Analysis Of The Guinness Advertising

1641 words - 7 pages

Analysis of The Guinness Advertising

Praised by the media industry, described as "the most beautiful and
powerful piece of film on our screens," and voted greatest television
advert of all time. The Guinness advert achieved this kind of status
soon after it hit our screens in 2000.

Guinness ads, clever and flashy as they usually are have out done
themselves again with this incredible piece of footage. Its
provocative speech, together with the carefully designed filming
techniques compels the audience from beginning to end.

It opens with a close up of a man's face. For nine long seconds, all
you can do is look at him, gaze into his eyes and wonder why he's just
standing there, what he's going to do, and why he doesn't speak. This
draws you in, you sit, captivated as the wind ruffles his toilet
brush-like hair. Then, from the silence come the words "he waits."

You don't know how long he's been waiting for, or indeed, why he's
waiting at all, but you guess he's been there a long time. Three more
men appear, each clasping a board, and the newly formed group of
surfers run flat out towards the crashing waves of the forbidding
ocean. "Tick followed tock followed tick." This further emphasises the
fact that he's waiting, and extends the time that you think he's been
waiting for, weeks, months, years we don't know. A faint pounding
grows steadily louder at this point, as the situation becomes more
desperate; I think this is supposed to symbolize the surfer's

Next is the battle with the wave, several very muscular, white horses
are introduced, this makes you even more aware of the very real danger
which the surfers are facing, and makes them seem totally
insignificant when compared to the shear size of the waves, and the
beauty and strength of the horses.

There is a vital shot when it seems that our man will not be able to
get into position. The designers have chosen to do a close up of his
face at this point to show his panic stricken expression, he's
fighting in mortal combat against the elements, and at this point he
becomes very aware of it, as do you. Ahab says: "I don't care who you
are, here's to your dream!" Making the point that this is the surfer's
greatest ambition, this is their moment. It's also encouraging you to
be the best that you can be, it doesn't matter who you are, or what
your past is, you go and there and do it. Make your dreams come true!

There are some point of view shots of the waves and horses; this makes
you able to relate to what the surfers are thinking at the time, and
it makes you feel like you're there with them, it's also quite
frightening in a way because all you can see is this confused scene
with a lot of dangerous horses and waves coming towards you. "The old
sailors return to the bar, here's to you Ahab." This made me think...

Find Another Essay On Analysis of The Guinness Advertising

The Effects of Advertising Essay

1050 words - 4 pages The Effects of Advertising To advertise is to ‘make generally or public known, to praise publicity in order to encourage to buy or use something, to ask or offer by public notice.’ Advertising persuades, informs, competes and, indeed, entertains. The word ‘advertise’ comes from the French word ‘avertir’ which means ‘to warn’. Many years ago, chemists, barbers, prostitutes, etc would have relied on advertising

The Changes of Advertising Essay

1339 words - 6 pages to fast forward through all of the commercials and skip the advertisement. Well, there is such a thing, being able to record shows and movies on television and allows us to skip all the commercials. But with this new system of recording shows and skipping the advertisements, how to companies make sure that people see there ads? In this essay, I will explore how companies have had to adapt to new forms of advertising and how they get there

The Nature of Advertising

2204 words - 9 pages because it generates jobs, raises awareness for social causes, and leaves us to make a final informative and valued choice. A a multi-billion dollar enterprise and engine for economic growth, advertising drives the economy by generating high income for businesses and creating more job opportunities for 18.2 million of the 126.7 million careers across America (WFA, 2008). The key factor in a free market economy is that adverts produce demand in people

The Influence of Advertising

999 words - 4 pages through emotion and providing a solution, however, the main impact is through a technique called “referencing”. When trying to sell a product or service, advertisements will often include actors that display the same feeling about an item or service that they wish the audience to feel or they will associate the product to a feeling. The managing director of BrainJuicer Labs, a service in the field of advertising and marketing, Orlando Wood, stated

The Popularity of Advertising

2183 words - 9 pages The Popularity of Advertising Advertising is increasing so quickly that it has become unavoidable. Where-ever you go, you can find advertising. For example, it can be found on Trains, Buses, Buildings, Newspapers, Television and even on the side of Football pitches. Advertising also uses a lot of methods, such as Celebrity endorsement, Exotic places, Humour, Catchy slogans and Sex. Advertising has to be strictly

