This website uses cookies to ensure you have the best experience. Learn more

Analysis: The Effect Of Brand Image On Overall Satisfaction And Loyalty Intention In The Context Of Color Cosmetic

1803 words - 7 pages

In your opinion, which one of the two models, cognitive and behavioural, is the best approach to understand consumer behaviour? Give reasons and support it with proper references and examples.Cognitive model and behavioural model are two of the most common approaches that have been using by the marketers to understand consumer behaviour. Both approaches have their own supporters who are the theorists or marketers. However, there has been an argument that about which model describes the consumer behaviour the best existed in markets for decades."Consumer behavior is widely understood as a problem-solving and decision-making sequence, the outcome of which is determined by the buyer's goal-directed processing of information." (Foxall 1992, p384). Cognitive model describes the consumers go through a few processes that consist of a few steps to achieve their purchase decisions among some alternatives. It is the most common and well known school of thought. Although cognitive model sounds make sense and persuasive, it does not really has empirical facts to prove that it really works in all the real market. In other words, although this purchase model has explanatory power, it does not have predictive power. It is hard to predict the consumers purchase decision since everyone has their own reasons to purchase. For example, some people buy a vase for decoration and some people buy it for putting flower. This is the often model that has been use to fill in the blank of marketer's mind. This school of thought emphasize on the reasons of purchase decision is made. According to cognitive model, the advertisement of the product must be factual since the consumers will spend time and effort to do some survey, research or analysis about the product. However, cognitive model do exist in the real market world in some buying situations.Behaviourism is the alternative model of cognitive model. It tries to explain purchasing as a learning process. Instead of discussing what cause the purchase decision to be made, behaviourism emphasizes on what will happen. "The behavior setting is defined as the social and physical environment in which the consumer is exposed to stimuli signalling a choice situation."(Foxall, Castro, James & Schrezenmaier 2006, p.59). When consumers are exposed to stimuli, they will make their purchase decisions and learn it as a historical experience and might make this as a habitual purchase. There are two major part of behaviourism which is classical conditioning and operant conditioning. Classical conditioning is known as passive learning. The consumers learnt a habit unintentionally. Ivan Pavlov struck a bell every time he fed his dog, this cause his dog associate the bell sounds with meals unintentionally and after a few more times of this action, the dog will start drooling right after it heard the bell sound because it made the dog think of foods (Fredholm 2001).Another major part of behavioural model is operant conditioning. It is...

Find Another Essay On Analysis: The Effect of Brand Image on Overall Satisfaction and Loyalty Intention in the Context of Color Cosmetic

The effect of body language and color

838 words - 4 pages Room is a look into the life of a woman during The Great Depression; a time which many of his works come from. Never knowing his true meaning or inspiration, you can conclude that Hopper has done his best to create setting that conjures up feelings of sadness in his audience. A reflection of the woman being depicted. If what he was trying to deliver to a person, looking at this painting, was a feeling of loneliness and despair, that message was surely received through his interpretation of the sad woman, sitting on the bed and also through his use of color and light.

The Effect of Relational Benefits on Perceived Value in Relation to Customer Loyalty

1233 words - 5 pages ARSLAN ASHRAF Roll No.11-035 The effect of relational benefits on perceived value in relation to customer loyalty Literature review Relational benefits Relationship marketing, which emphases on approaches to Building, evolving and keeping a successful relational Exchange (Gro¨ nroos, et al., 1994), is changing marketing orientation from attracting short-term, discrete transactions to retaining long-lasting, close customer relationships

The intention and effect of McCabe's sense of narrative and story in his novel "The Butcher Boy"

2466 words - 10 pages OutlineIn this paper I will attempt to outline the intention and effect of the narrative style of McCabe in his novel 'The Butcher Boy' through his use of language, time and place and the distortions these go through as they are filtered through the mind.IntroductionThe contemporary Irish novel occupies a space that is similar to that which one of our leading postcolonial critics, Homi Bhabha, identifies as the 'in-between' space or 'time lag

The Effect of the Social Context of Scientific Work on the Methods and Findings of Science

930 words - 4 pages The Effect of the Social Context of Scientific Work on the Methods and Findings of Science The world society is in a constant state of fluidity regarding everything from social customs and slang to technology and inventions. With even more abundance, scientific understanding and questioning evolve as time progresses. As the human race changes and grows, scientific knowledge of the world and universe must expand to


