Research Proposal : Should Purchasing Skin Care Products By Men Affects Their Self Esteem Or The Need Of Personal Hygiene

1498 words - 6 pages

CHAPTER 1THE PROBLEM AND ITS BACKGROUNDIntroductionSkin care products refer to all products used for cleansing, massaging, moisturizing, etc. of the skin especially the face or hands. The aim of such products is to maintain the body in good condition and protect it from the harmful effects of the environment. Skin care products also fall into the general category of cosmetics. Skin care products include cleanness facial masks, toners, moisturizers, sunscreen, tanning and sets lotions, skin lightness, serums and exfoliants.In our country, skin care products is one of needs both men and women because of the technology, science, economy and education. Men and women have their better understanding of different life styles. Because of the survey about purchasing power of a consumer and what is trend in the market. People become more conscious about proper hygiene and beauty. It also affects the rapid growth in beauty care industry, especially in this decade. There's a lot of company want to produce skin care products, even there is intensive competition in skin care or beauty care product in the market, but still most of them wants to invest in the market in order to respond for the high demand of skin care products available in the market.Most of people would like to be beautiful, healthy and good looking. The global world we are living in sets stereotypes that become models. Models are presented widespread all around us in daily life such as on television, commercials, magazines, billboard and also in the fashion shows. There is a normal fact that must people want to look like models. Men and women are alike, a smooth and light skin with an ideal body shape for a wonderful life.The desire and trends are growing for the beauty care market; beauty care products imply psychologically that customers are taking care of their hygiene, beauty and healthiness by using some products items.The beauty industry in women has been obviously growing since long times ago whereas the men's market have just become blooming in men aspects lately. Currently men are more conscious of their body particularly in their healthiness and youthfulness. And because of fashion magazines, men emphasize their point of view against their appearance.Men are more pay attention to support patterns of beauty and more sensitive to the product alternatives, like many products are launched to the market to convince customers to believe that their product can improve their appearance.Skin personal care increased in value by 4 percent in 2012, on the back of more favorable economic conditions. Filipino male consumers continued to spend on skin and personal care products not just to maintain good hygiene, but to improve their physical appearance.Conceptual FrameworkMen consumers of skin care product in Barangay Calendola and San Vicente San Pedro, LagunaSkin Care ProductsThere is significant difference between the effects of purchasing skin care product by men to their self-esteem and the...

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