This website uses cookies to ensure you have the best experience. Learn more

Aol Time Warner Essay

1592 words - 6 pages

AOL Time Warner

On January 10, 2000, one of the largest, most powerful mergers was announced to the world. Media giant Time Warner will join forces with the Internet superstar, America on Line. The $183 billion dollar deal is the biggest in history. In the recent past, there has been a wave of merger-mania, both in the United States and in Europe. The merger of the Millennium is between America on Line and Time Warner. The AOL Time Warner deal represents the joining of the Old Media with the New Media. Not only is it a marriage of different approaches, the two CEO's are very diverse individuals. The two companies are quite different, in nearly every aspect. Some of the divisions of Time Warner have been around since the 1920's, while the youngster, AOL is a mere fifteen years old. The quick paced, new up starting Internet companies never thought in a million years they would ever need the old stand-by media organizations. "The Internet will revolutionize everything", that is what their beliefs were. They were fearless and believed themselves to be invincible, but things have changed. The Internet has put the world only a mouse click away and it has changed the world. The fact of the matter is the world of the Internet is extremely competitive and in order to survive, you must invest huge sums into your marketing campaign, in some cases up to seventy percent of a budget. The one thing that you can always could on in this word is change, and there are going to be some major changes in the realm of the high tech companies. The 'techies' are going to have to realize their need for and have to learn how to form lasting relationships with the 'old stand bys' in order to keep up with today's world. Time Warner is, for the most part, a stable reliable organization. Time Warner's holdings include many magazines, Time, Sports Illustrated, Money and Fortune just to name a few.

Time Warner also possesses Warner Brothers Studio, Warner Music (which recently acquired EMI Music), Turner Classic Movies and an array of television stations. A partial list of the broadcast networks includes CNN, TNT and HBO. Time Warner is also the second largest cable television provider in the country. They have also recently invested huge sums of money into their cable system to prepare it for Roadrunner technologies. Roadrunner is an alternative to a standard Internet service provider account (ISP). Roadrunner allows a user to send and receive as much information as they desire and unprecedented speeds. Time Warner has played around with their own Internet company, Pathfinder, with little success. The world of the Internet is so cutting edge that unless a company pays very close attention to it, chances for success are very low. This fact brings the importance of a joining with an organization such as AOL into the light for Time Warner. America on Line realizes the value of a company as established as Time Warner. AOL is a New School organization. Steve Case...

Find Another Essay On AOL Time Warner

Time Warner and AOL Merger Essay

1518 words - 6 pages Time Warner and AOL Merger Time Warner Corporation has numerous subsidiaries which are moving media materials across media boundaries. They are doing this in numerous ways, based on synergies and joint ventures. For example some of these include gaining more access to cable lines by a joint venture with US West, and merging with AOL. They are also using a tactic called co-development as properties are knitted together by sister

AOL Time Warner and Harley Davidson

881 words - 4 pages AOL Time Warner: Deal of the Century Turns into Disaster of a Lifetime (Bovée/ThillMescon, 2007)AOL acquired larger Time Warner in 2001, in a merger valued at over $180 billion (USD) and tagged the “deal of the century”. The merger was the first between a traditional media giant and a new media-internet giant and had a significant impact on a variety of different industries including e-commerce, magazine publishing, music and

Time Warner and AOL merger / culture clash, Human resource, mergers bricks and clicks

1455 words - 6 pages Q B1.1: Are major problems likely when combining different cultures in this combination of "bricks and clicks"?The merger of American Online (AOL) and Time Warner has launched a new trend of emerging organizations: the combining of traditional, established companies with Internet powerhouses.There are several different thoughts regarding this issue in merging companies with different cultures. Some specialists in the industry argue that most of

Exploring the Digital Age

4268 words - 17 pages created by it. However, AOL made significant steps to acquire Time Warner, and through its strategic moves, it has shown clearly that it understands the significance of the emerging Internet technology. The merger of AOL Time Warner is still currently in the process of being fulfilled. Through the analysis done of the merger, and of the individual organization and their past mergers, it is likely that the AOL Time Warner merger will, in time, prove

AOL Latin America David T.A. Wesley; Henry W. Lane; Nicholas Athanassiou

2198 words - 9 pages -house team. AOL-LA has entered into regional agreements with various content providers, including Hollywood.com and LatinStocks.com, as well as several Time-Warner companies, such as Turner Broadcasting (including CNNEspañol.com, CNNBrasil.com, CartoonNetwork.com, and TNTLA.com), and Time Inc. (including Portuguese and Spanish versions of Time and Fortune magazines). Anchor tenants' content is prominently displayed in fixed locations on

