Aol Latin America David T.A. Wesley; Henry W. Lane; Nicholas Athanassiou

2198 words - 9 pages

AOL Latin America1. Business model USThe success of AOL-US business model comprises the following factors: The easy to use proprietary portal software, the flat fee pricing structure, high brand awareness, a large user community, good content and immense marketing efforts.The proprietary dial-in software enables users with little or no computer knowledge to install and use AOL's online services easily. Therefore AOL managed to expand its user group and now primarily targets families, households and users with little technical expertise for their service.Their software bundles email, chat, messaging and entertainment sections by directing the user directly to their portal page where information on a variety of topics from weather information to stock prices can be accessed. The function of setting up multiple screen names and linked access control for different users under a single account was especially appealing to families. This was one of the main competitive advantages which most of their competitors could not handle as well as AOL.The immense marketing effort helped AOL USA to enlarge their market share and to build a high brand-awareness. The strategy of giving out masses of CDs with their dial-in software bundled with a free trial period, and their policies of giving cash-back rebates of up to $400 to people who sign up for a 24 month subscription with the purchase of a new PC led to a steady growing number of users every month. Their large customer base enabled AOL to build up a huge online community which helped AOL to grow even more through word-of-mouth. Especially among young people the Instant Messaging service was of high demand because no extra program was required.AOL-US' pricing structure is easy to understand and is disjointed from time or volume based usage criteria. The fact that it is not common in the US to charge per minute usage fees for local phone calls helped to create a dial-in "flat rate" access for modem users at only $28 a month.Besides the usage fee for AOL users, the company also drew its revenues from directing traffic to content distributors, advertisers and e-businesses.2. In the U.S. against whom is AOL competing and on what basis?As pointed out in the previous question, AOL is more a media company rather than a pure Internet Service Provider. Therefore AOL faces competition from companies active in various sectors of the online market.First, and most importantly, competition arises from other ISPs. Multiple companies like DSLi, EarthLink, MSN, Quantum or Verizon Online are competing for customers looking for pure internet access . The key features to differentiate companies' offerings include price and the pricing framework (volume vs. time), speed and the used transfer technology (xDSL vs. Cable). Most people who consider those factors in great detail upon choosing their online provider have a more sound technical expertise and are therefore not AOL's main target group, which rather focuses on the usability...

Find Another Essay On AOL Latin America David T.A. Wesley; Henry W. Lane; Nicholas Athanassiou

Early American Transcendentalism Essay

1215 words - 5 pages of his early works, also partially inspired Martin Luther King, Jr. in his journey for equal human rights for African Americans later in America. To conclude, transcendentalism, during early nineteenth century, vastly shaped intellectual American societies’ viewpoints regarding individual’s lives, spirituality, and ideology. Henry David Thoreau, Ralph Waldo Emerson, and other productive transcendentalists assisted in influencing early America

Spam: Junk Email Essay

1334 words - 5 pages Spam: Junk Email The fictional story “The Case of the Spam Stalker” was based on my research and interest in the topic of junk email or spam. I was able to think of this topic because of the unbelievable amount of junk email that I was receiving at my America Online email account. In fact, I received so much junk mail that I decided to switch to another account with Lycos. Because I was having so much of a problem with unwanted

The History of Computers

2517 words - 10 pages has impacted every aspect of people's lives. It affects the way we work and play everyday. The history of the computer truly is one of the most incredible invention stories in modern history.Reference:Chposky, James. Blue Magic. New York: Facts on File Publishing. 1988.Cringley, Robert X. Accidental Empires. Reading, MA: Addison Wesley Publishing, 1992.Dolotta, T.A. Data Processing: 1940-1985. New York: John Wiley & Sons, 1985.Fluegelman

The Roanoke Colony

3785 words - 15 pages in centuries about what happened to the 95 or so settlers, experts said Thursday. And researchers at the British Museum discovered it because Brent Lane, a member of the board of the First Colony Foundation, asked a seemingly obvious question: What's under those two patches? (7),(8) Lost Colony and Jamestown Droughts The Lost Colony and Jamestown Droughts David W. Stahle, Malcolm K. Cleaveland, Dennis B. Blanton, Matthew D. Therrell, David A

The Cuban Embargo: The United States’ Key to Latin America

1834 words - 7 pages the embargo to prevent foreign subsidiaries of American companies from trading with Cuba (Siegelbaum). After 9/11, American focus shifted away from Latin America. This moment was inevitable after a culmination of Washington’s leadership failures; both Bill Clinton and George W. Bush were unwilling to stand up to powerful domestic constituencies (Hakim 39-40). As the United States began waging its war on terrorism, remedying its broken relations


