Animal Testing In The Makeup Industry

2539 words - 11 pages

Introduction
Animal testing has continued to be used throughout the makeup industry, with over 200 main stream brands actively testing on animals (PeTA, 2012). Some of which include prestigious brands such as Clinique, Elizabeth Arden and Lancôme. The need for change comes as animals are continuously being exploited by these large companies.
For all the testing of cosmetics and toiletry products on animals has been banned in the UK, laboratories that use mice, rats, birds, reptiles and amphibians are exempted from the minimal protections under the Animal Welfare Act (AWA). Furthermore many companies claim to be animal testing free in the UK but are not including products made abroad.
The issue arises as customers are aware of the negative impacts of animal testing and disagree with it, however are choosing to ignore. It is especially important to change attitudes now as customers are becoming more scrutinising than ever due to the development of the new consumer. It will be discussed how animal cruelty organisations can change the attitude of the general public and customers, ultimately aligning their belief's with their behaviours.
1. Problems Marketing Executives Face
1.1 Cognitive Dissonance
Looking at individual psychology and how it affects attitudes- in this industry in particular cognitive dissonance is the most prominent issue marketing executives must overcome.
Cognitive dissonance theory is concerned with the relations among cognitive elements (cognitions). When two cognitions are in dissonant relation the person with those two cognitions is said to have dissonance (Festinger's, 1957). Dissonance is taken to be an aversive motivational state; persons will want to avoid experiencing dissonance, and if they do, they will attempt to reduce it (O'Keef, 2002). This presents a problem for marketing executives as the cognition that animal testing is wrong and buying ethical products, are dissonant from one another. From the knowledge that animal testing is wrong, it follows that the customer would buy ethical products- however they are not.
The issue for marketing executives occurs as customers do not want to experience dissonance and seek to reduce it, making it harder for marketing executives to influence attitudes. In order to avoid dissonance customers are likely to place more importance on the consistent elements, such as the higher price of ethical products, by focusing on these factors customers are less open to change. Because of this the ethical market has struggled; some sectors, including ethical clothing and ethical cosmetics, are vulnerable during times of economic crisis because they tend to have higher price tags (KeyNote, 2013). This presents a challenge when trying to change attitudes as a psychological resistance is already present.
Furthermore dissonance may vary in magnitude: one may have a lot of dissonance, a little or a moderate amount (O'Keef, 2002). As the magnitude of dissonance varies- so will the pressure to...

Find Another Essay On Animal Testing in the Makeup Industry

In the 21 Century is animal testing really necessary? - essay

666 words - 3 pages animal testing, and do they guarantee the same, accurate results? A lot of research had been done into the question of animals’ feelings, and the subject has come on leaps and bounds over the past 30 years. For example, I can easily tell the mood of my dog by the way he wags his tail or the was he barks. The science is complimentary to this, and professor Gregory Berns of Emory university in Atlanta has carried our research to conclude that dogs

Animal Testing in Medical Research Essay

1635 words - 7 pages ) Even if the uses of animal testing in medical research produce goods for the society in terms of beneficial treatments, the pain experienced by the animals can be far more than the goods produced. If we evaluate this practice through Bentham’s perception, the action of causing pain and distress to animals during the course of medical research is morally wrong because this process causes no pleasure and great pain and distress to the animals that

The Necessity of Animal Testing

1299 words - 5 pages detrimental when involving the lives of humans. The genetic makeup of rats and mice, which are 95% of the animals used in labs ("Update: Animal Testing"), are extremely close to that of humans making them excellent test subjects. Since testing on human beings is illegal unless by consent of the person, animals are the only standing candidate. Animal activist have a mindset in believing that lab animals are captured from the wild, caged in in cold cellars

The Negatives of Animal Testing

1278 words - 6 pages Many people may not realize that the majority of products in their own home have been tested on animals; from lipstick and shampoo to dish soap and foot powder. Even the white ink on an M&M has been tested on animals. To some, this statement may be alarming and even disturbing – to others it may not mean much at all. Either way, the debate over animal testing has gained much popularity in recent decades. Animal testing has been done since at

