This website uses cookies to ensure you have the best experience. Learn more

Anti Smoking Essay

7755 words - 31 pages

National Partnership Agreement on PreventiveHealth Tobacco Social Marketing CampaignEVALUATION REPORTPREPARED FOR:Department of Health and AgeingGPO Box 9848Sydney NSW 2001PREPARED BY:Paul Myers | David BlackmoreThe Social Research CentreLevel 1, 262 Victoria StNorth Melbourne Vic 3051Contents3Table of Figures 4Table of Tables 5Executive Summary 101. Introduction 101.1 Context 111.2 Campaign strategy 121.3 Campaign elements 131.4 Research objectives 131.5 Methodology 151.6 Campaign context 161.7 About the report 172 Campaign awareness 212.2 Campaign recognition 373. Campaign Impact 373.1 Direct impact 413.2 Beliefs about smoking and its impact on health 433.3 Attitudes to quitting and smoking 453.3 Attitudes to quitting and smoking 483.4 Behaviour and intentions 584. Summary 584.1 Campaign awareness 614.2 Campaign impact 634.3 Performance against campaign objectives 714.4 Implications 724.5 Conclusions 73Appendix 1 Evaluation Questionnaire Table of Figures17Figure 1: Recall of anti-smoking information or advertising campaigns 21Figure 2: Recognition of 'Cough' TVC. 23Figure 3: Recognition of Cough in other media. 24Figure 4: Recognition of Health Benefits radio advertising. 25Figure 5: Recognition of NTC Health Benefits advertising - magazine and out of home. 26Figure 6: Recognition of online NTC 'Benefits' campaign. 27Figure 7: Recognition of Luke. 28Figure 8: Overall exposure to National Tobacco Campaign advertising 29Figure 9: Perceived effectiveness of message communication by the 2011 NTC 30Figure 10: Correct estimates of time for health benefits resulting from quitting to occur 31Figure 11: Recognition of Break the Chain 32Figure 12: Agreement with diagnostic statements about the Cough TVC 34Figure 13: Agreement with statements about effects of Benefits advertising 35Figure 14: Agreement with diagnostic statements about Luke 35Figure 15: Agreement with diagnostic statements for each element of the 2011 NTC 36Figure 16: Agreement with diagnostic statements for each element of the 2011 NTC 41Figure 17: Certainty of health damage due to smoking. 42Figure 18: Believe smoking causes certain health problems 45Figure 19: Smokers' overall attitude towards smoking/quitting 46Figure 20: Attitudes towards quitting 47Figure 21: Attitudes towards smoking 48Figure 22: Smokers' last quit attempt 49Figure 23: Time since smokers' last quit attempt 51Figure 24: People who have encouraged smokers to quit in the last 6 months 53Figure 25: Smokers' intentions to quit. 54Figure 26: Smokers' desire to quit 54Figure 27: Smokers' self-rated likelihood of being able to quit permanently 55Figure 28: Recent quitters' length of time since quit 57Figure 29: Recent quitters' self-rated likelihood of being able to stay quit Table of Tables12Table 1: Overview of 2011 NTC activity 14Table 2: Achieved sample by wave 18Table 3: Unprompted campaign recall 19Table 4: Recall of messages from the 2011 NTC 22Table 5: Recognition of messages in television Cough campaign 37Table 6:...

Find Another Essay On anti-smoking

The Philip Morris Anti Smoking Campaign

1320 words - 5 pages The Philip Morris Anti Smoking Campaign Traditionally, many advertisements released by cigarette brands under the Philip Morris label have depicted happy people joined together in friendship (supposedly due to their common habit). Other advertisements attempted to associate cigarettes with sleek mystical figures, sometimes even sexually desirable ones. All this has changed, however, due to recent legal developments in which the cigarette

Disgust in fear appeal anti-smoking advertisements: The effects on attitudes and abstinence motivation

918 words - 4 pages General Discussion In two studies, participants were exposed to anti-smoking commercials with varying levels of disgust and asked to indicate their attitudes towards smoking and their motivation to abstain from smoking. Overall, we found that there was not much to gain from higher levels of disgust in the present context when the level of fear was held constant. The fact that the level of fear was constant or controlled for is an important point

The Health Consequences of Smoking

1742 words - 7 pages The UK and USA Government have set up campaigns to prevent smoking in their countries. Some examples of these anti-smoking campaigns are the ban on smoking in public places in the UK since July 2007, under the Health Act 2006, the anti-smoking T.V advertisements and campaigns against allowing smokers the benefit of the NHS treatment, when they suffer from smoking related problems. This essay will propose to outline the causes and the effects of


1217 words - 5 pages For decades, researchers and scientists have been studying on the impact of anti-smoking advertising campaigns .As a result of some research , main question arises : “do anti-smoking ads really have an impact on people’s decision about quitting smoking?” or “do they really work?” It is a controversial issue and plenty of studies and investigations support that there is no clear evidence to prove they have a significant influence on adults