2507 words - 10 pages or forgotten.Christmas was originally called "The Feast of the Nativity of Jesus". The word "nativity" comes from the Latin word "Natalis" meaning birthday. The observance probably does not date earlier than 200 A.D. and did not become widespread until the 4th century. The actual date of Jesus birth is unknown but what is known is that Christian leaders in 336 A.D. set the date to December 25 in an attempt to eclipse a popular pagan holiday in

Environment and Climate Change in Panama

1670 words - 7 pages extreme weather events” since 1992 in the Latin America region and has predicted that these phenomena will become more frequent. These unusual events, coupled with local social and demographic factors, have created emergency conditions in Panama. One of the most significant challenges to Panama’s environment today is deforestation. Forest area has decreased from 45.6% in 1995 to 38.6% in 2002, with a rate of deforestation

Chinese Influence and Expansion in Latin America

1109 words - 4 pages behemoth Chinese economic model; however, is this market strategically vital enough for the United States or other major player to attempt to stunt Chinese expansion? Works Cited Dosch, Jorn, and David S. Goodman. "China and Latin America: Complementarity, Competition, and Globalisation." Journal of Current Chinese Affairs 41 (2012): 3-19. GIGA. Web. 10 Mar. 2014. Dreyer, June T. "China Engages Latin America: Tracing the Trajectory." The Journal of Asian Studies 71.1 (2012): 204-06. Cambridge Journals Online. Web. 10 Mar. 2014. Stier, Kenneth J. "China in Latin America." CQ Global Researcher 6.11 (2012): 257-80. Print.

Instant Messaging: A history, a study, a commentary

1033 words - 4 pages , explained the protocal problem by saying, "IM is kind of like the way e-mail was ten years ago, because we've got all these islands and a lack of interoperability." With tens of millions of subscribers, AOL has quickly become one of the most popular instant messaging service with America Online as well as America Online Instant Messenger (or AIM for short). Due to such a large number of subscribers to AOL, AIM became so popular because it

The Emergence of Appalachian Stereotypes in 19th Century Literature and Illustration

2139 words - 9 pages Magazine 72 (June 1886)print Kembles,E.K."Native Types".1886 Through Cumberland Gap on Horseback, by James Lane Allen. Harper's Magazine 72 (June 1886)print McNeil, W. K. Appalachian Images in Folk and Popular Culture. Ann Arbor, MI: UMI Research, 1989. Print. O'Donnell, Kevin E., and Helen Hollingsworth. Seekers of Scenery: Travel Writing from Southern Appalachia, 1840-1900. Knoxville: University of Tennessee, 2004. Print. Strother, David Hunter

The Search for Self in the Lives and Works of Hemingway and Steinbeck

2174 words - 9 pages The Sun Also Rises." The Explicator 64.4 (2006): 231. Literature Resource Center. Web. 28 Mar. 2014. . Gerogiannis, Nicholas. "Ernest Hemingway." American Writers in Paris, 1920-1939. Ed. Karen Lane Rood. Detroit: Gale Research, 1980. N. pag. Dictionary of Literary Biography Vol. 4. Literature Resource Center. Web. 28

Similar Essays

Exploring The Digital Age Essay

4268 words - 17 pages to be a successful move by both companies. America Online—Context, Structure, Performance In order to predict the outcome of the merger, it is important to look at each organization separately. America Online incorporated under its original founding name, Quantum Computer Services, in May of 1985. After its first online service, "Q-Link" was launched on Commodore business machines, AOL went on to launch America Online for DOS, Macintosh

John Wesley And George Whitefield View On The Doctrine Of Election

3310 words - 13 pages Christianity Volume 2. 2nd ed. New York, NY: HarperOne/HarperCollins, 2010. Hagopian, David G., and Douglas Wilson. Back to Basics: Rediscovering the Richness of the Reformed Faith. Phillipsburg, NJ: P&R Pub., 1996. Hoffman, Fred W.. Revival Times in America. Boston: W. A. Wilde, 1956. Holy Bible: New International Version.. Grand Rapids, MI: Zondervan, 2005. Jeffery, Peter. Bitesize Theology. Darlington, England: Evangelical Press, 2000

Early American Transcendentalism Essay

1246 words - 5 pages partially inspired Martin Luther King, Jr. in his journey to equalize human rights for African Americans in America’s mid-1900s (Anderson). Transcendentalism, during early nineteenth century, vastly shaped intellectual American societies’ viewpoints regarding individual’s lives, spirituality, and ideology. Henry David Thoreau, Ralph Waldo Emerson, and other productive transcendentalists assisted in influencing early America by introducing a new

Henry David Thoreau: The Grat Transcendentalist

2173 words - 9 pages Henry David Thoreau along with a select group of people propelled the short movement of transcendentalism during the 1830s to the 1850s and was later brought up during the Vietnam War. Many of the transcendentalist ideas came from student who attended Harvard University during this time period. Henry David Thoreau’s individualistic anarchist views on society were developed throughout his early life and later refined in his years of solitude