This website uses cookies to ensure you have the best experience. Learn more

Analyzing Lancome Makeup Ad Essay

676 words - 3 pages

A Lancôme makeup ad for lipstick, L’Absolu Rouge the vintage reds collection has famous celebrity, Kate Winslet wearing black clothing laying down framing her face with her hands, focusing the viewer attention there. Moving over is a large, dark red rose with four lipsticks in different tones of red with the brand name repeated on the packaging and emblem facing forward. Above the rose and products is the collection name and website in white text. Near the bottom of the advertisement is the brand name, Lancôme Paris in black text, which also has Kate Winslet name close by in smaller, black text letting the viewer know who the model is. By analyzing the Lancôme advertisement to determine how effective they presented their product using two of Aristotle’s three appeals; ethos and pathos.
Concerning the ethos for this ad, it realizes heavily on its brand name to give it credibility. The brand name, Lancôme is presented five times on the ad. There is the main announcement of the brand name in bold, black letters, then on each of the products shown on the advertisement, which is four has the emblem and name. Basically stating their brand name is quite known and doesn’t need to describe and persuade how amazing its products are, letting the brand name illustrate that message. This ad does give a bit of a statement about the product, “Exceptionally replumped lips.” and the collection name “L’Absolu Rouge, the Vintage Reds Collection”. The statement is confusing at best, not comprehending what the wording of “replumped” means, similar to making the lips appear large is the assumption. Another hint towards the ethos, is the website is included on the ad, however this text is almost unreadable and is white, which is completely opposite from when the brand name is first listed. The two text opposite in everything seems like you should focus on one more than the other. Advertisers not presenting the...

Find Another Essay On Analyzing Lancome Makeup Ad

TV and the Election of 1952

2649 words - 11 pages averaged about 3.6 million viewers, twice the size of his national radio talks. But Stevenson's constant revising of his speeches and refusal to rehearse caused him to rush at the end of his speeches. He was a powerful speaker, but just as he would get to the climax of his speech, he would fade out and the next program would begin. Stevenson also refused to wear makeup and preferred to use texts instead of Teleprompters. And while going through

Marketing Plan for a Cosmetics Company

5875 words - 24 pages Lauderdale, West Palm Beach. 3)     Compact size: 30 ml.(doesn?t occupy much space in the lady?s purse). 4)     Variety of colours adjusted to their type of skin tone. 5)     Long Durability: Just needs to be applied once a day, for long lasting results. The combination of powder + minerals will make the makeup last longer leaving a moisturized and natural look. Market. Household and personal care product companies are making efforts to

Consumer Market Analysis: WE CARE

2752 words - 11 pages in order to create a relaxed and comfortable atmosphere (Garcia-Alba 2005). We feel that girls in our target age group will have difficulty relaxing and being genuine in a coed environment, which would be counter to our objective. Although eating disorders occur in all races, backgrounds, and social classes, there are some prevalent consistencies that we must take into consideration when analyzing our target market. First, eating disorders are

Japanese Identity

3650 words - 15 pages some previous framework. Tradition and “the past” influenced Tange’s Olympic complex design, but clearly Tange had set out to redefine Japanese architecture. Before analyzing the manifest traditions within the physical structure and Tange’s redefinitions, however, the historical context to which the Olympic complexes were being built should not be ignored. The 1964 Tokyo Olympics presented Japan with a unique opportunity to showcase to the

Marketing Plan

6735 words - 27 pages looking to enroll in college about the many course options U of P offers. The university offers a referral program, the counselor can encourage students to refer others and receive compensation for every student signed up for the new courses.Public RelationsThe opportunities for effective public relations for promoting U of P's webinair program will put them in the forefront or providing a better education to the students. The basics of analyzing the

