This website uses cookies to ensure you have the best experience. Learn more

Android And The Smartphone Market Essay

1691 words - 7 pages

Thomas Edison once said, "To have a great idea, have a lot of them". The same mantra seems to be resonating within Google as they are always coming out of visionary and innovative ventures. Diversifying from their search engine, Google is now venturing to Self-Driven Cars and space balloons that act as internet routers for hard to reach. One of their revolutionary ventures at the time is a smartphone operating system (OS), the Android.
With this, the report shall investigate the role of corporate venturing in keeping Google relevant in today’s volatile business environment, focusing on the Android OS venture. It will also look into how a large global organization such as Google, manage risks to ensure success of its ventures, acquire the human capital to run things, and how to formulate innovative solutions during times of uncertainty. The following cases from the book “Making Waves: Understanding Innovation for Business Success - Global Case Studies” by Richard J. Pech and Mike Turner (2014) were compared for similarities to the Android OS venture:
• Little Swan Group Company’s realization that innovation can be externally acquired and the importance of co-option in gaining a late-comer’s advantage.
• Seaworks showcasing the importance of hiring competent individuals to manage the growth of the venture and trusting them by providing them a sense of control over the project.
• The success of VinCom Joint Stock Company due to its capital resource advantage and the drive to pursue the project even in the face of uncertainty.
Taking into account the comparison of these cases, the report shall recommend alternative strategies for Google to continue the growth of the Android OS despite the industry’s intense competitive dynamics. 
Google was founded in 1998 with a mission to organize the world’s information and make it universally accessible and useful. The company started with the Google Search service and over the years expanded aggressively in to web-based products and services, advertising, media, productivity tools, smart home appliances, broadband service, green energy, venture capital and healthcare.
In 2005, the smartphone market reached 34.7 million in units sold ("Smart-phone market booming", 2006) and is projected to reach 1.5 billion units by 2017 ("Smart-Phone Market To Double By 2017", 2013, p. 17-18). Recognizing this opportunity and with the motivation to enhance its strategic technological capabilities, Google acquired the start-up company Android Inc. which was designing a smartphone OS to kick-start its venture to the smartphone industry. This same strategy of innovation can be likened to how the Little Swan Group Company acquired technology from Matsushita to propel them to produce high-tech products (Pech, Pech, Wei, & Shi, 2005, p. 108-109). Corporate Venturing through acquisition happens when a company takes over ownership of another company with an intent of making the acquired firm a...

Find Another Essay On Android and the Smartphone Market

finacialization and the housing market Essay

715 words - 3 pages Q.3 Financialization is a complex process that labels global finance as the dominant force that drives all economic and political bearings. In order to understand this concept and the process of how financialization works, this essay will evaluate and assess how the collapse of the housing market led to the fiancial crisis in 2008. According to Economic Geography a contemporary introduction, financialization “is when all sorts of things are


1184 words - 5 pages 2. RESEARCH STRATEGY In order to analyse the purposed subject, some specific questions should be addressed: Why are conservators important for the art market? Why can conservators be a reliable source in determining the authenticity of an artwork? Either talking about paintings, antiques or antiquities. Why restoration processes and the knowledge of conservators and restorers can be determining to uncover the illicit art and antiquities

Bonds and the Bond Market

3860 words - 15 pages , experience the volatility of a stock on the stock market, like many other forms of investment do. Also, in instances where the issuer fails to pay the principal amount back to the bond holder, legal recourse is available. Furthermore, in cases of bankruptcy within large corporations with stock holders, bond holders take priority and are guaranteed payment before stockholders.During the past forty five years, bonds have experienced their ups and

Bonds and The Bond Market

5981 words - 24 pages Bonds and The Bond Market Given today's uncertain economy, many people are taking time to examine various options for their financial future. Different types of investments are investigated and bonds are one of the more popular choices considered. Many of the same people who talk about investing in bonds, however, do not fully understand them nor where they place in the economy. Many

