Analyzing Vicks’ Advertisement On Zzz Quil Essay

626 words - 3 pages

Sleep is the body’s way of restoration, improving memory, and preparing one for the upcoming day’s chaos. However, in recent years it has become a school norm for a person to be up at all hours of the night despite having to wake up early in the morning. So, seeing an advertisement promoting a sleep aid by a trusted company such as Vicks would strike interest of someone who struggles to fall asleep but not necessarily sell the product. Selling the product depends on the way that the company displays its product using color or background details, arrangement of featured people, wording and product placement.
When analyzing the Vicks’ advertisement consumers are first drawn to the deep purple tones throughout the entire advertisement. The color purple is often associated with high class or royalty suggesting that one would rest as if they were in a palace. Also, the couple featured in the advertisement are depicted in a large bed containing fluffy pillows and crumpled sheets. The use of the bed as a background visual further plays into the thought of receiving the royal treatment in terms of a good night’s rest. Moreover, the company went with a color that is recognized as a cool color which often evokes the feeling of serenity. Though, the company did not just stop there but went a step further and made sure to use the power of dark and light contrast. The use of the deeper purple plays into the expectancy of a darker setting in the later hours of night. On the other hand, the lighter hues featuring white dots can be interpreted as the stars illuminating the night sky.
Secondly, the use of what appears to be a middle aged couple makes it easier for consumers to relate in comparison if they just depicted the product. The use of a couple signifies that the product is non-gender bias...

Find Another Essay On Analyzing Vicks’ Advertisement on ZzzQuil

Visual Concepts Essay

645 words - 3 pages Fiction and the Quest for Freedom".In "Sex as Symbol..." Berger gives us an approach to understanding fashion advertisements, by using semiology to show the correlations between sex and the fashion advertisements we view on an daily basis. Berger created a step by step code that opens up an advertisement, and allows the unforseen message of the advertisement to be justified.In "Popular Fiction and the Quest for Freedom", Sanes presents that what we

Effectiveness Of Anti-Smoking Advertisement Campaigns Essay

3281 words - 13 pages smokers to quit or to make an attempt to quit smoking. The approach is very appropriate for market research.The main objective of the approach is to conduct the market test for finding out the most appropriate advertisement for a particular market or target group. This may be achieved by analyzing the different advertisements which have already been developed in the past.The approach is based on the assumption that the persons who are watching these

Advertisement: Axe Effect

1071 words - 4 pages the middle of the magazine to maximize recognition. Also, Maxim magazine is a male audience based magazine, thus making the advertisement obvious at first sight that the shower gel is intended for male use. Now when we start analyzing the advertisement, the first thing that we can easily spot is the sign that says: "Occupancy by more than 5 persons is dangerous and unlawful." One may ask why this sign is being awkwardly hanged on the bathroom wall

Evaluation of Jose Cuervo's Pursue your Daydreams

3344 words - 13 pages ” print advertisement presents viewers with a laid back but direct reminder that fun, love and moments to cherish are all within our reach, as long as a bottle of Jose Cuervo Especial Tequila is by our side. This paper will focus on a critique of the Cuervo Tequila advertisement and argue that, based on an application of the theoretical frameworks we studied, the company has been successful in promoting its product to the intended markets

Sexual Advertising

893 words - 4 pages Analyzing Advertisements Advertising today has drastically changed from what it was a century ago. With the rise of social media, companies and advertising agencies must adapt to new technologies in order appeal to the public. A successful and efficient advertisement creates a desire in the target audience and also provides information on how to fulfill that desire and makes the potential customer feel good about doing so. In the Budweiser

Using Ethos, Pathos and Logos in Advertisements

976 words - 4 pages addition, the author shows a couple strolling on a bridge laughing and holding hands, implying that this particular vacation spot is a romantic place. Normally, pathos is used as the most persuasive form to support the text of the advertisement. In analyzing the advertisement, it is clear that the author ties all these forms of writing together. In doing so, he hopes to gain the biggest audience by appealing to many different life styles. The

Animal Hunter

703 words - 3 pages many magnificent trophy animals in the vast beauty of the country. On the other hand, the League against Animal Cruelty advertisement is informing the general public of the dangers and effects that animal cruelty can have on a society, and asks for support in their endeavor to end the sport of hunting. Though the two texts may have different purposes, in the following commentary each text’s significance of context, audience, and use of stylistic

Analyzing Three Printed Media Texts

1229 words - 5 pages Analyzing Three Printed Media Texts All three of the advertisements in hand are offering holidays in the same place but are targeting different target audiences and certain aspects that would appeal to that target audience. All advertisements are targeting social groups B, C and C1. The first of the three extracts is an advertisement for person's aged eighteen to thirty, called 'Club 18-30'. The layout of this text is

Analysis of Two Advertisements

909 words - 4 pages I will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys

Graffiti Whale

808 words - 4 pages actual advertisement features a grey whale covered with graffiti in a pale blue ocean. The word “Sea” is faintly painted on the whale. The creator wants the viewers to know that by polluting the water, we’re destroying our ocean. The ad meant to show people that nothing is being done to help. People talk more instead of actually acting on it. The pale blue background of the ocean is a sympathetic color and is meant to let the audience feel sorry

Advertisement Analysis

692 words - 3 pages conclude my essay on analyzing an advertisement. Media is something that gives us knowledge about what is around us right now. It can be found in news papers or billboards. Advertisements are announcements in the public that persuade customers to buy their products. They can be found in posters or magazines. Advertisements are important to be persuasive because if they are not persuasive then no one will buy their product. My advertisement is

Similar Essays

Analyzing An Advertisement For A Texas Instruments Calculator

877 words - 4 pages Analyzing an Advertisement for a Texas Instruments Calculator Get your own. These words literally speak for themselves when it comes to the Texas Instruments calculator: TI-83+ silver edition. “Get your own” is the title that appears at the top of the advertisement for the TI-83+ silver edition. The title is reemphasized by a group of teenagers pictured below the title. The teens pictured in the photo are all playfully trying to get their

Analyzing Two Advertisements Essay

1145 words - 5 pages quickly figured it out.” His response was “No. The tires were a hidden message in this advertisement.” This gives the Falken Tire advertisement an edge over Toyo Tire because on the bottom of their ad, was three Falken Tires and a big printed logo stating, “we get you going”. In the end both ads are effective but Toyo Tire reigns supreme. After analyzing these two ads, it’s important to note that both ads are effective towards their specific

Advertising Emotional Closeness In Cooking Light

983 words - 4 pages psychologically through emotions which is called emotional appeals. It slows down the audience through emotional manipulations. Fowles states that there are fifteen basic emotional appeals that distinguish every ad. I will be analyzing a Cooking Light magazine, which provides healthy food recipes. I believe advertisement companies hired by Cooking Light targets women between the ages of 30 and 50 who have families they want to feed healthy. In Cooking

The Use Of Ecstasy At Raves

2007 words - 8 pages taken precautions to try and cut down on the use of drugs, especially ecstasy in the rave scene. For example, when I attended "Adrenaline," at the club Edge, I was asked to take everything out of my pockets, cigarette box checked, and fully patted down, front and back by a female security guard. Many kids with Vicks inhalers (it is said to increase your roll) were asked to leave them at the entrance and other sorts of rolling gear such as Vicks