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Animal Farm Rhetorical Analysis

1242 words - 5 pages

Manipulation of language can be a weapon of mind control and abuse of power. The story Animal Farm by George Orwell is all about manipulation, and the major way manipulation is used in this novel is by the use of words. The character in this book named Squealer employs ethos, pathos, and logos in order to manipulate the other animals and maintain control.
The first rhetorical device that Squealer uses to persuade the other animals is ethos. In the beginning of the novel, Squealer explains why the milk was not being distributed evenly, and why most of it was going to the pigs. Squealer supports this idea by emphasizing the leadership that the pigs play on Animal Farm. Squealer conveys the ...view middle of the document...

This quote is an example of ethos, because Squealer is stating the loyalty that Napoleon has to the farm, and that having power is a sacrifice for him, but he is leading the farm for the benefit of the other animals. Squealer is manipulating the animals by making Napoleon out to seem like a better leader than he really is. Squealer makes Napoleon seem like he has the animal's well being in mind, and by making Snowball seem as if he was not loyal to the farm. Ethos is used effectively in this speech, because the animals accept and respect Napoleon as their new leader. In both of these situations, Squealer shows the authority and responsibility the pigs have over Animal Farm. By showing their authority and credibility, they are using ethos effectively.
The next rhetorical device that Squealer uses to persuade the other animals is pathos. In the beginning of the novel, Squealer explains why the the milk was not being distributed evenly, and why most of it was going to the pigs. Squealer supports this idea by revealing to the animals the consequences of what would happen if pigs fail at their duties on the farm. Squealer exclaimed “Do you know what would happen if we pigs failed in our duty? Jones would come back!” (Orwell 30). This quote is an example of pathos, because he is saying this to instil fear into the animals. By threatening the animals with the idea of Farmer Jones coming back to the farm, Squealer is using the animals own fear to the pig’s advantage, so pathos is this situation was used effectively.
Later in the novel, Squealer claims that Napoleon is a suitable leader for Animal Farm. Right after Snowball was chased off the farm by the dogs, Squealer was there to justify why Napoleon had this happen. He explains that Napoleon will be a better leader for the farm. Squealer supports this idea by comparing Napoleon to Snowball, and again, warning the animals of the consequences if the pigs fail in their duties. Squealer informed the animals that “One false step, and our enemies would be upon us. Surely, comrades, you do not want to see Jones back?” (Orwell 51). This quote is an example of pathos, because Squealer uses fear to get his point across to the animals. Squealer is manipulating the animals to accept that Snowball was chased away with fair reason, and informing them of the things that could have happened if Snowball was still on the farm. In both of these examples, Squealer uses pathos by scaring the animals, and manipulating them to be in favor of what Squealer was saying. By...

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