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A Brief Look Into Apple Inc.

2092 words - 9 pages

Apple computer is an American technology manufacturer located in Cupertino, California. Apple designs software and hardware that is used worldwide on a personal and business scale. Some of its more well-known hardware offerings are its Macintosh line of computers, the iPod personal media player, the iPhone smartphone, and the iPad tablet computer. On the software side they are recognized for their invention of the OS X and iOS operating systems in addition to their iTunes media software, their Safari web browser, and their iLife and iWork productivity suites.
Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple on April 1, 1976. It was originally established to sell their Apple I computer kit. Shortly after they formed the company original founder Ronald Wayne decided the business venture was too risky and he sold his share of the company to Wozniak and Jobs for $800 or approximately $2,300 adjusted for inflation. (Wikipedia, 2014) It is interesting to note that had Wayne decided to take the financial risk and stick through the lean times of the company, his shares would now be worth approximately $48 billion dollars. When revealing why he left Apple Wayne said “Steve and Steve had their project. They wanted to change the world in their own way. I wanted to change the world in my own.”(Couts, 2012)
Apple was incorporated on January 3, 1977. For the first four months of their new incorporation their revenues doubled for an average growth of 700%. As Apple began to churn out new technology that appealed to people’s innate desires to create and design, they became more and more successful. Towards the end of the 1970’s Apple had a full-scale production line and staff. Then in the last month of 1980 Apple launched an initial public offering at $22 per share. This successful IPO generated more capital than any other since Ford Motor Company went public in 1956.
Apple computer has had their own struggles but has risen to be one of the most successful companies in History. In the 1980’s the Macintosh personal computer was formed and literally blew the technology market wide open. The media declared that 1989-1991 was Apple’s golden age and it was during this period that the world began to take note of this successful American company. During this period the Macintosh was the number one computer in the world.
Apple began to decline during the nineties due to its higher end models, which were expensive to produce. They were siphoning off profit from the lower end models. The competition took advantage of this management flaw and began to focus solely on producing software and hardware that was cheap and efficient. Apple went through several internal power struggles and frequent CEO replacements. During this time Michael Dell, who was the CEO of Apple’s competitor Dell Computers, famously said if he ran Apple he would “shut it down and give the money back to the shareholders.” (Singh, 1997) It not until Steve Jobs, one of the...

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