Analysis Of Two Advertisements

909 words - 4 pages

I will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys of living. It strongly reinforces the views through the content of the text and captures the interest of the audiences through multiple eye-catching pictures. When the reader first looks at the advertisement, it makes him or her feel how entertained and amusing this place can be in spite of the all the studying. The second advertisement for a senior community shows a similar purpose to readers. It contains pictures and texts, which actually interests the reader to learn more about the place. While The Grove ad emphasizes the amenities, directed towards young adults, the Hillcrest Manor focuses on the low cost of the apartment; in each case the advertisement will attract a particular sort of tenant. My question is how effective are these advertisements? Although, the advertisements are directed at different age groups, the way the advertisement industry creates the ads by specifically placing objects within the ad, each having a purpose. Focuses its main on the goal attempting to create and attract consumers.
The Grove attempts to relate to their target audience by appealing to the fun youthful side in all of us. In their ad they target the desires and beliefs and values of every American college age young adult and the child within all of us by using the images of playing games or hanging out poolside, and the memories it brings with it. In this advertisement for the apartments, students are seen as having fun while also getting required studies done. This advertisement for The Grove is trying to evoke emotions and to link those emotions to their product. One look at this ad and immediately the “awww….” Factor is engaged. They do a very good job linking their product to good times and the first feelings associated with this first time of living away from home that brings out the independence in all young adults. When you look at the ad even closer you see the colors at the bottom, drawing your eye in at the logo of The
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Grove. In the background, bringing about the warm feelings is bland pastel colors of keeping your eye focused on the fun pictures. The greatest eye-catcher within this as is the “unlimited fun limited vacancies” ("Lubbock Apartments" 85) text across the top is used in a large, bold red...

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