1362 words - 6 pages . Figure 22: Results of Reliability Analysis of Brand Loyalty for Starbucks 5) Testing Hypothesis As we have stated in previous sections, the two brands have been selected in research. For better assessment the scale of sensory branding and the scale of brand loyalty were evaluated separately. For all analysis testing hypothesis was based on this single dimension. For testing hypothesis, the avarege of variables of two brands

The Effect Of Limited And Extensive Options On Motivation, Satisfaction And Choice

2074 words - 8 pages example is to create a survey involving various brands of mobile phones or other products, therefore not creating a brand based bias.In conclusion, this study revealed that unlike traditional views on choice, having limited choice compared to extensive choice led to a higher level of satisfaction and ease of choice, but also an equal level of motivation in relation to the Nokia mobile phones. The findings support the hypothesis's that

Race and the Census: Effect on the Social Context of Cultural and Social Identity

2049 words - 8 pages The focus of this research study is to explore the construct of race in the census survey and the effect that it has on the social context of both cultural and social identity. These changes are based on the evolving landscape of the population as it pertains to the characteristics of its people. The Census was first administered in the 1790 and would take place every ten years . Its main purpose was to better respond to the needs of its

The Effect Of Color On Wild Brassica Plants

761 words - 3 pages The Effect of Colored Covering on the Growth of Wild Brassica Plants The purpose of this project was to determine if different colored lighting had an effect on the growth of the wild type of Rapid-cycling Brassica plant. Rapid-cycling plants were used in this study because their lifespan is relatively short. These plants can complete their entire life cycle from seed to seed in 35 days (Morgan and Carter, 1999). This enabled a finding to the

Brand Loyalty and the factors affecting it

1954 words - 8 pages andto some extent these usages are influenced by members of the family. Moreover, research evidence suggest that a great deal of brand loyalty develops quite early in context of family life. (Schiffan & Kanuk, 1997,p.223).The abovementioned factors are not the exhaustive list of factors influencing brand loyalty. Some other factors like price, brand names, time, and first entrants etc. also carry an influence on brand loyalty and needs to

The Intention of Staging Reunion Scenes in Drama and Literature

1430 words - 6 pages opportunity and stages the reunion with all eyes on the moment: “Mr. B begins to treat Pamela as a spectacle for other people’s voyeurism and admiration in the mutually reinforcing transformation of B and Pamela… B exhibits Pamela to the others at a moment when her absorption in her emotions is so intense that she becomes unconscious of her audience, just as she was when spied upon from the closet or through the keyhole.” (Gwilliam 46) Though Goodman

The Effect of Advertising on Women's Body Image

1346 words - 5 pages images of thin females on the television, then they will eventually begin to believe that their bodies are inferior and must exert effort in order to reach an unattainable beauty that the media has forced upon them” .(Hargreaves & Triggerman, 2003). Advertising depicts women in a stereotypical way which hinders to development of society “By looking at the case of poor body image for women in the context of the Cultivation Theory, something can be

Similar Essays

The Influence Of A Hotel Quality Of Service And Image And Its Effect On Tourism Customer Loyalty

1636 words - 7 pages requirements for service firms to successfully compete in the market, for example: customer satisfaction and the resulting loyalty, market share, financial performance, and profitability. Today’s customers are unwilling to compromise on the quality of service they receive, and hence quality of service has become the key to customer recognition. Corporate Image Corporate image is described as the overall impression made on the minds of the

The Effect Of Media On Body Image In Teenagers

1197 words - 5 pages The way one perceives his or her own physical appearance is known as body image. This positive or negative connotation is determined by what he or she sees in the mirror everyday, depending on personal feelings about height, weight, and body type (Kramer). According to Gerri Freid Kramer, “Many teenagers center a large part of their self-image on the way their body looks.” The main reason behind this is because today’s society creates a high

A Critical Review Of "An Integrated Model Of Price, Satisfaction And Loyalty: An Empirical Analysis In The Service Sector" By David Martin Consuegra,

783 words - 3 pages , it is one of the limited articles which focused on the relationship between price and customer satisfaction, in addition, it discussed the problem that I am investigating, also it has supported my hypothesis by showing the role of price in term of gaining customer satisfaction. Works Cited David Martin-Consuegra, Arturo Molina and Agueda Esteban. (2007). An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector. Journal of Product & Brand Management, 16 (7), 459-468.

Analysis Of The Cosmetic Industry

1524 words - 6 pages Mid term précis and analysis of the cosmetic industryPrior to discussing any creative industry, it is crucial that we first define 'creativity'. Creativity refers to the course of producing something original, or in the least, with original elements. Thus, a creative industry refers to economic activities that involve the creation of new, original materials.The cosmetic industry is one of such industries, of which will be analyzed