the high amount of R&D required.Competition

Google Case Analysis

4093 words - 17 pages analysis, we found that Apple is doing a good job. From year 2003 to 2004, revenue of Google increased from 1,465 Million to 3,189 Million USD, which increased 117 percent while there was a 277 percent increase in Net Income. Also, revenue increased 625 percent compared with revenue in 2002, while Net Income increased 300 percent. The company's current and quick ratios in 2004 are higher relative to its 2003 current and quick ratios. Both ratios

Google Essay

1429 words - 6 pages Google today and in the future ????List the four main products of Google and describe their significance to the target market.Google's products can be divided into four groups. These four groups are: web based products, operating systems, desktop applications and mobile applications.Web - based products can be accesed via web browser and they are:AdWords, DoubleClick, Click-to-Call, Google Docs, Google Code, Google maps, Google Dictionary

Portfolio Project Google Innovation

2070 words - 9 pages Portfolio Project Google Innovation Google Inc. a search engine created by Larry Page and Sergey Brin in 1998 a company that has become one of the fast growing companies focused on internet-related service and products. (Google, n.d.) Google is an innovated company that empowers their employees to think freely. A company that has shown many outsiders what innovation can accomplish creating ideas such as google glasses, google+ and android phones

What is Google Analytics?

1258 words - 6 pages What is Google Analytics? Google Analytics is a free service from Google which provides a core set of statistics and analytical tools for website administrators to perform the tasks of web analysts such as search engine optimisation and marketing purposes. It uses an advanced technology that can gather vast amount of data to help measure how the company's presence and online marketing is working. This powerful software has the ability to track

Google marketing strategy

8748 words - 35 pages other associated subsidiaries and technologies.This paper analyzes the success of the Google. The first chapter analyzes its current situation (industry, sales, competitive, SWOT and marketing strategy analysis). The next chapter, is focused on its marketing strategy when the market segmentation and targeting strategy together with its product life cycle. The following chapter, the paper illustrates the marketing programs that Google has developed

Google Company Case Study

3482 words - 14 pages 1.0 Introduction Overall this case study about HR issues occurs in Google’s among the employees and employers. Besides that it also explains about causes, solutions and implementation taken by the Google to cope with the issues. There are few issues occurs in Google are Ineffective working environment, High job requirement, Rising tide of retirements, Challenge in recruitment and Difficulties in culture adaptation. Beside that the causes to

Google: A Strategic Move

1510 words - 6 pages . This step is actually not in the comprehensive model of strategic management but it is something every analysis takes into consideration. The Internal Environment Strengths • Strong brand name. • Broad website appeal. • Innovative and advanced search technology • The advertisers as a return on investment. Weaknesses • Finding new key employees. • Dependence on advertising as source of revenue. • Google Member Network's lack of

Google new maternity policy

1634 words - 7 pages ; analysis 2.1.Characteristic of tech companies Google is a tech company, therefore one characteristic of a tech company is the rapid innovation which requires a high degree of creative thinking (Bielawska , 2014) see figure 1 in appendix . In addition, the number of male employees in the tech company is higher than women because they can pay more focus under pressure than women (Reynolds , 2010) .Mr.Bock, the senior vice presiden for Google said

Google vs Facebook

689 words - 3 pages analyzing this data a user profile with specific filters is generated and specific advertisements are placed subject to the filters generated in the analysis process. For example if I searched for silk shirts then I would see advertisements for silk shirts and after applying the demographic filter I am more likely to see an advertisement of the nearest silk shirt vendor. Facebook doesn’t owns a search engine like Google so it cannot record a user’s

Similar Essays

Corporate Social Responsibility: An Analysis Of Google

2310 words - 9 pages Corporate Social Responsibility: An Analysis of GoogleIntroductionThe concept of social responsibility began in the 1950s, along with the study of its relationship with business (Archie 1999; Frank, Peter 2005). Although the discussion between social responsibility and commence appeared early, it is attached much or more attention today, especially when we come into an era where globalization has become an heated topic. In other words, the

An Analysis Of: Is Google Making Us Stupid? Composition Analysis Essay

1094 words - 5 pages Pre-Analysis of Is Google Making Us Stupid? By: Nicholas Carr An analysis of the article Is Google Making Us Stupid? By Nicholas Carr. Every day there seems to be some new way that technology advances in a way that makes life easier for people. In the article Nicholas tries to explain that how the information is presented to us, in this case through the internet, changes our way of thinking. To begin he shares his own experience and thoughts on

Google Essay

1033 words - 5 pages Google is a well-known company all around the world, from its search engine to its products such as android phones to its internet and TV, and finally its apps such as Google maps, it is one of the biggest companies in the world with a net worth of twenty-eight billion dollars, and its founders are Larry Page and Sergey Brin who both founded Google in on September the 4th 1998 and from then on it’s been a huge success around the world and it has

Google Essay

10071 words - 40 pages - bounded rationality, satisfying behavior, profit sub-optimality.(wikipedia.org, 2007)5. What is its level of involvement in the strategic management process?There are elements making up the strategic management process: situation analysis, strategy formulation, strategy implementation, and strategy evaluation. For the sociological approach is in the third process, which is strategy implementation Google pays lots of attention to their employee