This website uses cookies to ensure you have the best experience. Learn more

Analyzing The Annual Report

1033 words - 5 pages

Pfizer is the largest research-based pharmaceutical company in the world. Pfizer’s headquarters are located in New York City, and its research facility is located in Groton, Connecticut. Pfizer is also one of the top five largest pharmaceutical companies based on revenues. Pfizer was founded by two cousins, Charles Pfizer and Charles Erhart in 1894 and it has never stopped growing. Pfizer’s accelerated growth in research and development improved when it acquired pharmaceutical powerhouse, Wyeth. In order to obtain future shareholders and retain current shareholders, Pfizer uses these three strategies in its 2013 annual report: Pfizer cleverly mixes vibrant background colors with ...view middle of the document...

In addition, the color blue has been associated with peace and tranquility. It is important for Pfizer to keep readers in the right frame of mind while reading its report. Then, on page thirty-four of Pfizer’s annual report, it uses the color red when showing words such as growth, sustainability, and success. Seeing these strong words in red reinforces their meaning and makes them stand out. The use of red font color instead of plain black shows investors that those words are an important part of the company and a reason to continue or begin investing. These tactics within Pfizer’s first strategy help turn what could be a mundane read into a more thought provoking experience.
Pfizer strategically places bold phrases paired with success stories from people who have benefitted from Pfizer products, and were willing to share their success stories to show investors the positive effect its products have on the consumer. First, Pfizer pertinently place bold phrases such as “I Thrive,” “I Fight,” and “I Succeed” in bold font above customer success stories immediately after the letter from the CEO to show current and future investors that Pfizer is truly a successful company, and those who use its products live better lives. Current and future investors need to be reassured that the company in which they are about to invest in is worth their time and money. Placing these stories while showing the first two words in bold sets the stage for the rest of the story and gets readers in the right mind frame by beginning both the story and the report with a positive outlook. Current and future investors enjoy a “feel good” story showing how Pfizer products have made positive impacts on people’s lives. Second, the words thrive, fight, and succeed are words that bring out positive emotions in the readers minds. Bringing out positive emotions toward the beginning of an annual report is a tactic Pfizer is using to ensure the reader remains positive during the next one hundred and fifty pages of its report.
Pfizer aptly uses pictures of happy families, men and women of all ages, and animals to show the impact its products have on such an extensive variety of people and...

Find Another Essay On Analyzing the Annual Report

Rose Bay Point Piper Marina Redevelopment: An unbiased report analyzing the current redevelopment application for what will become the largest floating marina in Australia

1074 words - 4 pages will be 65 less boats. Do such inconsistencies make the whole proposal flawed? No, but they certainly give cause for suspicions. Such inconsistencies and widespread community discontent make it hard to determine if the developments should proceed. In the absence of an independent report examining in detail the pros and cons of the redevelopment and what compromises could be made to better satisfy the local community, the development should not be

accounting and career Essay

652 words - 3 pages raw data. Without data, accountants can do nothing. Preparing reports also plays an important role of accountants’ daily lives. Accountants need to compile and analyze data in order to write reports accurately and completely. The main purpose of accountants is to prepare reports by doing researches and analyzing data. The reports include balance sheet, income statement, statement of cash flows, and annual report and so on. All kinds of reports

ospm assignment sect 4

1829 words - 8 pages -distributors [Accessed 13 February 2014]. Porter, M. E., 1998 c 1980. Competitive Strategy: Techniques for Analyzing Industries and Competitors. Kindle ed. New York: The Free Press. Porter, M. E., 1998 c1980. Structural Analysis and Competitive Strategy. In: Competitive Strategy: Techniques for Analyzing Industries and Competitors. Kindle ed. New York(New York): The Free Press, pp. 888-936. SABMiller, 2014. SABMiller - Investors - Reports - Annual

ospm assignment sect 4

1803 words - 8 pages Analysis and Competitive Strategy. In: Competitive Strategy: Techniques for Analyzing Industries and Competitors. Kindle ed. New York(New York): The Free Press, pp. 888-936. SABMiller, 2014. SABMiller - Investors - Reports - Annual Reports 2010. [Online] Available at: http://www.sabmiller.com/files/reports/ar2010/2010_annual_report.pdf [Accessed 21 February 2014]. SABMiller, 2014. SABMiller - Investors - Reports - Annual Reports 2011. [Online

narrative reports

1435 words - 6 pages essay will include a critical discussion of some key characteristics required for a good narrative report to be produced. It will also include critical discussion for the usefulness of narrative reports in the decision making of managers and shareholders. There is also a description of some of the most important characteristics for producing a good annual report. The public limited company used as an example for supporting the discussion in the

