When I just started researching for this paper, I had difficulties on finding the song that arouses my interest, so I decided to go to Billboard to look for an interesting song. As I went down the list of Hot 100 on Billboard, a song with the title “Royals” by a 17 year-old New Zealand singer caught up my attention. The song is currently No.3 on the chart, but it was the No.1 song last week and it stayed as the most popular song for several weeks after being on the chart for 22 weeks. What makes this song so popular? What story or moral is this song trying to tell its listeners? With these question bear in mind, I decided to take a deeper insight into this song “Royals”.
In order to be the No.1 track on Billboard, the song has to have an enormous number of fans. I went on YouTube to search for videos of this song and found that the music video of the song has 109,358,858 views, enough to make the video a “Most Popular” on the front page of YouTube. In addition, even a lyrics video of the song has 7,546,883 views. I took a look on the lyrics of the video and realized that the high popularity lies in the message in the song. Below is an excerpt of the lyrics:
“I've never seen a diamond in the flesh.
I cut my teeth on wedding rings in the movies.
And I'm not proud of my address,
In a torn-up town, no postcode envy
But every song's like gold teeth, grey goose, trippin' in the bathroom
Blood stains, ball gowns, trashin' the hotel room,
We don't care, we're driving Cadillacs in our dreams.
But everybody's like Cristal*, Maybach, diamonds on your timepiece.
Jet planes, islands, tigers on a gold leash.
We don't care, we aren't caught up in your love affair.
And we'll never be royals . It don't run in our blood,
That kind of luxe just ain't for us. We crave a different kind of buzz.”
As reflected from the lyrics, the message in the song is about her stand against the norm of promoting consumerisms in the music industry. Consumerism is defined by Dalton Conley in “You May Ask Yourself” as “the belief that happiness and fulfillment can be achieved through...