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Analysis Of Leaflets: Drugs The Facts And The Score

2906 words - 12 pages

Analysis of Leaflets: Drugs the Facts and The Score

'Drugs the facts' and 'The Score' are both produced by the Health
Education authority for a specific purpose, to inform young people of
the dangers of drugs. 'The Score' may also have been produced to offer
help to drug users as the National Drugs helpline is displayed clearly
on the front cover. Both of the leaflets are specifically designed to
appeal to a young audience, 'drugs the facts' is aimed at young
teenagers between the ages 11-14 years old, whereas, 'The Score's
target audience consists of more mature teenagers, between the ages
14-16 years old. Each leaflet uses generic features found in a teenage
magazine. 'The Score' also borrows genres found in computer software,
television programmes and scientific textbooks. 'Drugs the facts' uses
generic features found in a teenage magazine throughout the leaflet
but have also used and subverted genres found in a scratch card.

The front covers for each of these leaflets are particularly
important, as they are the main devices used to initially attract the
target audience. 'The Score' uses a metallic coloured background,
which is dark in colour, this may represent the dark, sinister side to
drugs. The psychedelic colouring may symbolise hallucinations, an
effect you could experience when using drugs. 'The Score,' heading
stands out against the disordered background through the use of
typography. It is in bold white text, which is clear, and shadowed to
make it more distinct. The title, 'The Score' may have two hidden
meanings, one clarification is that 'the score' means the facts,
whereas another interpretation is that 'the score' is a slang term
used when purchasing drugs: 'scoring.' The circle of symbols
surrounding the title may be attempting to overcome apathy on the part
of the target audience as they may be unfamiliar with some or all of
the symbols and they would therefore be intrigued by them and read the
leaflet in order to discover the symbols meanings.

The front cover of 'drugs the facts' is intense with colour and
contains a lot of information about the contents of the leaflet. The
typography is very varied in order to attract the target audience by
making it more engaging and interesting to read. The background of the
leaflet is similar to a disco ball type pattern representing perhaps a
club or disco where drug use is more likely to occur.

There is a moderate sized picture of an eye positioned almost in the
centre of the front cover, connoting vigilance and insight. Above this
are specific names of drugs the target audience might not be
accustomed to therefore encouraging their curiosity, prompting them to
read the leaflet. The general layout is crowded and offset, to entice
a younger audience who may be attracted to the colours and aspects


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