Marketing Plan for Riverside Pizza

9248 words - 37 pages of poverty was 15.7% with 17.6 million of the population being poor. In 2010, the rate of poverty increased to 16.9% and the number of poor increased to 19.1 million (DeNavas-Walt et al., pg. 18, 2011).The racial and ethnic composition of potential customers has shown to be of importance when analyzing the market structure because of facts such as these:Nationally, the U.S. has grown significantly more ethnically and racially diverse. The South

catcher in the rye book notes

9167 words - 37 pages CHAPTER 1Who is this person talking to us so casually in the opening sentences of thenovel? We don't know his name, how old he is, where he's from. In fact, hedismisses such information as "all that David Copperfield kind of crap," andbegins talking about himself reluctantly, as though our need to hear his storyis much stronger than his need to tell it.We don't even know it's a boy talking until he mentions an ad his school runsin "about a

When the Bubble Burst

1539 words - 6 pages By the time I arrived state side from my second tour in the Middle East the housing bubble had already burst. I noticed a drastic change in the way that many of my friends and family were living. Several of my friends that worked in real estate had sold their boats and seconds houses. My own stock portfolio had lost a third of its value. My sister and her husband had defaulted on their home mortgage leaving them scrambling for a place to live. I

phase diagram

4456 words - 18 pages runs (7 to 12) Figure 5 Phase diagram of binary Durene / Phenanthrene system at fixed temperature (1,2) and fixed composition (3,4) left to right. Discussion: In order to construct the phase diagram for the binary (Naphtalene/Durene) system, two independent methods were used. Firstly, the crystallization temperatures were determined by analyzing the temperature changes with respect to time while cooling the sample (Thermal

Revolutionary Work of Art

1890 words - 8 pages Walter Benjamin emphasizes in his essay, “The Work of Art in the Age of its Technological Reproducibility” that technology used to make an artwork has changed the way it was received, and its “aura”. Aura represents the originality and authenticity of a work of art that has not been reproduced. The Sistine Chapel in the Vatican is an example of a work that has been and truly a beacon of art. It has brought a benefit and enlightenment to the art

Enlightenment Thought in New Zealand Schools

1594 words - 6 pages In this essay I will be looking at how the political and intellectual ideas of the enlightenment have shaped New Zealand Education. I will also be discussing the perennial tension of local control versus central control of education, and how this has been affected by the political and intellectual ideas of the enlightenment. The enlightenment was an intellectual movement, which beginnings of were marked by the Glorious Revolution in Britain

Similar Essays

Analyzing The Construction Of Television Advertisements

2245 words - 9 pages commercial with Caucasian male customers, and a Caucasian woman teller, with a woman voiceover. Best Western had an ad featuring primarily Caucasian, but also a few African American models, portraying businessmen and athletes, and had a male voiceover. There were only two hygiene related commercials. The first was from Oral-B, which featured women hygienists and a male voiceover. The second was for Neutrogena makeup, had attractive Caucasian

Analysis Of Cosmetic Retail Companies In Hong Kong

2964 words - 12 pages Internet. However, messages online are so much and some even cannot be reliable. Quite naturally, in the stage of identification and evaluation, creditable views are sought by customers. Information about products, such as price, function and product reviews, is offered on the companies’ official websites. Customers can also get makeup and health knowledge by watching relevant videos on the Internet. All of these will help them to make suitable

Gender Stereotype In Ads Essay

6590 words - 26 pages blatant sexual desires. When a man crosses this ad the initial feeling is that when this drink is around, a woman like that can pop up anywhere. After analyzing this advertisement it is easy to recognize what the female body equates to in this world most times. There are instances such as this one where this woman is nothing but a body to be fantasized at with male eyes. Ad executives understand that this body will sell although it has nothing to

Gender Representation In Advertisements Essay

3134 words - 13 pages I have to admit I am an avid reader of magazines. I read everything from the the stupid celebrity gossip magazines to Time magazine and National Geographic. Since our brief overview of magazine advertisements in class, I decided to look into how magazines make us think and more specifically I wanted to see how the magazine advertisements portray women, since that has been a hot topic for a while now. I like analyzing advertisements and