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Andrea Jung's Makeover Of Avon Products

920 words - 4 pages

Question 1What is your assessment of Andréa Jung's performance as chief strategist at Avon products? What has she done well? What overall grade would you give Andrea Jung for the job she has done?AnswerWhat is your assessment of Andréa Jung's performance as chief strategist at Avon products?·Developing a strategy vision for Avon·Pushing for the additional of attractive new products new products to Avon's product line.·Crafting a strategy for Avon to achieve the target objectives.·Developing e-commerce opportunities for Avon and its sales representatives.· Grow global beauty category sales through new product development, advertising, and sampling.·One of the most recognized successes of all time, at the age 40, Jung became CEO, and in 2001, at age 42, she was listed on Fortune's ranking of the 50 most powerful women in American Business.What overall grade would you give Andrea Jung for the job she has done?·Grade would be an "A" because she had developed a great strategy for Avon that helped to increase the sales from 1.5% in 1999 to 6% in 2001. Also, she had increased the sales in Europe and Asia.·One of the most recognized successes of all time, at the age 40, Jung became CEO, and in 2001, at age 42, she was listed on Fortune's ranking of the 50 most powerful women in American Business.Question 22. What is Andrea Jung's strategic vision for Avon? Do u approve the company's new strategic direction? Why was it time for Avon to fundamentally change direction?·Jung's view of a new Avon was of a company going far beyond selling cosmetics to become a trusted source for almost any type of good or service that women need.·To be the company that understands and satisfies the product, service and self-fulfillment needs of women globally.Do u approve the company's new strategic direction? Why was it time for Avon to fundamentally change direction?·Yes I approve the new strategic direction, because in 1999, the company's annual sales growth has slowed to less than 1.5% and its stock price has fallen from a high of $55 to a three year low $25.·Avon's new strategic direction would launch of entirely new line of business, the development of innovative products, new packaging, new channels do distribution, a new approach to supply chain management, new sales models, and new approaches to image building.Question 33. What is your assessment of the financial and strategic objectives Jung has set for Avon? Do they contain too much stretch? Too little to stretch?·Decrease the number active sales representatives by 10% and replace them with e-representatives and sales through retail channels.·Successfully launch the Avon wellness line.·Reduce inventory level.·Grow global beauty category sales through new product development, advertising, and sampling.Question.4What have been the key elements of Avon's strategy under previous CEO's? What new...

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