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Analysis Of The Cadbury Business

7524 words - 30 pages

Analysis of the Cadbury Business

The person, who created the Cadbury business, is John Cadbury in 1824.
The business started as a shop in a fashionable place in Birmingham.
It sold things such as tea and coffee, mustard and a new sideline -
cocoa and drinking chocolate, which John Cadbury prepared himself
using a mortar and pestle. In 1847 the Cadbury business became a
partnership. This is because John Cadbury took his brother, which also
made it a family business. The business was now known as The Cadbury
Brothers. A factory in Birmingham was rented, to produce their
products. In 1854 the company received its first Royal Warrant as
'manufacturers of cocoa and chocolate to Queen Victoria'. In 1856 John
Cadbury's son Richard joined the company, followed in 1861 Richard and
George became the second Cadbury brothers to run the business when
their father retired due to failing health.

The first Cadbury factory was built in the country; it was built in
the green fields of Kings Norton, outside the city of Birmingham,
between 1899.

This place was named "Bournville", which was named by George Cadbury
where he built the factory. This took place because George Cadbury had
an image, with a saying,

"If the country is a good place to live in, why not work in it?"

So he took his workers to live and work in (the country) Bournville.
Further on the years Cadbury invited new recipes, so new chocolate
were been created, for instance in 1915 Cadbury's Milk Tray, in 1920,
Cadbury's Flake, in 1938 Roses were created.

In 1969 Cadbury and Schweppes that is a beverage business merged
together as a business. This business grew worldwide over centuries,
it manufactured, marketed and distributed products in over 200
countries and new chocolates and drinks were been created. While
confectionery and soft drinks remained the core of the business, the
group also expanded into related food categories such as hot beverages
and biscuits and also into health and hygiene

The main activities of Cadbury after it merged with Schweppes are to
produces confectionery such as crunchie, twirl, roses, mini egg, whole
nut, Cadbury's Milk Tray and beverages such as Dr Pepper and Seven up.
Cadbury and Schweppes have 180 brands.

Now these days Cadbury and Schweppes the business is functional it is
owned by many shareholders (some of whom are members of staff). The
company employs around 38,000 people worldwide but in Britain 12,000
employees. The company owns 7,500 vehicles that are used for the
business (delivery) in Britain. In Britain there are 17 Cadbury and
Schweppes sites.

Ownership

Cadbury is a public limited company. It has the opportunity to become
larger than the other forms of private business organisation. It is
allowed to raise capital through the medium of the Stock Exchange,
which quotes their share prices, and this creates a fullness of
financial possibilities. The initials "PLC" (or plc) appear after the
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