This website uses cookies to ensure you have the best experience. Learn more

Analysis Of Marketing Through History

1115 words - 4 pages

Surprisingly, the marketing community started out with a few handbills and ads that were
considered boring and unreadable. In the early days, companies and marketers barely researched
what their consumers truly wanted in a product. Over the last century, the marketing landscape
has changed dramatically with the introduction of technology, and an emphasis on providing
value to the customer.
The Beginnings of Marketing
One of the earliest and most successful marketing campaigns were those for the New
World. At that time, Great Britain boasted the most advanced advertising, using extravagant
language on signs and handbills to get citizens to adventure to the colonies of America. This was
believed to have had a substantial impact on emigration and colonization of America. However,
advertising in the colonies, though well-established, was rudimentary at best, as the colonists
were mostly rural farmers and tradesmen with little need for advertising. The country also
lacked efficient transportation and communication systems to support national advertising. As
such, marketing materials were neither pleasing to the eye, imaginative, or legible (Foner &
Garraty, 1991).
The Antebellum advertising period saw repetitious marketing that was just as
unimaginative as it had always been. It was not until the 1820’s, as larger cities began advancing
along with printing technologies, that advertisements improved. During this time, newspapers
were treating advertisements like stories, changing them out daily. By the 1840’s, the beginnings
of advertising agencies could be seen through Volney J. Palmer’s business listing for his “coal
and advertising” company. While innovative for its time, this example demonstrates how
undifferentiated the field of marketing truly was. Finally, in the 1880’s the beginnings of modern
marketing can be seen as the importance of the packaged good increased. Businesses realized
that by packaging their own products, they were easier to brand and market nationally.
Distribution channels grew with the railroad system and communication expanded with
telegraphs. Hence, national advertisers were born. The largest product driver of that time were
magic elixirs and medicines guaranteed to cure cancer. Eventually these firms, desiring to build
stronger bonds with their customers, began to avoid the less honest medicine manufacturers
(Foner & Garraty, 1991).
Twentieth Century Marketing
Prior to the twentieth century, the trend in marketing had been for advertising agencies to
buy newspaper space at wholesale and sell it for retail prices. But by the end of the nineteenth
century, companies wanted to create and build brands. This brought about sweeping changes in
the marketing field including copyright laws, research techniques, and sources of compensation.
Firms were now paying closer attention to the message their advertisements were sending and
began researching what customers...

Find Another Essay On Analysis of Marketing Through History

Shakespeare's Manipulation of History through Literature

1825 words - 8 pages this day, one of the greatest and complicated murder cases in history. Because of this, Shakespeare does manipulate what really happened. By cutting out details he felt were unnecessary, this allows for him to delve into what is more important. Shakespeare also wanted to write more of a political play, which is why he left out some critical information that he felt wasn't important. The changes that Shakespeare makes are critical, as there are

The Evolution of Santa Claus Through History

2336 words - 9 pages THESIS STATEMENT The evolution of the figure known as Santa Claus may be traced through religious, mythological, and cultural portrayals from the fourth century A.D. to the present. PURPOSE STATEMENT Through extensive research and quoted material, this paper will display how the legend of Santa Claus has grown and developed through history to become a modern day icon of the Christmas holiday season. INTRODUCTION Carols, snow

roles of women through out history

1087 words - 5 pages their children, put a hot meal on the table, and keep the house and slaves in order. As the 1900s came through the role of women and their rights started to change. Women started to go to school, even college. School was usually only for the wealthy though. In 1904, Helen Keller, who was born blind and deaf graduated from college. It was a sign to all women that no matter what the circumstances nothing can hold you back. In nineteen twenty the

An Analysis of Marketing

2787 words - 11 pages An Analysis of Marketing As defined by Kotler and Armstrong (1994) marketing is “a social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others”. Marketing is an extensive topic. Primarily when we consider what is marketing we think about the advertising, publicity and selling of a product or service. In actual fact the prime concern of

Marketing analysis of legend

1870 words - 7 pages in consumer notebook market. Due to accurate analysis of customer behavours and deeply research on segment, Legend Group Limited launches the new successful consumer notebook computer firstly in China. Its marketing strategy plays an important role on the successful product. So, effective marketing management on a product is essential to a company.BibliographyHill, N. 1994, Marketing, 2nd Edition, Busines Education Publishers Limited

