Analysis Of Hmv

3044 words - 12 pages

LSC BA2 Marketing Management 0787KMKM1009
SWOT ANALYSIS, MARKET SEGMENTATION AND 7PS OF HMV.Introduction:The largest retail entertainment chain in Britain is HMV of its kind. What that mean is HMV is the leader in retail entertainment in Britain with over 150 retail stores within the country and more than 600 stores worldwide. Employing more than 13000 people it makes nearly 2 billion of revenue each year. HMV mainly specialises on music CDs and DVDs, books, games, gadgets, video games, movies, technology, fashion, magazine etc. Presently HMV is one of the largest retailers of music within UK and this achievement of theirs only seems to grow larger. Being awarded the best entertainment retailer of the year 2009 the business only seems to grow larger and larger every day.In this world of technology and scientific improvement every day, a company like HMV faces many difficulties like making changes to their company according to the technological changes in the outside world, illegal music downloading, keeping up with the employees' relationship etc. But to be a big company they will always have to deal with these difficulties.The report here is for the company HMV based in London and its branches worldwide. This report mainly presents the present condition of the company, its difficulties, and ways to eradicate these difficulties, company goals and how to achieve these goals. Basically it is a marketing report that reflects the marketing conditions, improvement required and how to carry on going forward.Where are we?This is the part where one would focus on before heading to any other parts to ensure the steps taken will bring positive impact within a company. As known HMV are one of the biggest retailers of entertainment within Britain and some other countries outside Britain for e.g. Canada, Ireland, and Singapore etc. But in this world of globalization one can never be ensured of its future status in the market. There is loads of competition going on in each of the business sectors, so a company like HMV which is already in a pole position should always make researches and find out new and good ways to always remain on top. There are weaknesses of each and every company along with strengths. So a company should look out for strengths and improve on them as required and find out weaknesses and try to get hold of them or more simply try to have no weaknesses at all. The strength and weaknesses are the internal factors that a company needs to look after. Similarly there are some external factors to look after to make sure of current situation of the company or to know "where are we?" The external factors are opportunities and threats. The opportunities are mainly the places where we can apply our strengths on. The can be opening new stores on different places, selling new different products, acquiring companies etc. As the opportunities are to be always looked after there are lots of threats as well which one need to look after. The threats mainly...

Find Another Essay On Analysis of HMV

Report on a Group Research Project

1666 words - 7 pages Stirling students. During the process of data analysis, answers to the questions of 'Which station(s) do you listen to?' and 'Which are you favorite stations?' are combined to show both the listenership and listen loyalty of radio stations. The result suggests that Radio One is the most listened to station with also the highest listener loyalty. Local stations show comparatively bigger discrepancies in listenership and

Personal Reflections of My Experience as Operational Manager

3233 words - 13 pages where two companies join together e.g. HMV and Xtra Vision joined together to become one sole company. An example of a company that uses vertical integration is Intel with their Integration Circuits Figure 3 Own Experience: In my experience I don’t see firsthand the different level of Supply Chain management that goes on in the workplace as I’m only a waitress and don’t deal with the supply chains. I do however understand that they have many

When the Bubble Burst

1539 words - 6 pages By the time I arrived state side from my second tour in the Middle East the housing bubble had already burst. I noticed a drastic change in the way that many of my friends and family were living. Several of my friends that worked in real estate had sold their boats and seconds houses. My own stock portfolio had lost a third of its value. My sister and her husband had defaulted on their home mortgage leaving them scrambling for a place to live. I

phase diagram

4456 words - 18 pages 348.8 K Relative Error 3.4 7.7 0.6 0.1 1.2 Table 1 Summary of results. A = Naphtalene, B = Durene Figure 1 Phase diagram of (Naphtalene/Durene) system via thermal analysis Figure 2 Phase diagram of (Naphtalene/Durene) system via visual analysis Figure 3Experimental data vs fitted data for runs (1 to 6) Figure 4 Experimental data vs fitted data for

