This website uses cookies to ensure you have the best experience. Learn more

Analyzing An Advertisement Essay

1681 words - 7 pages

Analyzing an Advertisement

Advertising is one of the world's foremost businesses. Companies use
this media to communicate their ideas, products and messages to the
general public. This is one type of advert, which is used to draw
people to donate to a cause. It is called an appeal.

This appeal is from Help The Aged, a fairly large charity, dedicated
to helping the older and less able people. This particular advert is
for the SeniorLink pendant, a small telephone pendant that helps
people when they get into trouble where they can't reach the phone,
because they are immobilised.

I will analyse this form of the appeal and elaborate the techniques
and tricks used to convince people to part with their money.

This form of the appeal is a leaflet. Leaflets can be specially
designed to appeal to a particular audience or aspect of society; this
leaflet is aimed at anyone who has money. The purpose of it is to
convince these people that their product is: reliable; fast acting;
state-of-the-art; easy-to-use and most of all, lifesaving. If it
succeeds than Help The Aged will get their reward of a donation that,
in theory, should then be spent on the pensioners.

The advert uses several conventions to convey their tricks and tactics
to the target audience. I will elaborate these as I examine the

On the first part of the leaflet (The 'Front') we see Vera alive and
well, along with a caption to the picture that, arguably, could be
seen as the title to the leaflet.

The photograph of Vera depicts her as smiling, cheerful and in good
health. From this, empathy is drawn from the audience, giving the
advert a good note from which to begin with. It can also be seen as a
pointer to what the outcome of the event is, in a similar way to the
introduction to Romeo and Juliet.

The caption or 'title' of the leaflet is in large, white, bold,
capitalised text, which is mapped on a black background. This is to
make the text stand out considerably, as there is no bigger contrast
than black and white.

At the end of the text is an ellipsis. This adds to the beckoning feel
of the text that makes the audience want to read on.

The second part of the advert or "Middle of the leaflet" is a
transcript of the conversation between Lyn, a SeniorLink operator, and
Vera Smith, an old woman in distress. The sheet is in four parts:

A quotation, used as a title

An introduction to the transcript

The telephone conversation, recorded as a transcript

And an epilogue to the piece.

The quotation to the page is in a similar style to the original
caption, in the first part. It shares the same bold, white on black
style, however it is not all in capitals. This is because it is a
quotation from Vera, presumably from after her ordeal. This is to show
again that she recovered and that...

Find Another Essay On Analyzing an Advertisement

Visual Concepts Essay

645 words - 3 pages Fiction and the Quest for Freedom".In "Sex as Symbol..." Berger gives us an approach to understanding fashion advertisements, by using semiology to show the correlations between sex and the fashion advertisements we view on an daily basis. Berger created a step by step code that opens up an advertisement, and allows the unforseen message of the advertisement to be justified.In "Popular Fiction and the Quest for Freedom", Sanes presents that what we

Effectiveness Of Anti-Smoking Advertisement Campaigns Essay

3281 words - 13 pages smokers to quit or to make an attempt to quit smoking. The approach is very appropriate for market research.The main objective of the approach is to conduct the market test for finding out the most appropriate advertisement for a particular market or target group. This may be achieved by analyzing the different advertisements which have already been developed in the past.The approach is based on the assumption that the persons who are watching these

Advertisement: Axe Effect

1071 words - 4 pages bathroom with an occupancy sign being hung on the wall. Below the picture, the advertisement says: "Axe Shower Gel is how dirty boys get clean." All in all, this particular advertisement proves that Steinem's theory that sex and lies in advertisements has become an epidemic in modern times.Steinem’s theory is most evident in Maxim magazine where Axe advertisements are commonly placed. First off, this advertisement was strategically positioned in

Evaluation of Jose Cuervo's Pursue your Daydreams

3344 words - 13 pages ” print advertisement presents viewers with a laid back but direct reminder that fun, love and moments to cherish are all within our reach, as long as a bottle of Jose Cuervo Especial Tequila is by our side. This paper will focus on a critique of the Cuervo Tequila advertisement and argue that, based on an application of the theoretical frameworks we studied, the company has been successful in promoting its product to the intended markets

