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Analysis Of Nike

3449 words - 14 pages

Analysis of Nike

Basketball players “wanna be like Mike”, but shoe companies “wanna be
like NIKE.” NIKE is the worlds #1 company and controls more than 40%
of the US athletic shoe market. The company designs and sells shoes
for just about every sport, including baseball, volleyball,
cheerleading, and wrestling. NIKE also sells Cole Haan dress and
casual shoes and a line of athletic wear and equipment, such as hockey
sticks, skates, and timepieces. In addition, it operates NIKETOWN shoe
and sportswear stores and is opening JORDAN in store outlets in
suburban markets. NIKE sells its product to about 19,000 US
accountants, in about 140 other countries, and online. Chairman, CEO,
and co-founder Phil Knight owns. Nike Co. is very interesting, as well
is a popular brand.

Nike, pronounced NI-KEY, is the winged goddess of victory according to
Greek mythology. She sat at the side of Zeus, the ruler of the
Olympian pantheon, in Olympia. A mystical presence, symbolizing
victorious encounters, NIKE presided over history’s earliest
battlefields. A Greek would say, “When we go to battle, and win, we
say it is NIKE.” Synonymous with honored conquest; NIKE is the
twentieth century footwear that lifts the world’s greatest athletes to
new levels of mastery and achievement. The NIKE “swoosh” embodies the
spirit of the winged goddess who inspired the most courageous and
chivalrous warriors at the dawn of civilization. Among artistic
representations of Nike are the sculpture by Paeonius (c. 424 BC) and
the “Nike of Samothrace.” Rhodians probably erected the latter,
discovered on Samothrace in 1863 and now in the Louvre Museum, Paris,
about 203 BC to commemorate a sea battle. Excavations have shown that
the sculpture was placed alighting on a flagship, which was set in the
ground in such a way that it appeared to float.

If you were to break the word NIKE down, you would get Ni-key. The
pronunciation for Nike is ‘nI-kE. Its function is noun, and its
etymology is Greek NiKE. If you defined the word NIKE, you would find
out that it means the Greek goddess of victory.

Another meaning and definition of a word is SWOOSHING. Main entry:
Swoosh, function is noun, and it is an act or instance of swooshing.

The origin of the swoosh dates back as far as 1971. Phil Knight was
supplementing his modest income from Blue Ribbon Sports Inc. by
teaching an accountant class at Portland State University. There he
met Carolyn Davidson, a graphic design student, who was working on a
multi-perspective drawing assignment in the hallway. He offered her a
couple of bucks per hour if she would do some design work for his
small company.

This all happened because “Representatives from Japan were coming for
a presentation and Phil wanted some charts and graphs to show them”
according to Davidson. Apparently this wasn’t the last time Phil had
asked Carolyn Davidson to create a design for him and Blue ribbon
Sports. According to Davidson...

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