Revolutionary Work of Art

1890 words - 8 pages criticism, there would be more opportunities for screen actors to increase their products to the masses. In final analysis, Benjamin argues that the loss of aura through technological reproducibility and capitalism is a positive thing as time progresses. The loss of authenticity might be a way of making people free and create new access for art to expand its knowledge. Cinema, which could be a radical new art form, can provide the masses with an

Enlightenment Thought in New Zealand Schools

1594 words - 6 pages New Zealand Curriculum Framework and associated curriculum documents for the seven curriculum areas. These dictated what must be taught in schools. This allowed the central government to have full control of what was taught in each and every classroom. McCulloch (1992) states that “during the 1980’s the curriculum became the focus of explicit and often fierce contestation at a national level, political analysis of ‘ what counts as knowledge

Psychological Egoism Theory

2240 words - 9 pages The theory of psychological egoism is indeed plausible. The meaning of plausible in the context of this paper refers to the validity or the conceivability of the theory in question, to explain the nature and motivation of human behavior (Hinman, 2007). Human actions are motivated by the satisfaction obtained after completing a task that they are involved in. For example, Mother Teresa was satisfied by her benevolent actions and

How Celtic Folkore has Influenced My Family

1587 words - 6 pages Every family has a unique background that influences the way they live and interact with other people. My parents, who emigrated from Ireland to the States with my three brothers in 1989, brought over their own Celtic folklore and traditions that have helped shaped the way our family operates and lives. One aspect of folklore that has helped shape my family dynamic is the Celtic cross—both its background and what role it has played in our lives

Julia Margaret Cameron

1406 words - 6 pages At a time when women were looked upon as being homemakers, wives, mothers and such the late 1850's presented a change in pace for one woman in specific. Photography was discovered in 1826 and soon after the phenomenon of photography was being experimented with and in turn brought new and different ways of photo taking not only as documenting real time, but also conceptualizing a scene in which an image would be taken. Julia Margaret Cameron will

Evaluation of School Improvement

1403 words - 6 pages climate of the organization. Dr. Hunter indicated the learning environment should be positive, inviting, friendly, clean, and safe. Visitors should feel welcomed as they enter the school building. Dr. Hunter noted positive learning environment celebrates the diversity of the school population. The positive learning environment reflects the culture, belief, and values of the community, which is woven into the fabric of the school curriculum

Case Study: The Benefits of Animal Testing

1757 words - 7 pages Nine year old Amy has already had a rough start in life. She was born with an abnormal heart that hinders her everyday activities. Amy is unable to keep up with kids her own age because she often tires out easily. As a consequence, she has very little friends and is often alone. Amy is forced to take different medications everyday just to survive. Amy’s life consists of medicine, doctors, and constant hospital visits. However, Amy is due for a

Similar Essays

Analysis Of Hmv

3106 words - 12 pages Marketing Strengths Physical market presence- Despite the closure of many of HMV’s stores due to administration difficulties, over 100 stores were still in operation in prime shopping locations in the UK and Ireland. In 2012 HMV had nearly 20% of the market share, slightly more than Amazon at the time. HMV is one of the largest and most successful entertainment retail store in Europe and is more successful than its rivals such as Virgin

Hmv Case Study

2841 words - 11 pages HMV Case Study INTRODUCTION This case study is based on HMV which is one of the largest retailers of music, DVD, videos and games world wide with a large number of stores in major cities in the world. This investigation covers the different aspects and activities involved in the running of the business this includes the main departments and their various activities and their functions. It also contains an in-depth explanation of

Remuneration Analysis

2408 words - 10 pages ). The level of commitment of non-executive are therefore creditable and their level of salary has been benchmarked median in the market and will be increased. Comparison with the competitor which is HMV Group Plc, it is also shown that the independent non-executive directors also received basic salary between £40,000 to £50,00 per annum. Non executive directors own shares options in WH Smith and their holdings respectively worth £35,500 for Walker

E Business Amazon Essay

1416 words - 6 pages been increasing since 2010. This analysis will leverage Porter's five forces to determine whether the current market valuation is proper.PORTER'S FIVE FORCES ANALYSISPorter defined the forces which drive competition - industry structure is determined by the competitive environment is created by the interaction of five different forces acting on a business. In addition to the threat of new entrants into the market and rivalry among existing firms