Narrative Report

1234 words - 5 pages essay will include a critical discussion of some key characteristics required for a good narrative report to be produced. It will also include critical discussion for the usefulness of narrative reports in the decision making of managers and shareholders. There is also a description of some of the most important characteristics for producing a good annual report. The public limited company used as an example for supporting the discussion in the

Financial Statements

1142 words - 5 pages reader can fully understand the portion of Landry's Restaurants, Inc. 2003 Annual Report.In reviewing of the 2003 Annual Report of Landry's Restaurants, Inc., we can find the total net income of $45,901.00. The net income, or net profit, is the excess of the revenue over the any expenses incurred in earning the revenue (Warren, Fess, Reeve, 1996). In order to get the net income, or the net loss, can be determined through a matching process which

Performance Management

993 words - 4 pages that employees are working towards the companies' goals (BNET, 2003).Analyzing employee performance has been a way for companies to determine how well an employee performs at his or her job. This is how promotions, raises, and the decision of whether or not an employee remains on the job are determined. How this differs from annual performance appraisals are annual performance appraisal is procuring, analyzing and documenting of information and

Financial Analysis of Bucher Industries AG

2332 words - 9 pages ) 10 6. Reflective report 11 7. Conclusion and Recommendations 12 7.1. Conclusion 12 7.2. Recommendations 12 References 1. Executive summary Analyzing financial statements is an important part of decision making because valuation of profits and losses statements are the most important drivers in business. They are used to diagnose weak spots in the current strategy in an internal perspective and play a key role in making decisions to

Company analysis

878 words - 4 pages to whom they serve within the communities of which they are a part (P & G, 2012 Annual Report). VALUES P & G acts and recruits the finest candidates globally and treats their employees as the most important asset of their organization. Leadership within the firm plays a vital role as everyone is expected to deploy results based on their responsibilities given. In order to effectively execute duties, objectives and strategies are employed in

Telephone and Data Systems, Inc. Financial Essay

2314 words - 9 pages Telephone and Data Systems, Inc., (TDS) is a is a telecommunications company that provides wireless, telephone and broadband services to more than 6 million customers in 36 states through its business units U.S. Cellular and TDS Telecom. The annual report of TDS contains detailed financial and business information required by law. The annual report of a company provides very important details of how the company is operating. One important

Similar Essays

The Usefulness And Limitations Of The Corporate Annual Report, Illustrating Your Answer By Reference To One Company's Most Recent 'annual Report' And 'annual Review' Documents

1463 words - 6 pages Corporate Annual reports are produced by companies every year to be filed at companies House by Law and they are sent to its shareholders in order to inform them on their success throughout the year of trading. All Corporate annual reports have similar structures and they consist of both non-statutory items which are the informational parts of the report and the statutory items which give some insight into the financial matters of the company

Sources Of Capital Lands' End Paper Covers Sources Of Capital For The Company Lands' End. 582 Words Also Includes Brief History Of The Company And Link To The Annual Report

584 words - 2 pages , assets, and additions of new facilities. The company has no long-term debt reported during fiscal year 2001 and that is commendable since it is a rather large company. From the information gathered in the Annual Report, their earnings are continually on the rise each year. If they continue to perform as they have been, there is a good chance they will continue to be successful.ReferencesHoover's Online. (2003). Lands' End, Inc. - company history. [Online].Lands' End, Inc. (2001). 2001 Annual report. [Online]. Retrieved August 5, 2003 from http://www.arts.uwaterloo.ca/ACCT/courses/acc646/projects2002/landsendvseddiebauer/Lands'%20End%202001%20An nual%20Report.pdf

A Report Analyzing The Poetic Devices Used In The Poem "Oranges"

881 words - 4 pages In the poem "Oranges", the author uses certain literary devices to get the poems point across better. One of these literary devices is free verse. A free verse poem is a poem that does not have a fixed line length, stanza form, rhyme scheme, or meter. For example in verses one through four, the first time I walked with a girl, I was twelve, cold, and weighted down with two oranges in my pocket, there is no fixed line length, stanza form, rhyme

Dell: Annual Report Analysis The Computer Industry Has Become One Of The Most Competitive Industries In The World. With Technology Growing At Amazing Paces

1852 words - 7 pages . Dell's management is demonstrating that they are utilizing the firm's assets more effectively.Return on Assets:Year20005 Yr.Dell18.3511.34Industry11.3410.98Asset Management is another important standard for analyzing a company. Some of the key ratios are day's inventory turnover and days in accounts receivable. These ratios demonstrate how well the company is able to get rid of its inventory and how quickly it is able to collect on it, respectively