Apple Essay

2089 words - 8 pages

ProblemIs their company model sustainable without JobsCan Apple continue to be a successful companyCook's new strategy is different than Jobs's. Will the difference contribute to continued success or make it fail?Focus on products and competitionInnovation on new products, design, developmentDIFFERENTIATIONExternal analysisApple has products in several different markets. Most notable are desktop computers, laptops, tablets, smartphones, and MP3 players. While all of these are in technology hardware, they all have slightly different nuances in the market.The power of suppliersBecause most of the supplies in building their products are relatively simply to replicate and to make anywhere, the power of suppliers is relatively low across the board. There is however one major exception, which is Intel. Without the Intel microprocessor, most if not all of Apple's products become obsolete and unable to communicate effectively with other types of computing systems, which would remove the digital hub possibility. Even here though, because of Apple's large number of products and customers it would be unwise for Intel to give up any contract with Apple.The power of buyersThe cost of switching whether it is a desktop computer or a smartphone is fairly low. However, low cost is not the focus of Apple and few if any of its competitors have been able to differentiate themselves effectively, so for the consumer more interested in reputation, there is little else in the market to fulfill their technology needs and wants.RivalryThe strongest rival with Apple is Microsoft and on that it really is a focus on computers, laptops, and tablets. In the smartphone section of the market, there are the various types of Android options, however no other company has been able to compete strongly within the MP3 market.The threat of entrantsThe physical and digital aspects of most of Apple's products are not terribly difficult to build, which is why Jobs spent so much time and effort keeping it's intellectual property its own. Other than that the only real threat to new entrants is getting their system into stores and onto networks, which can be overcome.The threat of substitutesWith computers, laptops, and tablets, they can sometimes be considered substitutes with each other, but most consumers will stick with the two major operating systems. There are a couple of other options such as the Google operating system or the openware Linux operating system, but generally substitution is low. For smartphones, there is always the option to go to more classic cellphone. MP3 players have several substitute options from radio to CD players.Problem statement -everyoneDiagnosis- HavalInternal analysis - HavalExternal analysis- ChristinaAlternatives- everyoneRecommendation- WeihuaImplementation- JyotiFinancials- WeihuaPutting things together- ChristinaRisk and contingency plan -????Apple's challenges:Apple Inc. is one of the few companies that their success were closely identified with its...

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