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Analysis Of The Upscale/Fine Dining Sector In The Restaurant Industry

6960 words - 28 pages

Johnson & Wales University ScholarsArchive@JWU
MBA Student Scholarship The Alan Shawn Feinstein Graduate School
5-3-2012
Analysis of the Upscale/Fine Dining Sector in the Restaurant Industry Volha Ban Johnson & Wales University - Providence, vab028@jwu.edu
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1
Analysis of the Upscale
An industry Analysis Submitted in Partial Fulfillment of the Requirements for the MBA Degree
Faculty Advisor, Martin Sivula, Ph.D.
Feinstein Graduate School
Analysis of the Upscale/Fine Dining Sector in the Restaurant Industry
An industry Analysis Submitted in Partial Fulfillment of the Requirements for the MBA Degree
Course: MGMT 6800 Instructor, Paul C. Boyd Ph.D.
Faculty Advisor, Martin Sivula, Ph.D.
Volha Ban
May 3, 2012
in the Restaurant Industry

INDUSTRY ANALYSIS i
Executive Summary
Upscale segment of the restaurant industry makes up approximately 10% of total U.S.
restaurant sales (Trends in Fine Dining, 2011a). Severe impact of the economic downturn on the
fine-dining segment demonstrated the 13% decline in customer visits in 2009 what triggered
steep decline in sales.
In 2011 industry experienced positive tendency and renewed interest to high-profile
steakhouse chains and upscale seafood restaurants. As National Restaurant News stated "…fine-
dining restaurants will remain popular as long as they continue to offer individuality, food
quality and more casual setting …"(Trends in Fine Dining, 2011a). Trend of casualization in
fine dining led to the implementing of two different concepts within one establishment: casual
bar area with small-plate offerings and formal dining space for the whole experience.
Ruth's Hospitality Group, Inc. (Ruth's) is one of the leading companies in the segment
that demonstrated positive trend in revenue within five years (2007- $319.17M, 2008 -
$393.65M, 2009 - $344.63M, 2010 - $357.63M, 2011 - $369.57M) (Ruth's Hospitality Group,
Inc., 2012a). Balance sheet of the company confirms Ruth's capability of paying its bills and
investing in the future growth.
Dealing with economical factors, change in customer preferences and strong competition
Ruth's proved the strength of the company with overall success....

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