Sexual Advertising

893 words - 4 pages Analyzing Advertisements Advertising today has drastically changed from what it was a century ago. With the rise of social media, companies and advertising agencies must adapt to new technologies in order appeal to the public. A successful and efficient advertisement creates a desire in the target audience and also provides information on how to fulfill that desire and makes the potential customer feel good about doing so. In the Budweiser

Using Ethos, Pathos and Logos in Advertisements

976 words - 4 pages Using Ethos, Pathos and Logos in Advertisements An advertisement is a form of public writing in which the author uses writing strategies as a way to catch the attention of a reader and to persuade that reader to purchase what he or she is promoting. In order to create an effective advertisement, the author relies on the product’s credibility, uses reasons to convince the reader to buy what he/she is promoting, and attempts to appeal to the

Analyzing Three Printed Media Texts

1229 words - 5 pages Analyzing Three Printed Media Texts All three of the advertisements in hand are offering holidays in the same place but are targeting different target audiences and certain aspects that would appeal to that target audience. All advertisements are targeting social groups B, C and C1. The first of the three extracts is an advertisement for person's aged eighteen to thirty, called 'Club 18-30'. The layout of this text is

Animal Hunter

703 words - 3 pages to not feel guilty for hunting animals, but rather honored to hunt majestic trophies, taking away any negative connotation that may accept been made previously. Meanwhile, the authors that worked on the LAAC advertisement were very keen to appeal to the reader’s emotion by providing images of animals that are perceived to be abused. Along with the images came an extensive amount of information on various forms of animal and how this organization

Graffiti Whale

808 words - 4 pages issues of the current times. The advertisement that caught my attention was the “Graffiti Whale”. This ad was created by WWF (World Wide Funding for Nature) which provides international funding for projects that help extinct animals and global warming. WWF is an organization that promotes harmony between nature and people. My first impression of this advertisement represented how whales are going extinct and no one really cares to stop this travesty

An Analysis of A Language Play Named The Tappy Calm Groceous Store

995 words - 4 pages 1. Introduction Language play is a quite normal part of human behaviors (Crystal, 1996) and the advertisement poster, as a common form of language play, generally combine the literature play and graphical play successfully. This report will do some analysis about the form, meaning and use of The Tappy Calm Groceous Store, an advertisement poster created by some students to introduce their store in campus. They open the store because of the

Analysis of Two Advertisements

909 words - 4 pages I will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys

Similar Essays

Analyzing An Advertisement For A Texas Instruments Calculator

877 words - 4 pages Analyzing an Advertisement for a Texas Instruments Calculator Get your own. These words literally speak for themselves when it comes to the Texas Instruments calculator: TI-83+ silver edition. “Get your own” is the title that appears at the top of the advertisement for the TI-83+ silver edition. The title is reemphasized by a group of teenagers pictured below the title. The teens pictured in the photo are all playfully trying to get their

Analyzing Vicks’ Advertisement On Zzz Quil Essay

626 words - 3 pages Sleep is the body’s way of restoration, improving memory, and preparing one for the upcoming day’s chaos. However, in recent years it has become a school norm for a person to be up at all hours of the night despite having to wake up early in the morning. So, seeing an advertisement promoting a sleep aid by a trusted company such as Vicks would strike interest of someone who struggles to fall asleep but not necessarily sell the product. Selling

Analyzing Two Advertisements Essay

1145 words - 5 pages quickly figured it out.” His response was “No. The tires were a hidden message in this advertisement.” This gives the Falken Tire advertisement an edge over Toyo Tire because on the bottom of their ad, was three Falken Tires and a big printed logo stating, “we get you going”. In the end both ads are effective but Toyo Tire reigns supreme. After analyzing these two ads, it’s important to note that both ads are effective towards their specific

Advertising Emotional Closeness In Cooking Light

983 words - 4 pages has love towards small animals and babies. By analyzing the magazine I found a large amount of advertisements, advertising pet food with images of puppies and kittens. An advertisement for Pedigree dog-food takes the whole side of a page showing a picture of a puppy. The puppy’s owner seems to be taking her puppy out for a joyful run, but she is not the center of attention. In other words, the advertisement agency who built this ad had the