Analysis of Hamlet’s Behavior through Minor Characters

1613 words - 7 pages decisions that she has made after the death of the king. One last emotion that Hamlet eventually loses is love, or infatuation. This is shown through Hamlet’s behavior towards Ophelia, the woman he was so infatuated with, but later wanted nothing to do with, as he is at the peak of his obsession. All of these changes in Hamlet’s emotions are important throughout the text as a whole, but can be difficult to grasp. But, through the analysis of minor

Analysis of Slasher Films Through Scream

1327 words - 6 pages Film is an important part of American culture. Movies provide us with various kinds of entertainment due to a wide array of genres. A “slasher” film, as defined by Carol Clover (author of the horror film analysis Men, Women and Chainsaws) are “the immensely generative story of a psychokiller who slashes to death a string of mostly female victims, one by one until he is subdued or killed, usually by the one girl who has survived”. One of the most

The Transcendence of Cultural Barriers Through The History of Sports

1724 words - 7 pages than serving as entertainment or recreation. Some people argue the notion of cultural imperialism over cultural transcendence in relation to the history of sports. I will begin by discussing the history of sports and how cultural transcendence through the use of sports developed over time. The root of sports trace back to the dawn of humanity through archaeological and ethnographic evidence such as cave paintings and the accounts of early

Analysis of Groupon Marketing Strategy

1569 words - 6 pages advertisement can capture the attention of users and if the advertisement content is so attractive, the users will further process to Groupon to look at the deals. d) Enlarging new customers: A research on the consumer purchase behavior is an estantial needs. The analysis data will provide more information on who, how, and why to buy, and also understanding the competotors marketing strategic plan. Secondly, by analyzes majority subscribers age

Marketing Analysis of Blizzard Entertainment

826 words - 3 pages Warcraft I, and quickly became popular. After the success of Warcraft I, the company launched Diablo I during the 1998 to 2000, this created the new generation of the third person role-play games, which has copied by other companies in the last ten years.Secondly, after the Blizzard's big success of the Diablo and Warcraft, the company still wanted innovating its products and services through analyzing gamers' information, the survey questions were

The History of Mexican-Americans Explored Through Film

986 words - 4 pages The History of Mexican-Americans Explored Through Film The hardships that Mexican-Americans have faced started well before Reies Lopez Tijierina and Corky Gonzalaz led the Chicano movement in the sixties, and well before the Coronado Bridge was built in San Diego. It started with the Treaty of Guadeloupe Hilago. The treaty signed in 1848 by the United States and Mexico established new boarders between the two countries. This treaty forever

Similar Essays

Analise E.On Uk, Through Studying Industry Dynamics And Porter's 5 Forces. Identify Competitiveness Of The Key Marketing Features In The Company, Through Studying Product Life Cycle And Innovation

2297 words - 9 pages strengthen its weaknesses and benefit from the opportunities that may open up. To analyze and discuss the strategic issues, using industry dynamics and Porter’s five forces, and then using Product Life Cycle and Innovation to identify the key marketing features and reflect on them in relationship to a company, consider one of UK’s leading energy companies, E.ON UK.‘Porter argues that the nature and degree of competition in an

Through The Case Study Of Kiwi Insurance To Clarify The Importance Of Relationship Marketing For An Organisation

1869 words - 7 pages through the negative W-O-M. Meanwhile service companies should choose the suitable employee to monitor the site thus to limit the negative W-O-M extend wider and wider. In short, "word-of-mouth communication can be seen as an important relationship-marketing outcome aimed at replacing lost customers." (Oliver 1997 p423)Experience on a complaint siteI have not experienced to post my dissatisfaction experience on the complaint site before. I am very

Dancing Through The History Of Ballet

1336 words - 6 pages From Giselle to The Nutcracker, ballet is a romantic language, told not through the mouth, but the body. It features a rich, history, notable performances, and specific techniques. Ballet originated in the courts of Italy in the Renaissance period. Rich nobility, royal families, and other well-to-do citizens were generally the only ones who would put on these early ballets. Ballets started out as entertainment for banquets. However, dancing was

The Evolution Of Music Through History

2419 words - 10 pages Prehistoric Music categorizes all music that was created in the preliterate age (a period before any cultures had created a system to read and write.) Because it’s occurrence was prior to recorded history, the origin of music is still unknown; however, some believe that it’s creation was stemmed through the occurrence of natural sounds and rhythms. Humans may have learned to incorporate these natural sounds into their music by using patterns