In “Reading in a Whole New Way,” Kevin Kelly points out that digital screen illuminate our lives. He emphasizes that digital screens have changed the way that we look at the world. Kelly is trying to persuade his audience that in today’s society we rely heavily on new technology to further enhance our reading skills. He outlines how the act of reading has changed. Kelly’s rhetorical choices help him persuade the audience that digital screens are becoming something people depend on. The act of reading has changed; people tend to read more due to the advances of technology.
“Reading in a Whole New Way” was published in August 2010 in Smithsonian magazine. This issue focused on what will happen in the next forty years; this allowed Kelly to give his knowledge on how technology is and will change. Around this time, Kelly may have been influenced by the releases of the new technology. We were introduced to the Xbox Kinect, which is a game console that is based off motion control. This device can track the movements and voices of players. Apple also released a new tablet in 2010 which was the iPad. This sold over three hundred thousand units the first day. The releasing of these new digital screens impacted how we do things today.
Kelly shows ethos by establishing expertise and reputation. He is trying to get his point across to teens and adults. By addressing this certain age group, Kelly shows that these are the people who uses more of the digital screens and who reads often. Kelly proves to the reader that due to digital screens, reading alone has increased tremendously. He is the founding executive editor of Wired magazine. Which Kelly was awarded the National Magazine Award for General Excellence. He founded Walking Journal in 1981. Kelly also found the WELL online community with Stewart Brand. Kelly writings have appeared in The New York Times, The Economist, Time, Harper’s Magazine, Veneer Magazine, GQ, and Esquire. Kelly is the author of New Rules for the New Economy, and What Technology Wants. By being acknowledged in these reliable magazines, it shows that Kelly is not just a random writer. His books show that his reputation is at a point that we can trust what he says. This helps Kelly persuade the audience that he is credible enough.
Another form of ethnical appeal Kelly uses is similarity or showing the reader how something is related. “The most physically active we may get while reading a book is to flip the pages or dog-ear a corner. But screens engage our bodies.” When he refers to “our” or “we” this allows the readers to know the he and the audience is impacted by this change. By using “we” and “our,” it allows the audience to know that not only are we being affected by this but also Kelly himself is being affected by this. This persuades the reader because it shows that he is reliable and that he is dealing with this same situation.
Kelly furthermore interacts with his audience using an emotional appeal. He brings out a...