Analyze The European Airline Industry, With Implications For The Budget Sector, And Especially Ryanair

9466 words - 38 pages

Analyze the European airline industry, with implications for the budget sector, and especially RyanairbyHarryOur documents can be found on the following websites:www.essaydirect.comwww.hausarbeiten.dewww.diplomarbeiten24.dewww.wissen24.dewww.unterweisungen.deas well as on other partner-sites.Ryanair1. Analyse the European airline industry, with implications for thebudget sector, and especially Ryanair.2. Evaluate Ryanair's strengths and weaknesses.3. Is Ryanair's strategy sustainable?4. Would you recommend any changes to Ryanair's approach?2"France acts after charges aired on Ryanair security""The French Transport Ministry said Tuesday that it had instructed its civil aviationauthority to discuss the security practices of the low-cost airline Ryanair with regulators in Ireland and Britain. The ministry issued a statement after the broadcasting of a television documentary in Britain that alleged that security practices were occasionally flouted by the Ireland-based airline. The documentary, screened by Channel 4 in Britain on Monday, alleged that passport checks before boarding were not carried out properly, traine eemployees were not given necessary training and planes were not cleaned adequately between flights.The airline said that any isolated breaches of Ryanair policy would be investigated. (AFP)" (Source: International Herald Tribune, 14th February 2006)The International Herald Tribune article from February, 14th 2006 illustrates the recent issues of the low-cost airline Ryanair that occurred in the previous months in regard to its security practices and its weakening employee relations.This essay will answer the relevant questions and will critically analyze the "Ryanair phenomenon", its successful business strategy and it will also evaluate Ryanair's future prospects with taking the European airline industry into consideration. Several examples of European airlines including prevailing statistics and development will be given to provide a better insight into this topic. Ryanair Holdings is Europe's leading low-fare scheduled passenger airline. The company operates short-haul, point-to-point routes between Ireland, the UK and Continental Europe. The company's leading market position provides the company with the ability to leverage its market position to further expand its operating network.However, the estimated decline in the domestic European air travel would decrease thedemand for the company's services and resultant revenues. (Creaton, S., 2005)1. Analyse the European airline industry, with implications for the budget sector, and especially Ryanair.The airline industry in Europe has always been fraught with regulation from bothdomestic governments and the European Union. Before the 1980's, there were heavyrestrictions on competition in this industry imposed by individual countries trying toprotect their national airlines. A liberalised bilateral agreement in the 1980`s betweenIreland and the UK was a huge stepping stone for the...

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