The Techniques of Advertising

1425 words - 6 pages The Techniques of Advertising Advertisings are created to make us buy things. All the companies want to sell their products, because they want to make profit. When a company knows that a product that it manufactures is not very good they do not share that with their customers. On the contrary, they make a very impressive advertising for the product, because all they want is to sell it. Everyone knows that advertising a product is not really

Advertising Campaign Analysis of Absolut Vodka

4537 words - 18 pages sophisticated, witty and imaginative as they communicate the brand's values (A Visual Analysis of the Absolut Vodka Advertising Campaign). Since the launch of advertisement campaign, about 1,500 Absolut ads were created. This absolutely innovative advertising helps to create brand recognition and brand awareness among consumers and impact greatly on differentiating product specially when competing in product categories which do not provide

Semiotic Analysis of a Advertising Image

1459 words - 6 pages For my semiotic analysis I chose to talk about a commercial for ‘Be delicious’ from Donna Karan New York to demonstrate how advertising generates its meanings, construct the image and behaviors ideology in order to attract customers. ‘Semiology provides the analyst with a conceptual toolkit for approaching sign systems systematically in order to discover how they produce meaning’ (Bawer et. all, 2000: 227). Advertising is one of the

Political Advertising in Nazi Germany & The Analysis of Triumph des Willens (Triumph of the Will)

990 words - 4 pages Advertising has been one of the essentials of politics for decades. Throughout history, politicians have held a vital position in the society. However that does not prevent them from acting as salesmen when it comes to the elections and their popularity among society, or in other words “potential voters”. As Ted Brader claims in his article Striking a Responsive Chord: How Political Ads Moticate and Persuade Voters by Appealing to

Analysis of the Documentary: Killing Us Softly 4 and the Role of Women in Advertising

596 words - 3 pages Kilbourne didn't mention the concept of Retro-Sexism and Uber Ironic Advertising. Many advertisement companies today use these themes in their advertisements. Retro-sexism is composed of current attitudes and behaviors that mimic or glorify sexist positions of the past. Most advertisements use irony and comedy to attract customers to their product and to dismiss the sexual objectification that occurs in the commercials. As a result many individuals

Advertising: The Art of Persuasion

1788 words - 8 pages Throughout time, companies, websites, and businesses have been using many different strategies of advertising to spread their popularity. Advertising has been around for many years with no intentions of going away. Since the 1600s, advertising has become the foundation of a successful business and have improved techniques by finding new means of advertisement in order to promote products. Although advertising can be both positive and negative at

Similar Essays

Analysis Of The Use Of Music In Advertising

3252 words - 13 pages purchase and in advertising (Bruner 1990). In this essay we will explore the role of music in advertising.AdvertisingSeidman (1981) reviewed the contributions of music to media productions (movies and educational films), concluding that cognitive and affective comprehension of stimuli can be influenced. Music is a complex chemistry of controllable elements (Bruner, 1990). Unfortunately, no definitive taxonomy of music elements has been developed

This Essay Is Concerned About The The Features Of Advertising Language And Analysis Of Advertising English Through Classification

4979 words - 20 pages The Features of Advertising Language AndAnalysis of Advertising English Through ClassificationI. An introduction to Advertising1. Definition:American Marketing Association (AMA) defines advertising as "the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media." Today, with the development of the technology and the diversity of

The Techniques Of Advertising Essay

703 words - 3 pages The Techniques of Advertising Advertising There are obviously a lot of techniques used for adverting such as getting the attention of the reader or viewer. Advertising has been used for decades; however different techniques are slowly being introduced. As example of this would be that in the 60's, companies had a low budget to advertise, whereas now a days they have multi-million pound budgets to advertise their

The Evolution Of Advertising Essay

1078 words - 4 pages THE EVOLUTION OF ADVERTISING Advertisements are a huge part of our everyday lives. We see different types of ads everywhere we look; while watching television, listening to the radio, riding on the bus and even walking around your school campus. It seems like the whole world is being flooded by advertisements. Advertising techniques have changed and along with it, the impact they have on each individual’s mind. While there are some