Analysis of Two Advertisements
I will be analysing two advertisements, stating how effective they are
likely to be in achieving their purpose and in selling as a cruise
holiday. In my analysis I will include a list of persuasive techniques
used in these advertisements.
Undoubtedly, the purpose of an advertisement is a strong appeal to the
readers. The purpose of the first advertisement; Ciudadela, Menorca,
is to persuade the audience to try this holiday. It strongly
reinforces the held views through the content of the text and captures
the interest of the audiences through an eye-catching picture. When
the reader first looks at the advertisement, it makes him or her feel
how cool and refreshing this place can be in spite of the hot weather.
The second advertisement for a holiday to Florence and Pisa, Italy,
shows a similar purpose to readers. It contains a piece of extended
texts, which actually interests them (readers) to learn more about the
place. Besides, this advertisement consists of a big illustration of a
statue, sculpture made of stone that indicates warmth and how welcomed
the reader will be to this place through its soft colours. Similarly,
the purpose of this advertisement is also to persuade the target
audiences to buy this holiday.
The intended audiences for Italy are particularly the people who like
to travel to a place of culture with lots of old museums as well as
people who are inspired by Michelangelo's art. The illustration on the
bottom left of the advertisement describes how romantic this place
could be and therefore newly wedded couples can enjoy their honeymoon.
Scenery lovers may also be delighted to come to this place and
treasure the beautiful scenic view in their cameras. As the layout
suggests a luxury look, this advertisement also appeals to people who
enjoy luxury holidays.
Target audiences for Ciudadela, Menorca are intended to be open-minded
people with a sense of adventure who enjoy traveling to place filled
with adventure. People who are interested in rope climbing, whether
they are professionals or beginners, this place has lessons for
climbing fans. This place is filled with beaches. Therefore people who
like tanning and sun-bathing will love it.
Neither of the advertisements contain anything in particular which may
interest a child or teenager, the target audiences are mostly focused
on young adults and adults. As both the holidays are on cruise, this
really intends to attract people who are eager to spend their capital
openly. People who like to collect souveniors from different places
are also targeted.
Both the advertisements contain an interesting form of language. The
text contains many positive descriptive words that sound wonderful.
For example for Menorca, in the highlights it tells us that it took 50