Web Browsers

1265 words - 5 pages internet. In 2000 AOL and Time Warner became one and were called AOL Time Warner and in December of 2009 they split up ending the relationship between the two. AOL reinvented themselves in 2010 under the CEO Time Armstrong. Other AOL brands are Moviefone, Engadget, Patch Media, Stylelist, MapQuest and Cambio (AOL, 2013). Figure 1 (Logo Design Love) Netscape is a pioneering company that provides a way for people to be able to surf the vast amount of

The "Sweet Spot" Of The Telecommunication Industry

1820 words - 7 pages diverse advertising restrictions among networks and a lack of statistical information about cable audiences, compared to that of broadcast (#1, p. 184).Profitability Revenues for the two major cable systems, AOL Time Warner Cable and AT&T Broadband don't seemed to be hindered by the recent threats to profits posed by the quickly emerging satellite industry. At the

Time Warner: The Impacts of Acquiring Fox News

1573 words - 6 pages Abstract The purpose of this case study was to examine the impact of acquiring Fox News on Time Warner, Inc. The multi-faceted Time Warner merged with AOL in 2001, created a loss in value to both companies. Time Warner has sought after ways to either increase overall revenue through divesting portions of its corporation or acquire new companies to bolster earnings. This paper explores the impact created by the acquisition of Fox News by

Concentration of Ownership and Decreasing Diversity in Print Media

1891 words - 8 pages magazines has reduced to a few large companies, the outlook for diversity is beginning to shrink in size. In 1983, over 50 companies dominated the mass media of the United States. Today, this size has drastically decreased to nine major companies including AOL Time Warner, Disney, Bertelsmann, Viacom, News Corporation, TCI, General Electric, Sony, and Seagram1[1]. By allowing a few large companies to control major publications or mass media of any

Netscape 6

558 words - 2 pages Netscape 6.1 Review By: bob jones Over the past several years with the Internet becoming more commercialized and more popular, Netscape has always been one of the biggest players in the game. Netscape, now owned by Aol/Time Warner has started to move out of the browsers. Netscape latest release of Netscape 6.1 shows this. If you decide to upgrade to Netscape 6.1 from Netscape 4.7 you will notice a huge change in the way that it looks and

Technology and the Death of Cinema

820 words - 4 pages major argument points discussed by Lewis, however I think that technology itself is truly the overarching cause of the changes that’ve been seen. In the subtitle ‘New New Hollywood’, Lewis explains the far reach of media conglomerates who at the time were called The Top Six. AOL Time Warner whose entertainment holdings were the largest of all others by late 2005, is a great example of the synergy conglomerates held. Film studios, television

Similar Essays

Aol Time Warner On Essay

1562 words - 6 pages AOL Time Warner OnJanuary 10, 2000, one of the largest, most powerful mergers was announced to the world. Media giant Time Warner will join forces with the Internet superstar,America on Line. The $183 billion dollar deal is the biggest in history. In the recent past, there has been a wave of merger-mania, both in the United States and in Europe. The merger of the Millennium is between America on Line and TimeWarner. The AOL Time Warner deal

Aol/Time Warner Merger Essay

646 words - 3 pages In an era of big mergers and large corporate conglomerations, the Time-Warner/AOL merger came as no big surprise. However, it did manage to become a center of controversy as eyebrows were raised among competitors and the FCC, who thought that combining the nations largest internet providers and one of the nations largest cable networks, may violate antitrust laws. What made this issue unique, was the effect of globalized antitrust regulation

Aol And Time Warner Merger Essay

939 words - 4 pages Merger MadnessHow can multi-million dollar companies make themselves larger than they already are? Simple, they merge with another giant to make a super giant. Sounds easy, but it doesn't always work out profitable. January 2000 was the month of one of the biggest mergers between two large-scale media companies, America Online and Time Warner. Was a merger the best move for Steve Case of AOL and Gerald Levin of Time Warner? Or will it fail and

Aol, Time Warner Case Study

713 words - 3 pages AOL.Time Warner 1Anne FossKaplan UniversityNovember 16, 2004Management Policy and StrategiesMT-401-01Lesson Project 7Professor EdmondsonAOL, Time WarnerAOL, Time Warner 2AOL (American on Line) went public in 1992 with just $27 Million in revenues and only about 200,000 subscribers. Time Warner was founded in 1923 it was a vast seller of magazines, film, music, and TV broadcasting. In January of 2000 the two companies merged and became AOL Time