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Analysis Of The Use Of Film Trailers And Film Posters

1803 words - 7 pages

Analysis of the Use of Film Trailers and Film Posters

Film posters come in a wide variety of shapes, sizes and colours. Some
have appealing pictures on that target a particular age group, some
are for a general audience, but they all use the same things on the
poster. Anchorage, Alliteration and Eye catching devices. You can find
them at a wide range of places, like at the cinema inside and out, or
on big billboards, or even in town. But they all have one target in
mind, to make you spend your money to see that movie. I shall be
looking at what makes a film poster a good film poster. And then I
will give an example of a good film poster with all the things I
describe.

To begin with I am going to be looking at the general make up and the
ingredients of most film posters. Normally on a film poster it has one
main picture, of the main actor/actress or a scene from the movie
itself, taking up the whole page. Then using anchorage on top of the
picture at the very top, it will probably have reviews from film
critics and other famous, and respected organizations such as
newspapers and TV stations such as the BBC. These reviews will be only
one sentence so that they can fit at least three or four on to the
poster. This will take up about the quarter of the poster. The review
that praises the film the most will probably be in really big, bold
lettering, so that it can attract a passer-by to make them believe
this film is really good. Underneath the reviews will be a quote. The
quote won't be very big but it will be big enough to be viewed from a
small distance. The quote could contain alliteration and be in a
stylish font to also attract the viewer's eye. If it doesn't have a
quote it might have a couple of snap shots from the movie, containing
a wide range of pictures from a picture of people fighting or a
romantic scene. It's normally what's appropriate for the movie and the
age group of people it is targeting.

Underneath that it will have the transference of values of one or two
main actors/actresses names in big lettering so that the viewer can
see it has someone who is really good and is really popular and think
if it has him/her in the movie it will be good. Then it will have the
name of the movie in big, dark lettering on a light background so that
every letter is viewable without anyone squinting and so that they
don't make a mistake of the name of the movie so that the viewer will
hopefully give word to mouth advertisements. Then will come the
credits, which nobody really notices but it has all the compulsory
things like copyright and the mention of people who worked on or in
the movie. At the very bottom will say the date it will be released or
coming soon.

Sometimes it might have a competition or a prize giveaway located
somewhere to attract people even more. The...

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