Apple And The Mac Essay

2140 words - 9 pages

Module 1Section 77.1 Apple and the Mac - IntroductionMicrocomputers used command-line interfaces The Apple II: had been the best selling microcomputer. The Apple III: had some initial flaws which gave the computer a bad name, from which it never really recovered.The idea at Apple was to build a machine that would be as easy to operate as any household appliance, one which would be 'user friendly'.________________________________________7.2 The LisaThe Lisa computer: is a microcomputer that uses GUI.Factor which made The Lisa expensive when it was released It was based around the powerful Motorola 68000 microprocessor (Apple use Motorola chips instead of Intel ones) It required 1 megabyte of memory (a lot at the time) It needed a hard drive (unusual for the time).Factors which removed The Lisa from the market It was expensive. It was slow compared with the IBM PCs.Examples of very powerful metaphors: Desktop A blank sheet of paper on a word processor A computer folderThe key to the GUI was the desktop metaphor, originally developed at Xerox PARC.How the desktop was considered as a metaphor The screen resembles the top of a desk, with various files on it and even a waste basket. If you want to move a file you simply grab its icon with the cursor and drag it where you want it, as you would move real items around on your desk. There are some elements of the desktop metaphor which are not found in the real world - for instance scroll bars, menus, etc. There are also some confusing elements - for example, on the Macintosh dragging a floppy disk icon into the waste basket ejects it, and doesn't, as one might expect, dispose of it.Released in 1983, the Lisa did not sell well, which meant that Apple now depended on the success of the project which had been running in parallel to the Lisa, and which Steve Jobs now led - the Macintosh.________________________________________7.3 Developing the Macintosh Steve Jobs has become something of a legendary figure in the computing industry. He is renowned for being charismatic, obsessive, instinctive and difficult to work for.Cringely says Jobs 'has nothing but style'. Jobs is often criticized for not being technically proficient, but he does understand how to work with the technically gifted. He has an obsession with style.The release of The Macintosh: The Macintosh was promised for 1982, and its price would be around $1,000 The computer was released in 1984 for $2,495The Macintosh: It incorporated the Lisa style interface and even outperformed the Lisa It had many initial bugs, performed slowly and was lacking in software Its interface was enough to convince many that it was the next step in computingReasons why the big corporations weren't convinced about the use of Macintosh: Its ease of use deterred many companies The people...

Find Another Essay On Apple and the Mac

Global Financing and Exchange Rate Mechanisms - The Big Mac Index

1265 words - 5 pages Global Financing and Exchange Rate Mechanisms 1 Global Financing and Exchange Rate MechanismsGlobal financing and exchange rates have become an important issue for global business. Extreme increases in the price of oil and other commodities and inflation has led to significant exchange rate risks in today's global markets. The following will analyze purchasing power parity and the "Big Mac Index", explain how purchasing power parity and the

The Rivalry Between Apple and Windows Computers

1534 words - 6 pages the price ranges for Apple and Windows-based laptops. User-Friendliness Next to price and efficiency, speed, hardware, reliability, variety and customizability are all important factors when freshman purchase their laptops. This information is found by understanding the company they choose to buy from. User-friendliness is significant because easy-to-use devices enable freshman to be successful. 1.1 MAC Mac has a sleek and simple exterior, but

Apple Trees And The Fruit They Grow

894 words - 4 pages Apple Trees and The Fruit They Grow Apples have been around for as long as I can remember. There are references to apples in the bible. The Greeks and Romans refer to the apple as the symbol of love and beauty. Apples first started to travel west when the Romans first attacked and conquered England. William Tell is well known for shooting an apple off his son's head, by order of the attacking army of Switzerland. And when the first pilgrims came

The Dupont Analysis of Apple and Microsoft

1055 words - 4 pages Apple vs Microsoft Apple Inc. originated out of California in 1976. Steve Jobs and Steve Wozniak dropped out of college together to begin making technology in their garage. Apple’s technology skyrocketed becoming one of the top technology producing companies. They fell short in the nineties though, companies began to catch up and now there was more competition than before. Apple released their ipod in 2001, putting them back in the leadof the

The Poisoned Apple: Stepmother and child relationship

1800 words - 7 pages will accept the distance between them and stepchildren. This distance is more likely to be seen in any step family relationship. Works Cited Church, Elizabeth. "The Poisoned Apple: Stepmothers' Experience Of Envy And Jealousy." Journal Of Feminist Family Therapy 11.3 (1999): 1-18. Alternative Press Index. Web. 31 Mar. 2014. Marianne, Dainton. "The Myths and Misconceptions of the Step Mother Identity." N.p., n.d. Web. Martin, Wednesday

Questions and Answers: The Apple of Your iPhone, iPad, Ipod

988 words - 4 pages 5 Questions and Answers About The Apple Company

History of Apple Computer 2002 and the PC Industry.