Bonds and The Bond Market

2640 words - 11 pages Bonds and The Bond Market Given today's uncertain economy, many people are taking time to examine various options for their financial future. Different types of investments are investigated and bonds can be one of the more popular choices considered. Many of the same people who talk about investing in bonds, however, do not fully understand them nor where they place in the economy. Many individuals believe that they should simply buy a bond and

Choice of Product and the Market Structure

1847 words - 8 pages Choice of product and the market structure My choice of product is automobile/Car and the company is Ford. Traditionally, the American automotive industry has been an oligopoly market. By the end of 1920s, it was dominated by three big companies- Ford, General Motors, and Chrysler. This dominance by three big companies remained even after post-world war II period. These companies hold the largest share of automobile market. The three major

Procter & Gamble and the China Market

1407 words - 6 pages The Chinese market today is one of the hottest emerging markets in the world. After many years of isolation, China has finally decided to open up to the world and let foreign investors in. Inspired by the new opportunities in China and the tremendous growth of China's economy during the last few years, investors from U.S. and other countries are rushing to take positions in the Chinese markets.China has become a mass market, and Procter &amp

Healthcare and the Competitive Market Structure

1003 words - 4 pages A competitive market is one that allows easy entry and exit: a market in which companies are generally free to enter or to leave at will. This does not describe the health care market in the US. There are certain assumptions that the competitive market model operates under some assumptions, first is the consumer/patient has full information about the nature of the services required, the anticipated results of their decision and the benefits

Marginal utility and the market demand curve

1013 words - 5 pages market demand curves that are upward sloping in the cases of Giffen goods and Veblen goods. There is difficulty in attempting to add up individual marginal utility curves to form the market demand curve because of the above criticisms. The result is likely to deviate from the actual market demand curve.

Nokia and the mobile phone market

2673 words - 11 pages thirteen countries signed a memorandum concerning the implementation of the GSM, which has become in 1989 the "Global System for Mobile Communications".The goals of this system consisted in two points:Mobile phones are standardized and work on every operator' networks.The network' elements (basic stations, switches...) are standardized, so it could be several suppliers and the competition can take place.The American market had also his standard

The Business Climate and Market of Spain

1292 words - 5 pages Spain is a country that is very rich in culture as it is business. I will discuss interesting facts about Spain and business aspects such as its major industries, trading partners, exports, imports and resources that impact Spain's business climate. You will find that Spain is rapidly growing in many ways from the global market to every aspect of its economy.Spanish FactsSpain occupies the majority of the Iberian Peninsula. The country is

Similar Essays

Google And The Android Operating System

1638 words - 7 pages computers tabs and netbooks. Android’s first time released in Oct 2008, and it has gone through several major updates in the following 2 years. Today one of the major forces Android operating system available in market the application available for Android now contains nearly 100,000 applications with successful features. it is useful in our daily life we can say that it is a part of our life because without operating system nothing possible

Competition Between The Most Successful Smartphone Companies, Apple And Samsung

1509 words - 6 pages Preface In our fast paced world of new and upcoming technology, the smartphone market has sky-rocked in previous decades. One of the worlds leading smart phones companies, Apple Inc, has recently been on the decline and it's top competitor Samsung is taking the stage. In more recent years, the Apple iPhone has dominated the smartphone world known for its ease of use and high quality design. Apple's first iPhone design hit markets in June of

The Pros And Cons Of The Smartphone: Does It Really Help Our Lives?

2191 words - 9 pages is most important to buy the newest, more advanced gadgets on the market including the smartphone and the most expensive “text and talk” plan to go with it. Why? So we can text our children from work to tell them that we will not be home for dinner because work requires us to stay late once again, and that they will have to microwave the premade, located in the freezer section of the refrigerator “meal” if they do not want to go to bed hungry. It

To What Wxtent Do Android Os Custom Ro Ms Benefit The Final Users And Google As The System Developer Company?

1384 words - 6 pages part of the Google team. This operating system was not ready to go out so it was not launched until 2007, the first smartphone running in was the HTC Dream launched in 2008 (Salas, 2011).   Since its beginning Android was and still is a very flexible operating systems thanks to its Linux base, users got a lot of customization options like adding multiple homescreens, widgets and positioning icons in almost any way. The users were satisfied and