The Controversy Over Animal Testing

2148 words - 9 pages is actually more accurate and effective (Animal Testing). Along with computer testing other methods are changing as well. “The use of larger animals in medical experiments is decreasing, experts say. Mice and rats now make up more than 90% of animals used in medical tests.” (Spencer, Star Tribune) An example is the Jackson laboratory where animal testing is a huge industry, and mostly uses mice. “From 2000 to 2008, they say, Americans’ support

The Controversy of Animal Testing

1302 words - 5 pages many animals are forced to live under. Animal testing is defined as the use of non-human animals in research and development projects (dictionary.com). All kinds of animals such as rabbits, dogs, mice, and guinea pigs are used to test the safety of food additives, industrial chemicals, cosmetics, drugs, household products and much more. Universities, pharmaceutical companies, and medical schools are examples of

The Cruelty of Animal Testing

1694 words - 7 pages people against animal testing. The AWA sets minimum housing standards and also requires regular inspections by veterinarians. The animals not protected by the Animal Welfare Act are fish, birds, rats, and other cold blooded animals, which make up 95% of the animals being tested on; and because these animals aren’t protected scientists are able to mistreat and abuse these species. According to the Humane Society International, “animals used in

The Issues of Animal Testing?

1128 words - 5 pages Animal testing is a big issue in this society. On the one hand, lots of people raise pets and treat their pets as a family member. A lot of animal lovers may think that killing or hurting animals for the human beings? good is the most barbarous and harmful way of making benefits for mankind. However, another point of view is that scientists have discovered useful cures for diseases as a result of animal testing. According to this example, some

The Truth about Animal Testing

1287 words - 6 pages . An estimated 29 million animals are used in scientific and commercial testing each year in the United States. Animal testing is often cruel, and cannot accurately predict results in human beings because humans are very different. This issue is very personal to me, as I love animals and have two dogs in my home. Animal testing has been a public issue for several years. Animal testing and the treatment of animals was brought to attention in the

The Harm of Animal Testing

1412 words - 6 pages Throughout history, animal testing has played an important role in leading to new discoveries and human benefit. However, what many people forget are the great numbers of animals that have suffered serious harm during the process of animal testing. Animal testing is the use of animals in biological, medical, and psychological studies. The development and enhancement of medical research has been based on the testing of animals. There are many

The Debate Over Animal Testing

1811 words - 7 pages is developing and the constant upgrading with new technology there must be other alternatives to consider. With that being said it lead us to the next question which is how accurate the results are compared to the animal testing. There are many test that can be done now with the proper research. All this can be done without any animals being used in tested by simply using these new forms of test done in a test tube or petri dishes. The pros of

Similar Essays

Animal Testing In The Cosmetics Industry

954 words - 4 pages , ignoring the fact that it is not required by law in the United States. These practices are unnecessary and cruel. Laws need to be instated to encourage cosmetic companies to begin using alternative, more humane methods, while completely out-phasing animal testing. Cosmetic companies do not have to test their products on animals, but there are certain requirements that must be met if companies choose to go that route. While it seems acceptable for

Animal Testing In The Research Field

1385 words - 6 pages . Although drugs are produced for the human beings, scientists have been using animals for testing. Many types of animals are captured or bred to be experimented on in animal researches that it is difficult to calculate the exact number of animals used in animal research each year, especially when many rodents are not protected by the Animal Welfare Act (“Animal Research Industry”). “There isn’t a species of nonhuman animal experimenters won’t exploit

The Animal Testing Controversy Essay

964 words - 4 pages ? Does science and humans truly reap any real benefits from these experiments or can these results be replicated without the use of animals? Although animal testing has brought advancements to human science in the past, it is an expensive way of researching, is not completely conclusive, and does not have enough positive results to back up its cruel experimentations. Animal testing is the use of non-human animals for experimentation. Animal research

Benefits Of Animal Testing In The Field Of Medicine

1253 words - 6 pages body works (“Murnaghan”). “The use of animals in scientific research continues to play a vital part developing in improvements in healthcare and the environment. The opportunities presented by scientific advances are used to replace or reduce animal use, and to refine procedures to minimise suffering.” (“Understanding Animal Research”). Animal testing is a controversial subject. Because those who support animal testing may define it as