2679 words - 11 pages of investment by Microsoft; Apple's stock immediately shot up to a yearly high. He then removed what he viewed as the "Canniblaisation" of the Mac by refusing to license their OS. The iMac was launched in August 1998 and was a massive success. It was low enough priced to enter the lower end of the market and so bring Apple to a wider audience and therefore increase market share. Jobs successfully changed Apple's image with the help of the

The Iconic Apple iPod and the Post-Consumer Stage: Socio-Political Factors

798 words - 3 pages Businesses increasingly deal with their products at the post-consumer stage of the supply chain, from returns to customer satisfaction. The Apple iPod has completely changed the mp3, portable music player industry. Apple has a grasp on the market ever since the first iPod and has never let go, giving customers exactly what they want as the product continues to develop. Reviews by customers, websites, and magazines alike have all raved about the

Comparison of Google and Apple: Two Giants in the Business World

1455 words - 6 pages . Apple uses its own operating system which includes Mac OS X and iLife which is software for creativity. Apple own and operates more than three hundred stores located in ten different countries. In 2010 Apple was declared as the biggest and most valuable technology that superseded Microsoft Corporation. In January of 2010 Google did a similar thing like Apple did. Google unveiled its new touch-screen phone called “Nexus” in a presentation at

The Use of Metaphors in Frost's, “After Apple Picking”, “Birches”, and “The Silken Tent”

1110 words - 4 pages meaning of thinking, they must understand that it is merely being able to say one thing in terms of something else “… To tell them that is to set their feet on the first rung of a ladder the top of which sticks through the sky.” This quote is ideal as we look further into three poems by Frost in which orientational metaphors are used and also connect with the symbol of toward heaven and then coming back to earth. In particular, “After Apple Picking

Comparing the Voice of Frost in Mending Wall, After Apple-Picking, and The Wood-Pile

1377 words - 6 pages The Voice of Frost in Mending Wall, After Apple-Picking, and The Wood-Pile   The "persona" narratives from the book - "Mending Wall," "After Apple-Picking," and "The Wood-Pile" - also strive for inclusiveness although they are spoken throughout by a voice we are tempted to call "Frost." This voice has no particular back-country identity, nor is it obsessed or limited in its point of view; it seems rather to be exploring nature, other

Similar Essays

Battle Between Apple Mac And Microsoft Pc

1409 words - 6 pages iTunes, which makes it easy to keep media devices synced and up to date. Another great feature is the media device doesn’t even have to be an Apple product. When a device or disk is connected to a Mac it is automatically ready with the built in functions to work with the data or even play a game. In addition to everything established and preloaded on a Mac, money is well spent on these items rather than the amount of money spent on a PC. Immediately

Eve And The Apple Essay

733 words - 3 pages Eve ate the apple in the Garden of Eden she had twodifferent voices telling her what to do. God had said that Adam and Eve may eat anyfruit from any of the trees in the Garden of Eden except for the tree that contains theknowledge of good and evil. Satan (disguised as a serpent) told Eve that she would notdie from eating that fruit, that her eyes would be opened, knowing both good and evil.But at the time Eve made her decision, she did not have

The Oak And The Apple Essay

875 words - 4 pages structure to hang a tire swing on in the fall. My body provides a perfect home for squirrels in the winter and bird’s nests in the spring. I am such a useful tree all year long. That silly apple tree is only good for a couple of months at a time.” “If you say so,” mumbled the woodpecker as he flew away into the setting sun. The oak refocused his attention to the apple tree, which was currently being given nutrients by the farmer. The farmer cared

Mac Vs. Pc: The Debate And The Dilemma

1410 words - 6 pages Mac vs. PC: The Debate and the Dilemma Background of the Debate The debate between whether to buy Macintosh or buy a PC has been ongoing since Microsoft first introduced Microsoft Windows in November 1984. Apple Macintosh had developed its first personal computer, mouse and graphical user interface (GUI) in January of 1984. The debate has grown and has been the subject of many articles and even is the main