Analyzing Film Trailers and Film Posters
Film posters come in a wide range of styles. Most have appealing
pictures or slogans that appeal to a particular audience and some just
try to appeal to everyone. They all have something in common.
Anchorage and eye catching devices, some even have alliteration. You
can find them almost everywhere like cinemas, town centres, bus
shelters, on the sides of busses, magazines and on the internet. They
are all trying to do one thing, persuade you to spend money on their
I am going to describe and explain what makes a good film poster and
then I shall give an example.
I am going to look at the general make-up of film posters.
Usually a film poster has a large picture of a famous actor or actress
that stars or has a main role in the film, they can even show a scene
from the film. This is anchorage and a good selling point. The
anchorage attracts the attention of the reader to surrounding features
of the poster like quotes form magazines. The quotes usually say
things like "BEST FILM OF THE YEAR says the sun" or "MUST SEE HIT
cries the mail" this helps sell the film to the reader of the poster.
There are usually more than three quotes per poster. This is usually
in the corner of the poster or at the side.
As well as or instead of quotes there might be small (in comparison
with the main picture) pictures of scenes of the film showing the best
parts of the film. These scene shot usually contain action, comedy and
romance pictures. The pictures are related to the film and are
suitable for the target audience.
Along the top of the poster are usually the names of the main actors
or actresses in the film. There are usually some famous names used
here. This is transference of values. If a popular name is used here
people are likely to think that the film is good. Below this is the
name of the film being advertised in a font and colour that contrasts
and stands out from the background. The name of the film has to stand
out from a distance so there is no mistaking the name of the film and
it is recognisable when going to buy the film or see it at a cinema.
At the bottom of the poster in a small print text is the credits of
the film. No one can see this section of the poster from a distance
and nobody really bothers to read it. These are here for copyright
purposes and so that if people wanted they could find out who the
director, writer and producer of the film is.
At the bottom or in the left hand corner of the poster is the release
date of the film being advertised.
The poster is usually in colours that stand out from the competition
without loosing the theme of the film. E.g. A comedy would not be in
dark black colours. The writing on the poster has to stand out in a
font and colour that will attract people's attention. It...