Smoking in Films

1627 words - 7 pages were exposed the most to movie smoking were at a higher risk (Increasing Evidence). Conversely, when anti-tobacco messages are included in movies or on television, it has just the opposite impact and may discourage young people from starting to smoke (Pechmann). Extensive tobacco use in movies and television suggests that smoking is more common in society then it actually is. When tobacco use is viewed as a societal norm, it implies that smoking


2963 words - 12 pages teenagers smoke in the United States of America. Smoking has many negative effects, but also a few positive effects. However, the positive effects are outweighed by the negative effects. In June 19, 1986, anti-smoking activists were trying to pass a bill in New York that would restrict smoking in restaurants and other public areas, the first major action ever taken by New York to prohibit smoking in some way.... [tags: USA, smoking, argumentative

Health Issues - Smoking Ban

867 words - 3 pages already started the ban in all restaurants in the city. The City of North York has banned smoking in all public places such as shopping malls and several commercial buildings. These bylaws that prohibit smoking are backed by fines of up to $5000 and is seemed to be the harshest anti smoking law on the planet. Yet there is talk that it is not working. Restaurant and bar owners claim it is costing them money and that smokers will simply go to

Causes and Effects of Smoking in Our Life

1183 words - 5 pages been banned after the realization of how badly smoking is affecting health. Cigarette manufacturers started to use anti-smoking warnings on the front of the cigarettes packets because of the government requirements. Warnings posted on the packets were supposed to fix what the advertisements in the past have done but nicotine addiction has a stronger effect than any of these anti-smoking advertisements. Based on an Arabian advertisement, benefits

Kentucky's Youth and Teen Smoking

1212 words - 5 pages raise the state tax on tobacco products, effectively use revenue from tobacco taxes to fund smoking cessation programs, and improve the quality of anti-smoking advertising campaigns. Teenagers normally function financially on a very fixed income, commonly working part time for minimum wage. With cigarette prices at $4.50 per pack a high school student can afford to smoke regularly, but when you double that price a student will think twice about

Analysis of an American Tradition: Smoking

895 words - 4 pages considered to be the hip and in thing to do to make you seem cool. In these days anyone who smokes on screen is a psychopath or a European.One of the most influential and effective anti-smoking campaigns was put into works in 1997. This campaign counter acted the efforts of the “Big Tobacco” companies to target the youth of America and influence them to start smoking. This campaign now known as the “Truth” campaign was responsible for


611 words - 2 pages start smoking at their age of 12 or 13 just to get a taste of , what it is like. Some of them find it disgusting and unhealthy and some of them find it cool. Fact’s and Figures Tobacco use kills about 420, 000 smokers each year. According to recent studies 53.000 nonsmokers die each year from second-hand smoking. It is not surprising. Despite having plenty of anti-tobacco commercials on Television, and on every single pack of cigarettes

Similar Essays

Anti Smoking Essay

2001 words - 8 pages companies should not be held responsible.Let us examine the hype surrounding the supposed danger and addition of nicotine. The Food and Drug Administration tells us that nicotine (the addictive drug found in cigarettes) is just as addictive as cocaine and should be illegal.Much of the rhetoric of the anti-smoking movement seeks to demonise tobacco smokers as "nicotine addicts". In the past, of course, the term "addict" has been generally applied

Anti Smoking Policy Essay

2276 words - 9 pages If a new policy to develop a smoke free environment for the university is to be created, the policy must consider the following four important factors: bans on smoking, anti-smoking ads, public lectures, and the age of the spokespeople. Firstly, creating bans on smoking in the university premises may seem as a harsh strategy, especially to students who are highly addicted to smoking. This strategy can be implemented with the help of strict

Anti Smoking Propaganda In The Third Reich

1347 words - 6 pages To understand the influence of the Nazi anti-smoking policies, we need to look at the root levels from where the ideology stems from. The Fuhrer, himself a smoker in his early life, regarded the habit as a waste of money and had a compelling hatred for smoking and the consumption of tobacco. He spoke out against the harmful effects of tobacco smoking, including tobacco poisoning, by attributing its use to the loss of “so many excellent men

Effectiveness Of Anti Smoking Advertisement Campaigns Essay

3281 words - 13 pages EFFECTIVENESS OF ANTI-SMOKING ADVERTISEMENT CAMPAIGNSINTRODUCTION:Out of the total business of Tobacco in the world (i.e. $ 27 billion a year), 50% amount of the total turnover is being spent on marketing of the products (U.S. FTC Cigarette Report 2007). The total deaths due to smoking were 100 million in the 20th Century. If precautions are not taken, it may go up-to one billion in the 21st Century against the present count of 5.4 million